Why Content is Always King

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#115 - In this episode, Travis talks to successful business owner, speaker, mentor, and best-selling author Mark W. Schaefer. Over the years, Mark has been helping entrepreneurs establish themselves in today’s competitive market. His best-selling books have reached out to various business owners and strategies to grow their business through marketing and social media. Mark and Travis talks about various techniques to help business owners in their goal of becoming successful. Mark used his experience to teach the lesson of preparing yourself and your family for the jump to becoming an entrepreneur. He also emphasized the importance of being flexible and be open to new marketing techniques and strategies that you can utilize in your business. He also shares his virtue of being humble as well as giving yourself every once and a while the recognition and praise that you deserve for the hard work you’ve been doing. These and so much more are what you can learn from this episode of the Entrepreneur’s Radio Show.

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Why Content Is Always KING:

Why Content Is Always KING Podcast available at TheEntrepreneursRadioShow.com for full interview with Mark W Schaefer

Why Content is Always King?:

Many businesses are still struggling with the same questions, the same problems. How do I measure this stuff? How do we get started? How do I find the time for this. There are some fundamental misunderstandings about what this stuff can really do. Why Content is Always King?

Have The Right Questions:

Have The Right Questions Your job as leader isn't to have all the answers, it's to  have the right questions.

Have The Right Questions:

Have The Right Questions Y ou can go into a complicated situation and not try to necessarily solve the problem right away, but to ask the right questions, to dig deep, to find the root causes, to have your clients almost solve the problem themselves by finding the answers.

Have The Right Questions:

Have The Right Questions Do you have the ability to scale new business? To have the ability to scale new business, you have to be open to new paradigms for business

Have The Right Questions:

Have The Right Questions Are you open to new marketing techniques and strategies? We need to be open and flexible to the new ways of creating businesses, and new ways to ignite our ideas.

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We have to look at the opportunities and be open to the new paradigms for business and see how it might relate to what we're doing, or what new opportunities it could create. 

Have The Right Questions:

Have The Right Questions How frequent do you change the tone of your business? The tone of a business changes when something new happens; like an event

How & When The Tone Of Your Business Changes:

How & When The Tone Of Your Business Changes Why you need to pay attention when it does Bringing on an important new customer can radically change your business. Bringing on a special new talent as an employee can radically change your ability and your focus

How & When The Tone Of Your Business Changes:

Having a very solid idea, a very solid business plan in starting a business, and had done some preparation, had done some research, you still have to make a shift, a pivot, and change the tone of your business to be able to succeed. How & When The Tone Of Your Business Changes

Content Writing An Important Marketing Tool:

Content Writing An Important Marketing Tool Creating content that helps people and teaches people is a very important marketing tool. It helps attract clients to your business

Content Writing An Important Marketing Tool:

Creating content clarifies your way of thinking. It codifies  where you want to go and what you want to say. If you're coaching somebody or you're teaching somebody. If you write about it first, it forces you to think Content Writing An Important Marketing Tool

Different Ways To Create Content:

Different Ways To Create Content If you're not a good writer you could use videos . If you're not comfortable in front of a camera it might be a podcast . Create a wonderful, valuable content that helps establish a voice of authority for you and creates value for your customers.

Lessons To Learn In Business:

Lessons To Learn In Business Be humble. Keep looking forward Don't pontificate about your past and make that define who you are today. Don't be too tied to past accomplishments. You have to keep looking forward .

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THE ENTREPRENEUR’S RADIO SHOW Conversations with Self-made Millionaires & High-level Entrepreneurs that Grow Your Business a production of Rock Star Entrepreneur Network www.rockstarentrepreneurnetwork.com

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