Guide to Google WebMaster Tool - F5Buddy


Presentation Description

Google Webmaster Tools (GWT), most essential tools for every website. It is a suite of free tools. Google crawl your entire website and helps to improve your search engine ranking position. This presentation is a basic SEO Guide to Webmaster Tools to help get you started if you aren't taking full advantage of GWT yet.


Presentation Transcript

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 Googles Webmaster Tools are essential for any strong SEO effort.  It helps you see your website as Google sees it.  The toolset gives you insights into what pages have been indexed on your site what links are pointing to it your most popular keywords and much more.  A site thats active in Webmaster Tools has a better shot at being fully indexed and ranking well.

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 Search Analytics  Links to Your Site  Internal Links  Manual Actions  International Targeting  Mobile Usability

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 Global web traffic from mobile devices is on the rise and recent studies show that mobile visitors are more likely to revisit mobile- friendly sites. The mobile usability report identifies pages on your site with usability problems for visitors on mobile devices.

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 Index Status  Blocked Resources  Remove URLs

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 The Blocked Resources Report aims to give webmasters more insight into which images CSS JavaScript and other resources are currently being blocked from Google.

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 Crawl Errors  Crawl Stats  Fetch as Google  Robots.txt Tester  Sitemaps  URL Parameters

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Certain sites occasionally make the same content available via different URLs by using session IDs or other URL parameters. A session ID is a number that is appended to a URL path thereby creating a new page with a custom experience for the person visiting the site who corresponds to that ID. For example session IDs allow a shopping site to differentiate between customers so that each person can see what is in their shopping carts while browsing the site catalogue. URL parameters meanwhile are less specific to identifying individual customers: as an example when a customer searches for "puppies" on a pet store site she has the option of filtering or sorting her results by age breed coloring and price range. Each combination of filters then represents a different URL since the filters append new strings or parameters to the original URL path to change the customer sees although typically the URLs contain similar or duplicate results. Example The following URLs point to the same content: a collection of green dresses although some of these pages might be organized or filtered slightly differently.

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 Structured Data  HTML Improvements  Accelerated Mobile Page

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 Here is where GWT will inform you of issues with your title and description tags. As titles and descriptions should be unique for each page and should be within certain character length ranges.  Clicking through on any of these errors will give you a more descriptive overview of the error and will also give you a list of pages where the error was detected.

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 Accelerated Mobile Pages AMP are lightweight pages designed to load quickly on mobile devices. AMP-compliant pages use a subset of HTML with a few extensions.

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