sanjeev malik

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MEDICAL TOURISM Dr. Sanjiv Malik, Chief Executive Max Health Care

Medical Travel: 

Medical Travel People traveling across borders for healthcare needs Only ambulatory care can be really linked to tourism. Tourism is recreation linked . Is health recreation linked ?? Serious ailments e.g Heart Surgery , Joint replacements etc which can be treated in Indian Hospitals without any waiting can not be linked with Tourism

Concept of Medical Tourism / Treatment for Foreign Patients: 

Concept of Medical Tourism / Treatment for Foreign Patients

Historical Perspective: 

Historical Perspective Neolithic & Bronze Age Middle Ages 16th century 17th/18th century 19th century 20th century Mineral & Hot Spring visits Thermal Springs “Fountain of Youth” Spa Sea & Mountain Air (TB sanitarium) “Health Farms” or “Fat Farms”

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Healthcare Business Facts & Figures Worlds largest after retailing Global healthcare revenue US$ 2.8 trillion India’s healthcare industry worth US$ 17 billion; to grow by 13% per annum for next 6 years In 2004,India treated 1.8 Lac patients.This is to grow substantially at the rate 25-30% in 2005 Contd..

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Healthcare Business Facts & Figures Medical tourism could account for 3-5% of the total healthcare delivery market. India is rated amongst the world’s “must see top ten destination” by Conde Naste (international magazine) A study by CII Mckinsey estimates that country could earn 5000-10,000 crore by 2012 Health procedures across world show 200-800% cost difference

Issues for Treatment in Different Countries: 

Issues for Treatment in Different Countries SAARC , AFRICAS, MIDDLE EAST No advance care available e.g Afghanistan , Nepal and Bangladesh etc Limited specialized care WEST Long waiting - UK Insurance unaffordable leading to semi insured and uninsured population - US Private hospitals very expensive

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Quality Large pool of doctors, nurses & paramedics Strength: - Over 650,000 doctors; - Highly skilled experts, and - Possess English speaking skills Comfort Level NRI doctors recognized as amongst best in adopted countries (First World) Usage of English Indian Nurses increasingly getting international exposure “First World Treatment at Third World Costs” Contd.. Advantage India (Core Competencies)

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Value Proposition Quality medical services at 1/10th costs: Complicated surgical procedures possible at 1/10th the cost Increase in use of Computerized Hospital Information Systems Software technologists facilitating tech revolution in healthcare State-of-the-art medical establishments of great repute Contd Advantage India (Core Competencies) “First World Treatment at Third World Costs”

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(Note: all costs in us$) Comparative Analysis in USD

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Lower Medication cost: Strong Pharma Sector and gaining world recognition Fast emerging as major Drug R&D Center Strong Generic drugs business Low cost of drug development in India No waiting Tourist Interest: 5000 year old civilization Renowned for Historical, Cultural and Religious diversity Diverse geographical landmarks; vast coastline Traditional arts and crafts Vibrant democracy: Freedom for citizens; empowered women population Contd.. Advantage India (Core Competencies) “First World Treatment at Third World Costs”

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Alternative Medicine Proposition: Ancient Ayurvedic stream of medicines Rejuvenation alternatives: Kerala’s health retreats Naturopathy and Yoga Advantage India (Core Competencies) “First World Treatment at Third World Costs”

Changing Consumer Patterns: 

Changing Consumer Patterns Increased visibility & ease of access to leading hospitals, doctors and surgeons who post their skills & specialties, pricing etc on websites has made available a wide choice of treatment to the overseas patients Media is showcasing India’s ability to treat overseas patients in a comparable environment

Insurance: 

Insurance India proactively talking to Foreign Insurance companies to treat their beneficiaries in India Cashless benefits Hassle Free

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CONCERNS Consumer’s Point of View

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Industry Issues

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POTENTIAL IMPROVEMENTS SUCCESS APEX BODY GOVERNMENT & INDUSTRY HAND-HOLDING: A MUST + PATH FORWARD (Strategy Imperative)

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PATH FORWARD (Potential + Improvements) POTENTIAL FUTURE FOCUS

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REALIZED POTENTIAL INDIA EMERGES AS MAJOR MEDICAL TOURISM DESTINATION SPIN-OFF PATH FORWARD (For Success)

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Summary Opportunity India Opportunity Max & Others Need to Tap

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Thank You