logging in or signing up BEST03 Esteban Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1207 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: February 24, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: afsoon (38 month(s) ago) hi ,i think it is not compeleted for marketing mix! Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Market-Based Management, 4th edition : Market Potential, Market Demand, and Market Share Chapter Three Market-Based Management, 4th edition Market Potential, Market Demand, and Market Share: Market Potential, Market Demand, and Market Share Chapter Three Various forms of Market Demand and Opportunities Market Potential and Growth Product Life Cycle Marketing Mix and Market Share Performance Market Share and Development MetricsMarket Definition: Market Definition Narrow vs. Broad Market Focus Market Opportunities: Market Opportunities Vertical vs. Lateral Market Demand Market Potential: Market Potential Market Penetration vs. Market Demand = Current Market Demand Maximum Market Demand Market Development Index (MDI)Five Forces of Market Potential: Five Forces of Market Potential Awareness Availability Affordability Ability to Use Benefit Deficiency Market Growth: Market Growth Three Forces of Market Growth 1. Market Potential 2. Market Penetration 3. Rate of Entry Accelerating Market Growth: Accelerating Market GrowthProduct Life Cycle: Product Life Cycle Product Life Cycle and Marketing ProfitabilityThe Marketing Mix: The Marketing Mix Product Awareness Promotion and Advertising Channels Product Attractiveness Effect of Substitutes Price Acceptability Product Availability Distribution and Location Service ExperienceMarket Share Development Tree: Market Share Development TreeMarket Share Metrics: Market Share Metrics Market Share Market Demand X Volume Market Share Index (MSI) Awareness X Preference X Intent to Buy X Availability X Purchase Three Important Benefits of MSI Share Development Index (SDI) Actual Market Share/Potential Market Share Market Development vs. Market Share: Market Development vs. Market ShareTakeaways/Review: Takeaways/Review Importance of Market Definition and Analysis Encouraging Growth, PLC, and Hastening Adoption Marketing Mix Performance Market Share Tree Evaluation Market Performance Metrics Market Development Index Market Share Index Share Development IndexMarketing Performance Tools: Marketing Performance Tools Market Demand and Unit Sales VolumeMarketing Performance Tools: Marketing Performance Tools Customer Adoption and Product AdoptionMarketing Performance Tools: Marketing Performance Tools Customer Adoption and Product Adoption ForcesMarketing Performance Tools: Marketing Performance Tools Market Share Index and Share Development IndexMarketing Performance Tools: Marketing Performance Tools Market Share Index and Share Development Index You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
BEST03 Esteban Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 1207 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: February 24, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: afsoon (38 month(s) ago) hi ,i think it is not compeleted for marketing mix! Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Market-Based Management, 4th edition : Market Potential, Market Demand, and Market Share Chapter Three Market-Based Management, 4th edition Market Potential, Market Demand, and Market Share: Market Potential, Market Demand, and Market Share Chapter Three Various forms of Market Demand and Opportunities Market Potential and Growth Product Life Cycle Marketing Mix and Market Share Performance Market Share and Development MetricsMarket Definition: Market Definition Narrow vs. Broad Market Focus Market Opportunities: Market Opportunities Vertical vs. Lateral Market Demand Market Potential: Market Potential Market Penetration vs. Market Demand = Current Market Demand Maximum Market Demand Market Development Index (MDI)Five Forces of Market Potential: Five Forces of Market Potential Awareness Availability Affordability Ability to Use Benefit Deficiency Market Growth: Market Growth Three Forces of Market Growth 1. Market Potential 2. Market Penetration 3. Rate of Entry Accelerating Market Growth: Accelerating Market GrowthProduct Life Cycle: Product Life Cycle Product Life Cycle and Marketing ProfitabilityThe Marketing Mix: The Marketing Mix Product Awareness Promotion and Advertising Channels Product Attractiveness Effect of Substitutes Price Acceptability Product Availability Distribution and Location Service ExperienceMarket Share Development Tree: Market Share Development TreeMarket Share Metrics: Market Share Metrics Market Share Market Demand X Volume Market Share Index (MSI) Awareness X Preference X Intent to Buy X Availability X Purchase Three Important Benefits of MSI Share Development Index (SDI) Actual Market Share/Potential Market Share Market Development vs. Market Share: Market Development vs. Market ShareTakeaways/Review: Takeaways/Review Importance of Market Definition and Analysis Encouraging Growth, PLC, and Hastening Adoption Marketing Mix Performance Market Share Tree Evaluation Market Performance Metrics Market Development Index Market Share Index Share Development IndexMarketing Performance Tools: Marketing Performance Tools Market Demand and Unit Sales VolumeMarketing Performance Tools: Marketing Performance Tools Customer Adoption and Product AdoptionMarketing Performance Tools: Marketing Performance Tools Customer Adoption and Product Adoption ForcesMarketing Performance Tools: Marketing Performance Tools Market Share Index and Share Development IndexMarketing Performance Tools: Marketing Performance Tools Market Share Index and Share Development Index