HOW TO USE A FUNDRAISING THERMOMETER FOR NONPROFITS

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https://donorbox.org/nonprofit-blog/fundraising-thermometer-for-nonprofits/ HOW TO USE A FUNDRAISING THERMOMETER FOR NONPROFITS

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slide 1:

HOW TO USE A FUNDRAISING THERMOMETER FOR NONPROFITS VIA DONORBOX

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Fundraising is both an ART AND A SCIENCE

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For most nonprofits ONLINE FUNDRAISING PAGES have become essential

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Online fundraising page is not complete without a FUNDRAISING THERMOMETER

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What is a Fundraising Thermometer A fundraising thermometer measures progress towards a fundraising goal 1

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Donations increase the “temperature” of the thermometer increases accordingly

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Why are FUNDRAISING THERMOMETERS Important 2

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2.1 Help Motivate Fundraisers to Reach the Overall Goal Motivated to fundraise thanks to a visible tracker of progress Track the Fundraising Goals Fundraising thermometers track donations that come in Encourage Supporters to Give When supporters see that others have already contributed Then they make donations themselves

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Tips for Using Fundraising Thermometers Effectively 3

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3.1 3.2 3.3 FUNDRAISING GOALS ARE CLEAR VISIBLE Goals are more likely to be achieved if donors can clearly see the fundraising progress IMMEDIATE GRATIFICATION WORKS Seeing the donation thermometer rise them more likely to give again SUCCESS ATTRACTS Donation thermometers paint that picture to donors

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Why do FUNDRAISING THERMOMETERS Work 4

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4.1 4.2 4.3 4.4 4.5 Plan your Campaign Understand what exactly you’re fundraising for what your financial goal is and then plan a campaign launch Recruit Core Supporters Prior to installing your fundraising thermometer work on recruiting supporters for your campaign Feature your Charity Thermometer Make sure your donation thermometer is featured prominently on your website Remind Your Supporters Send out occasional reminders to your donors and supporters Make it “easy on the eye” Feature it prominently as advised above make it easy on the eye

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4.6 4.7 4.8 4.9 5.0 Showcase the Impact Show where each donation amount will go to Make it Shareable Make sure to feature links to all social media channels Move Your Charity Goalpost Announce that your goals have changed due to the generosity of your donors Track Donations across the Board A donation thermometer loses a lot of its usefulness if you’re not tracking donations Create a Donor Roll A donor roll is a list of donors visible on your landing page next to your donation thermometer

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Why Make a DONATION THERMOMETER Online 5

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Donation thermometers can be created “OFFLINE” too

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You are raising money for BREAST CANCER RESEARCH the phrase could be “Please help us raise money to help prevent and cure breast cancer.”

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How DONATION THERMOMETERS Helped Others 6

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Lifting Hands 6.1 Lifting Hands is a registered 501c3 charity running a “Gather for Goats” campaign Donation thermometer helped them on their way to 240000 goal

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Mboka Na Biso 6.2 The campaign aims to fundraise for updated school equipment and textbooks Their campaign as successful with a little help of fundraising thermometer

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March for Science Melbourne 6.3 If you would like to upgrade your fundraising efforts get a Donorbox Donation Progress Meter Type in the goal amount for the campaign

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Conclusion A fundraising thermometer is a simple-to-install and effective fundraising tool

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Sign up for Donorbox here and get started www.Donorbox.org/nonprofit- blog/fundraising-thermometer-for- nonprofits/

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