Category: Education

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By: haliddd (99 month(s) ago)


By: haliddd (99 month(s) ago)


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ADVERTISING By: Aishath Eaman MA-13


Contents What is Advertising? Types of Advertising Print Advertising Broadcast Advertising Covert Advertising Surrogate Advertising Public Service Advertising Celebrity Advertising Objectives of Advertising Advantages of Advertising

What is Advertising?:

What is Advertising ? Advertising is a non-personal form of communication. It is intended to persuade an audience to purchase or take some action upon products, ideals, or services.

Advertising ….:

Advertising …. Can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action.

Types of Advertising:

Types of Advertising Print Advertising This is advertising via newspapers or magazines. Also includes promotional brochures and fliers.

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2. Broadcast Advertising This medium that constitutes of several branches like television, radio or the Internet.

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3. Covert Advertising This is advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports

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4. Surrogate Advertising This is prominently seen in cases where advertising a particular product is banned by law.

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5. Public Service Advertising An advertising medium to convey socially relevant messaged about important matters and social welfare causes like AIDS.

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6. Celebrity Advertising Using celebrities for advertising involves signing up celebrities for advertising campaigns.

Objectives of Advertising :

Objectives of Advertising Creation and extension of demand. Communication of Information. Educating the public. Product differentiation is made easy. Changes in marketing strategy are communicated. Creation of Goodwill.

Benefits of Advertising:

Benefits of Advertising Information to the customer. Takes care of customers. Improves the sale of product. Alters the attitudes of people. Direct communication. Increase employment. Economic progress. Religious and moral benefits



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