End2End - ICO marketing checklist

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Launch You Successful ICO With Our Proven Approach, Our Complete End 2 End ICO Strategy We craft your carefully structured strategy and digital marketing campaign to help you to complete a successful ICO. Our team will optimise your service and attract investors, presenting them with the information the need to convert them into buyers. Pre-ICO: Strong communication is needed to reach the media, potential investors, analysts and influencers well in advance of your token offering. We help you to detail your value proposition and key differentiators, craft your whitepaper and define your image and story. ICO: Your ICO website is investor ready: your key message, KYC, wallets API or cryptocurrency payment processing solutions are in place. We will handle the strategic communications, PR, social media, future investors, that are critical in the hectic token selling period. Post ICO: Capitalise on the ICO momentum to ensure your company stays relevant once the initial excitement fades. We work to consolidate your investor relations and strengthen your company visibility and help you to pave the way to entering into the exchange. Website: http://www.end2endfactory.com/ Linkendin:https://www.linkedin.com/in/end2end-factory-129225173/

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ICO MARKETING CHECKLIST This guide was produced exclusively for End2End Factory and is not to be duplicated or distributed for any reason without written consent. The information contained herein is intended for educational purposes and should not be considered fnancial advise. Copyright © 2018 End2End Factory. All rights reserved. www.end2endfactory.com

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2 This guide was produced exclusively for End2End Factory and is not to be duplicated or distributed for any reason without written consent. The information contained herein is intended for educational purposes and should not be considered fnancial advise. www.end2endfactory.com Tell Your Brand’s Story Build confidence with potential investors by presenting a clear and intriguing story. Your story should answer the following questions about your revolutionary business idea: Consistency is key to success. Your logo and message should be the same across all channels. What problem are you solving How did you discover that this was a problem How will the world be better because of your solution REMEMBER:

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This guide was produced exclusively for End2End Factory and is not to be duplicated or distributed for any reason without written consent. The information contained herein is intended for educational purposes and should not be considered fnancial advise. www.end2endfactory.com Write a Detailed Whitepaper Your whitepaper is like a business plan - it tells your investors that you have done your research and that your idea is achievable. A whitepaper should include the following: Edit. Edit. Edit. At least three other people should read your whitepaper for accuracy clarity grammar. Problem Proposed Solution Product Proof of Concept Team Members Qualifcations Roadmap Achievable Goals Revenue Model Token Metrics REMEMBER:

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This guide was produced exclusively for End2End Factory and is not to be duplicated or distributed for any reason without written consent. The information contained herein is intended for educational purposes and should not be considered fnancial advise. www.end2endfactory.com Find Advisors For Your Team Investors want to be sure that your team has the experience needed to be successful. Your team should be comprised of industry experts to serve on the Board of Advisors. Having reputable advisors on your team also improves your ICO Rating. An advisor should have the following minimum qualifications: 15+ Years of Experience Relevant Master’s Degree Executive or C-Level 500+ LinkedIn Connections Advisors will need to pass the KYC protocol. Be sure you know who your advisors are before inviting them on board. REMEMBER:

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This guide was produced exclusively for End2End Factory and is not to be duplicated or distributed for any reason without written consent. The information contained herein is intended for educational purposes and should not be considered fnancial advise. www.end2endfactory.com Develop a Website Dedicated to Your ICO Your ICO website should include the following: Countdown Progress Bar Token Purchasing Capabilities Whitepaper Proof of Concept Token Metric Charts Roadmap Our Team Advisors Email Marketing Incentive Blog Articles

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This guide was produced exclusively for End2End Factory and is not to be duplicated or distributed for any reason without written consent. The information contained herein is intended for educational purposes and should not be considered fnancial advise. www.end2endfactory.com Build a Telegram Community Telegram is the primary means of communication for many successful ICOs. Not only are you able to post announcements you can also engage with investors and answer any questions they may have. In addtion to Telegram your company should also: Keeping investors informed quickly responding to questions will increase investor confidence. Be Active on Facebook Twitter Post Videos on YouTube Engage on Reddit BitcoinTalk Post Articles to Medium REMEMBER:

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This guide was produced exclusively for End2End Factory and is not to be duplicated or distributed for any reason without written consent. The information contained herein is intended for educational purposes and should not be considered fnancial advise. www.end2endfactory.com Connect with Crypto- Influencers Crypto-Influencers can promote your ICO as well as increase its credibility. Grabbing the attention of Crypto-Influencers is not an easy task but it can be vital to your ICO’s success. Top influencers include: Having support from a crypto- influencer significantly increases your chance of a successful ICO. Suppoman CryptoJack CryptoYoda Nick Szabo Andreas Antonopoulos REMEMBER:

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This guide was produced exclusively for End2End Factory and is not to be duplicated or distributed for any reason without written consent. The information contained herein is intended for educational purposes and should not be considered fnancial advise. www.end2endfactory.com Keep Investors Informed with Email Marketing Build an email list well before you start your ICO by offering an opt-in incentive such as a token bonus. Plan a welcome email followed by informative emails to draw interest. Before the presale offer a bonus incentive to anyone who signs up for you newsletter. Airdrops are commonly used as an effective bonus incentive. Be careful not to send too many emails or you will risk investors unsubscribing. REMEMBER:

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This guide was produced exclusively for End2End Factory and is not to be duplicated or distributed for any reason without written consent. The information contained herein is intended for educational purposes and should not be considered fnancial advise. www.end2endfactory.com Publish on ICO Ratings Listings ICO Rating Sites will evaluate you ICO based on your whitepaper your team advisors your token metrics and your ability to properly market your ICO. Having a good score on several ICO Rating sites will drive investors to your site. Popular ICO Rating sites include : Before you announce your ICO be sure that you have a solid marketing strategy in place. ICObench CryptoRated ICOmarks ICODrop ICO Rating CryptoCompare REMEMBER:

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For More Information Ghazi MEJAAT Author Chief ICO Advisor Lynda WILDBLOOD Editor ICO Marketing Strategist Nathaniel SPOSIT Editor ICO Advisor Jianning YIN Editor Digital Marketer End2End Factory Your Professional ICO Marketing Team 7 Place de La Défense 92400 La Défense France https://www.end2endfactory.com contactend2endfactory.com +33 01 84 20 29 77

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