030519 Bishop trucks

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Heavy and Medium Trucks: Strategies for Development and Deployment of Intelligent Vehicle Technologies : 

Richard Bishop Bishop Consulting ITS America Annual Meeting May 19, 2003 Heavy and Medium Trucks: Strategies for Development and Deployment of Intelligent Vehicle Technologies

Trucking Industry Aspects: 

Trucking Industry Aspects Extremely diverse local delivery, long haul, etc. Industry is slow to embrace change Management is centralized; workforce decentralized Return on Investment: essential for both OEM and truck operator Freight haulage: margins are low, competition is high Fleets: maintenance and service factors are key Aftermarket vs. factory systems aftermarket installations are a viable option; maybe more appropriate due to diversity of industry affects OEM role and level of investment higher performance generally achieved with OEM integration Driver acceptance is essential must be sensitive to privacy and “Big Brother” aspects

On the Market: 

On the Market Eaton VORAD collision warning system radar based forward and side looking more than 50,000 units on the road Adaptive Cruise Control VORAD system introduced in late nineties fuel economy and driver fatigue reduction Rollover Warning Systems available from OEMs Lane Departure Warning Systems available as aftermarket available from Freightliner soon? Now?

Enabling Factors: 

Enabling Factors Typical price points for IV systems are “in the ballpark” for fleet operators around $2000 payback periods within 1-2 years Good industry awareness of Eaton VORAD collision warning system due to longevity in the marketplace

Driver Aspects Are Central: 

Driver Aspects Are Central Manufacturer design: driver-friendly systems information presented to warn the driver, while not distracting or compromising his concentration on the road Driver training essential to explain the functionality of all related safety systems (including limitations) to explain the purpose of the systems (enhance safety, assist driver, support training) IV-equipped truck must not be driven harder or faster Driver cannot be less responsive to the road conditions due to the presence of safety technology

Legislative Issues: 

Legislative Issues Re-authorization is focusing much more on highway issues than vehicle issues Testimony before the U.S. Congress House Science Committee (Subcommittee on Environment, Technology, and Standards) from Dr. Michael Walton, U. Texas and ITS America Board Chair: called for consideration of incentives called for a USDOT-funded study on non-technical barriers to market introduction of IV systems including clarification of liability issues for manufacturers Removal of Federal excise tax for safety systems has momentum

Regulations and Incentives : 

Regulations and Incentives Regulating IV systems may not be the best approach -- industry is too diverse for a “one size fits all” example: driver fatigue monitoring doesn’t make sense for most local delivery fleets Regulations regarding the driver interface can help ensure optimum attention on the driving task generally implies OEM-level integration of driver interface … but sales volumes may not be great enough due to market segmentation so OEMs may not have a business case to invest in DVI integration Incentives will help… but only after benefits are clearly established IVI FOTs are ideal for this purpose movement afoot in industry towards incentives, but critical mass is some ways off

US Xpress Approach: 

US Xpress Approach US Xpress one of the largest fleets in the U.S. a technology leader: equipped their entire fleet with Eaton VORAD collision warning systems during the nineties fleet participant in Volvo IVI Operational Test US Xpress asks four questions about a new technology: Does it enhance safety? Does it improve comfort for drivers? Does is improve productivity? Does it improve cost? If one of these factors is addressed, then they're interested. (with thanks to Max Fuller, US Xpress CEO)

US Xpress Approach: 

US Xpress Approach Early adoption of technology is key to success. Technology differentiates the fleet from the competition Rather than one 'silver bullet,' a combination of technologies provides this differentiation Work with the vendor: 1990’s version Eaton VORAD system initially failed to meet their requirements Several rounds of iteration with VORAD resulted in a product of high performance for fleet needs VORAD is now on every truck in the US Xpress fleet US Xpress estimates frontal collisions have been reduced by 75%.

US Xpress Approach: 

US Xpress Approach Payback on technology must be determined it takes a lot of dollars and technical time to truly understand the issues in order to assess payback. "Make sure that the people at the top are in tune with the benefits and the pitfalls" of a technology with VORAD, could not calculate the payback from such a system up front: CEO chose to take the risk to go ahead with fleet implementation. Advice: Smaller companies should be careful with technology investments -- go with technologies that are proven in the marketplace. USX is now equipping it’s fleet with Adaptive Cruise Control

Deployment Action Plan: 

Deployment Action Plan Task within Mack Trucks IVI Field Operational test (2003) To identify: Key factors to speed deployment of safety-effective IV systems Strategies for government and collective industry action DAP will involve participation from truck fleets, trucking associations, and truck manufacturers


Summary Key Questions Does it enhance safety? USDOT operational testing, government incentives Does it improve comfort for drivers? Product differentiator for vendors, OEMs Does is improve productivity? Fleet differentiator, government incentives re fuel conservation Does it improve cost? Fleet differentiator IV systems with a proven benefit are moving into the Heavy Vehicle market Continued USDOT testing helps to prove IV system benefits benefits data a prerequisite for fleet investment More attention needed at national level (Congress) towards incentives

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