mideseason0506

HIGHLIGHTS: 

HIGHLIGHTS PRIMETIME MID-SEASON PROGRAMMING 2005/2006

4TH QUARTER HIGHLIGHTS: 

4TH QUARTER HIGHLIGHTS ABC leads Adults 18-49 CBS is a close competitor

4TH QUARTER HIGHLIGHTS: 

4TH QUARTER HIGHLIGHTS ABC & FOX post gains over last season CBS slips NBC tumbles WB & UPN are flat

Winners by night of the week: 

Winners by night of the week ABC wins 3 out of 7 nights CBS wins 2 out of 7 nights

Top 15 Programs: Adults 18-494th Quarter: 

Top 15 Programs: Adults 18-49 4th Quarter Top Programs ABC: 4 CBS: 6 NBC: 4 FOX: 2

4th Quarter Hits/Misses: 

4th Quarter Hits/Misses My Name IS Earl (NBC) Invasion (ABC) Prison Break (FOX) Commander In Chief (ABC) Criminal Minds (CBS) How I Met Your Mother (CBS) Ghost Whisperer (CBS) Close To Home (CBS) Everybody Hates Chris (UPN) Head Cases (FOX) Inconceivable (NBC) Sex, Love & Secrets (UPN) Just Legal (WB) The Apprentice: Martha Stewart (NBC) Night Stalker (ABC) Hot Properties (ABC) 3 Wishes (NBC) Threshold (CBS) HITS MISSES

Looking Ahead… New Programming: 

Looking Ahead… New Programming 7 NEW DRAMAS In Justice- ABC/Fri 9-10P Love Monkey-CBS/Tues 9-10P Book of Daniel- NBC/Fri 10-11P South Beach-UPN/Wed 8-9P The Bedford Diaries-WB/March ‘06 What About Brian-ABC/March ’06 Windfall-NBC/March ‘06

Looking Ahead… New Programming: 

Looking Ahead… New Programming 4 NEW COMEDIES Emily’s Reason’s Why Not- ABC/Mon 9-9:30P Crumbs-ABC/Thu 9:30-10P Courting Alex-CBS/Mon 9:30P Four Kings-NBC/Thu 8:30-9P 2 NEW ALTERNATIVE SERIES Get This Party Started-UPN/Tue 9-10P Skating With Celebrities-FOX/Mon 8-9P

Looking Ahead… Returning Series: 

Looking Ahead… Returning Series ABC The Bachelor (Reality) Mon 10-11P Dancing With the Stars (Reality) Thurs 8-9:30P/Fri 8-9P CBS Survivor (Reality)Thurs 8-9P

Looking Ahead… Returning Series: 

Looking Ahead… Returning Series NBC Fear Factor (Reality) Tue 8-9P Scrubs (Comedy) Tue 8-9P – 2 original half-hours FOX 24 (Drama) Mon 9-10P American Idol (Reality) Tue 8-9P/Wed 8:30-9P

ABC’s Midseason Strategy: 

ABC’s Midseason Strategy Groom Monday night for football-less 06/07 season; the network will shift to attract females in this time period… young, romantic comedy & reality Comedy remains a challenge for all of network television… Crumbs paired with Dancing With the Stars stands a good chance to survive Add a crime drama… all other genres are covered EMILY’S REASONS… IN JUSTICE DANCING WITH THE STARS

CBS’ Midseason Strategy: 

CBS’ Midseason Strategy Solidify Monday’s comedy block… Courting Alex is a fresh look with a strong female lead Prove they can deliver dramas other than crime series- aka… LOVE MONKEY Love Monkey Courting Alex

FOX’S Midseason Strategy: 

FOX’S Midseason Strategy If it’s not broke don’t fix it! 24 and American Idol are two of FOX’s most successful mid-season series… they’re BAACK! FOX will add a limited run series… Skating with Celebrities American Idol Skating with Celebrities 24

NBC’S Midseason Strategy: 

NBC’S Midseason Strategy Currently in 3rd place… the mid-season is very important to NBC. Winter Olympics will be a launch pad for additional mid-season entries The network hopes to rebound with comedy. Scrubs is back on Tuesday while My Name is Earl and The Office move to Thursday. An edgy new drama, Book of Daniel joins Friday’s lineup

WB’S Midseason Strategy: 

WB’S Midseason Strategy Will strategically roll out mid-season programs Beauty and the Geek returns after last summer’s successful run The Bedford Diaries will explore young adult sexuality in March ‘06 BEAUTY & THE GEEK

UPN’S Midseason Strategy: 

UPN’S Midseason Strategy A hot new drama from Jennifer Lopez should spice up UPN’s lineup SOUTH BEACH