SWOT analysis :
SWOT analysis Strengths (internal)
Weaknesses (internal)
Opportunities (external)
Threats (external)
PEST analysis :
PEST analysis Political factors
Economic factors
Socio-cultural factors
Technological factors
Political/legal :
Political/legal Monopolies legislation
Environmental protection laws
Taxation policy
Employment laws
Government policy
Legislation
Others?
Economic Factors :
Economic Factors Inflation
Employment
Disposable income
Business cycles
Energy availability and cost
Others?
Sociocultural factors :
Sociocultural factors Demographics
Distribution of income
Social mobility
Lifestyle changes
Consumerism
Levels of education
Others?
Technological :
Technological New discoveries and innovations
Speed of technology transfer
Rates of obsolescence
Internet
Information technology
Others?
Slide 9:
Source: Adapted from M. E. Porter, Competitive Strategy, Free Press, 1980, p. 4. Threat of
substitutes Potential
entrants Threat of
entrants Suppliers Bargaining
power Substitutes Buyers Bargaining
power COMPETITIVE
RIVALRY Five forces analysis
Slide 10:
Five Forces Analysis: Key Questions and Implications What are the key forces at work in the competitive environment?
Are there underlying forces driving competitive forces?
Will competitive forces change?
What are the strengths and weaknesses of competitors in relation to the competitive forces?
Can competitive strategy influence competitive forces (eg by building barriers to entry or reducing competitive rivalry)?