Practical Marketing Strategies for Small Businesses

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Having a business, big or small, requires careful marketing planning so you can maximize your budget allocation and focus on strategies that are bringing the most benefits. Know some marketing strategies that are practical and effective. Learn also about different marketing campaign tracking tools you can use to measure and track your marketing efforts such as 1300 numbers and Call analytics.

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PRACTICAL MARKETING STRATEGIES FOR SMALL BUSINESSES

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Having a marketing plan or strategy is for all businesses, big or small. Planning your marketing strategy helps you put emphasis on your business’s competitive edge, reach your target audience, and boost your customer base. MARKETING PLAN

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Marketing planning helps in: Allocating budget & resources Motivating staff Managing performance of your marketing efforts MARKETING PLANNING

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Here are a few practical marketing strategies for small businesses: Social Media Traditional Marketing Content Marketing PR Marketing MARKETING STRATEGIES

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SOCIAL MEDIA Give promotional items on social media Coupons? Discounts? Vouchers? Giving away promotional items is always a great idea to engage your customers’ interest. You can also get good word of mouth marketing through social shares, likes, and tweets. Organize contests

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SOCIAL MEDIA Track your target audience in social media and connect with them. Hear out their concerns, questions, and issues -- this is a practical way to do an honest market research. Listen to learn

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SOCIAL MEDIA Educate your audience Post interesting content about your niche to educate your audience. General rule of thumb, though: Don’t make it too promotional and avoid making your posts all about you. Remember: It should always be about the audience, and how they will benefit from your business.

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TRADITIONAL MARKETING Online Map Listings Online map listings are important for businesses with brick-and-mortar locations. Remember: Always check NAP consistency (Name, Address, Phone Number) of your business online for optimised local listings.

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TRADITIONAL MARKETING Promote Customer Loyalty Instill customer loyalty and retention by providing your customers with small/surprise gifts. Remember that establishing a strong customer database goes a long way when it comes to marketing.

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CONTENT MARKETING Online Reviews Encourage your customers to drop you online reviews wherever they can – on social media, your website, or your local profile or directory pages. Online reviews are critical component in establishing your business’s reputation and converting new customers.

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CONTENT MARKETING Create content in different forms Creating engaging and relevant content is important to gain your target market’s interest. It’s also recommended to create content in various forms to give your target audience different ways to consume your content (e.g. infographics , PDF, videos, etc.)

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PR MARKETING Tell a personal story Create a personal story that will resonate with your audience. The more authentic and relevant to your audience, the higher the success of getting their interest.

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PR MARKETING Blog, and blog some more PR is all about getting your business upfront. Keep your own blog updated with relevant and engaging content about your business or niche. Connect with local and influential bloggers through guest blogging and outreach to promote your business.

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Tracking Your Marketing Efforts

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MARKETING CAMPAIGN TRACKING Marketing campaign tracking allows you to: Measure your marketing success Improve your marketing efforts Enhance your budget allocation and spending Identify and focus on efforts that are working Better customise campaign to your audience

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Some Ways to Track Your Marketing Campaign Assign unique coupon codes Know where your customers and buyers are coming from by assigning different coupon codes to your various marketing campaigns online.

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Some Ways to Track Your Marketing Campaign Make the most of Analytics Google Analytics helps you: Track how many people land on your page Set up and monitor marketing goals Know where your visitors are coming from Measure the time spent on your site and so on…

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Some Ways to Track Your Marketing Campaign Use a dedicated phone number You could assign different phone numbers for your online and offline marketing campaigns. If a particular campaign generates very few calls, it’s time to focus on those platforms that actually generate results.

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Some Ways to Track Your Marketing Campaign Call Event Analytics Allows you to integrate your phone with Google Analytics to record important details in the call such as origin of caller, call tracking id, duration, and volume of calls.

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Some Ways to Track Your Marketing Campaign Why & Having a 1300 number for your business allows you to track the performance of one or more advertisements. Use separate phone numbers in each advertising medium, track the number of incoming calls and use this information to make an informed decision about where to spend in marketing. How to get a 1300 number

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Know more tips on how to grow your small business and maximise your marketing efforts via http://www.easyinbound.com.au/

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