Media Society

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By: akashbathla (77 month(s) ago)

Hi Erin, this presentation is now featured on authorSTREAM. Congratulations and keep up the great work! - Akash, authorSTREAM Team

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TWITTER AND TELEVISION CONVERGENCE Erin Hess Media & society

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Erin & JCPenny MY PERSONAL EXPERIENCE Twitter & TV Shows CONVERGENCE RESEARCH & FINDINGS Let’s get started…

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STEPS 5

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TO UNDERSTANDING TWITTER & TV CONVERGENCE 5

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FOLLOW TV & SHOWS BRANDS

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THE BRANDS THINK DO. THAT YOU DON’T HAVE ANYTHING TO SAY, TV SHOWS & TV CHARACTERS EXAMPLES:

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MY PERSONAL EXPERIENCE ADVERTISING AGE: AD AGE IS THE LEADING GLOBAL SOURCE OF NEWS, INTELLIGENCE AND CONVERSATION FOR MARKETING & MEDIA COMMUNITIES

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UTILIZE & PROMOTE PROPER HASHTAGS 2

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BLAH BLAH BLAH BLAH BLAH BLAH BLAH #BLAH

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$ TWITTER DEVELOPERS “ ONCE BETWEEN EVERY PAIR OF COMMERICAL BREAKS ”

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MY PERSONAL EXPERIENCE # ERedCarpet #Oscars

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PROMOTE LIVE TWEETING 3

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# WhatWillGagaWear Lady Gaga Performs Jay-Z & Kayne take the stage Adele performs Beyonce begins to perform Beyonce reveals b aby bump

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ENGAGE ENGAGE ENGAGE 4

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FAVORITES RETWEETS REPLIES

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MY PERSONAL EXPERIENCE

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DIRECT REFERENCE TWITTER ON TV 5

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LIVE INTEGRATED SOCIAL EXPERIENCE CONTENT WILL CREATE A

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RULES FOLLOW BRANDS & TV SHOWS UTILIZE AND PROMOTE PROPER # PROMOTE LIVE TWEETING ENGAGE, ENGAGE, ENGAGE! DIRECT REFERENCE

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prioritize organize mobilize

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THE END

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