IMPACT OF ADVERTISEMENT

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Impact of advertisement

MEMBERS IN THIS PRESENTATION:

Souptik Bose Deep Roy Chowdhury MEMBERS IN THIS PRESENTATION

INTRODUCTION :

INTRODUCTION An advertisement is a powerful medium which is deliberately used to influence the mind AND It is a form of communication intended to persuade an audience to purchase products or services BUT There are some misleading adds too so we shouldn’t get carried away by them ..

“ TYPES OF ADVERTISEMENT ”:

“ TYPES OF ADVERTISEMENT ” PRINT ADVERTISING 1)NEWSPAPER 2)MAGAZINE 3)BROCHURES BROADCAST ADVERTISING 4)TELEVISION 5)RADIO 6)Internet COVERT ADVERTISING 7)ADVERTISEMENT IN MOVIES

USES OF ADVERTISEMENT:

USES OF ADVERTISEMENT 1)IT GIVES US A FAIR IDEA ABOUT THE PRODUCTS OR SERVICES 2)WE GET TO KNOW ABOUT THE PRODUCT WHICH IS NEWLY LAUNCHED 3)TO PROMOTE THE GROWTH OF THE PRODUCT 4)TO INCREASE THE CONSUMERS AWARENESS 5)TO ATTRACT THE ATTENTION OF LARGE NO. OF VIEWERS

Advertising Ethics:

Advertising Ethics Children One of the most controversial topics in the industry Children are unable to evaluate advertising messages and make purchasing decisions

Advertising Ethics:

Advertising Ethics Misleading Claims Advertising claims are unethical if they are false, misleading, or deceptive

Advertising Ethics:

Advertising Ethics Controversial Products Though it is acceptable to advertise these products, it is still offensive to some

Determining What is Ethical:

Determining What is Ethical The social ethic The professional ethic The personal ethic Industry standards help with a decision about what is ethically correct A code of standards identifies how professionals should respond when facing an ethical dilemma

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HUMAN BEINGS CAN ALTER THEIR LIVES BY ALTERING THEIR ATTITUDES OF MIND

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IS THIS THE WAY????

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..THIS IS THE WAY.. JUST DO IT

CONCLUSION :

CONCLUSION 1)WE SHOULD JUDGE THE PRODUCT 2)CORRECT CAPTIONS ARE REQUIRED 3)PROPER WAYS OF GUIDANCE ARE NEEDED 4)SHOULD NOT BE MISLEADED 5)AFFORTABLE PRICE

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……AND THANKS TO ALL OF OUR FRNZZZZ ND TO OUR RESPECTED MADAM THE END

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