Liz presentation

Liz Claiborne Inc.Works to End Teen Dating Violence: 

Liz Claiborne Inc. Works to End Teen Dating Violence

Teen Dating Abuse Campaign: 

Teen Dating Abuse Campaign Commissioned Teenage Research Unlimited (TRU) to conduct a survey on teen attitudes towards dating violence Unveiled results at the National Press Club in Washington DC Announced creation of a national high school curriculum focused on teen dating abuse in conjunction with Education Development Center, Inc. (EDC), Break the Cycle and an Advisory Board of educators, domestic violence experts, government officials, medical professionals, survivors and corporate leaders GOAL: Raise awareness of the issue of teen dating violence in the United States

Teen Dating Abuse Survey:Methodology: 

Teen Dating Abuse Survey: Methodology Created by TRU and Liz Claiborne Inc. Fielded and analyzed by TRU Polled teens aged 13-18 about the issue of dating violence

Teen Dating Abuse Survey:Questions (Excerpts): 

Teen Dating Abuse Survey: Questions (Excerpts) Have you ever been in a relationship? If you were ever in an abusive relationship, who would you talk to about it? Do you know anyone among your friends and people your age who: Has been physically hurt in a relationship … Has been hit … by their boyfriend/girlfriend Has been repeatedly abused verbally in a relationship… Has been pressured into having sex by their boyfriend/girlfriend Has been pressured to perform oral sex by their boyfriend/girlfriend Has had a boyfriend/girlfriend or date who threatened them or made them think that he or she would get violent or hurt himself/herself if they were to break up

Teen Dating Abuse Survey:Questions (Excerpts): 

Teen Dating Abuse Survey: Questions (Excerpts) If you have dated or been in a relationship, have you ever been … Physically hurt like bruised from a punch…in a relationship or while dating Hit…by your boyfriend/girlfriend or date Repeatedly abused verbally in a relationship so that you’ve been made to feel bad about yourself…by your boyfriend/girlfriend or while dating Pressured into having sex by your boyfriend/girlfriend or date Pressured to perform oral sex by your boyfriend/girlfriend or date Threatened by a boyfriend/girlfriend or date or made to think that he or she would get violent or hurt himself/herself if you were to break up

Teen Dating Abuse Survey:Questions (Excerpts): 

Teen Dating Abuse Survey: Questions (Excerpts) How much do you agree or disagree with the following statements: Verbal abuse…in relationships is a serious issue for teens Physical violence in relationships is a serious issue for teens Verbal abuse or physical violence is a problem for one or more of my friends I know the warning signs of an abusive relationship I would know what to do if a friend came to me and told me they were in a physically violent or verbally abusive relationship At my school, it would be helpful to learn about these issues…

Teen Dating Abuse Survey:Questions (Excerpts): 

Teen Dating Abuse Survey: Questions (Excerpts) Which of the following are true for you? At least one of my friends has been in a relationship where there was verbal abuse At least one of my friends has been in a relationship where there was physical violence I’ve tried to do something to stop verbal abuse or physical violence in a friends relationship I’ve had a boyfriend/girlfriend or date who got aggressive after a fight or argument, even if they’re normally not like that I’ve had a boyfriend/girlfriend or date that was extremely jealous – to the point that I stopped doing things that I wanted to do because it would make him/her upset I have told someone about the verbal or physical abuse that I’ve seen, heard about, or personally experienced

Teen Dating Abuse Survey:Key Findings: 

Teen Dating Abuse Survey: Key Findings 1 in 3 teenagers report knowing a friend or peer who has been hit, punched, kicked, slapped, choked or physically hurt by their partner Nearly 1 in 5 teenage girls who have been in a relationship said a boyfriend had threatened violence or self-harm if presented with a break-up 1 in 4 teenage girls who have been in relationships reveal they have been pressured to perform oral sex or engage in intercourse More than 1 in 4 teenage girls in a relationship report enduring repeated verbal abuse 80% of teens regard verbal abuse as a “serious issue” for their age group If trapped in an abusive relationship, 73% said they would turn to a friend for help; but only 33% who have been in or known about an abusive relationship said they have told anyone about it

Teen Dating Abuse Press Conference: 

Teen Dating Abuse Press Conference Participants: Liz Claiborne Inc. TRU Education Development Center, Inc. (EDC) Break the Cycle, a national nonprofit focused on empowering youth to build lives free of dating and domestic violence Two teens who had experienced dating violence News Survey results Advisory board members Creation of curriculum

Teen Dating Abuse Campaign:Results/Message Reach: 

Teen Dating Abuse Campaign: Results/Message Reach More than 15,000,000 people through 20 print and online publications including MTV.com, The Dallas Morning News, ABCNews.com, NBC.com, The Boston Herald and The San Diego Union Tribune More than 50,000,000 viewers of national TV programs such as NBC’s Today Show, MSNBC, CNN Headline News, BET Nightly News, and CNN American Morning and of news shows in 10 of the top 15 DMAs learned about the survey report and the issue Local news shows in 74 additional markets and on radio shows in New York, Phoenix and Boston Received more than 200 emails and calls asking for information about the issue, inquiring about the curriculum pilot and praising the initiative