logging in or signing up ADVERTISING Eaman Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 217 Category: Education License: All Rights Reserved Like it (0) Dislike it (1) Added: February 16, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: haliddd (11 month(s) ago) thanks Saving..... Post Reply Close Saving..... Edit Comment Close By: haliddd (11 month(s) ago) ee Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript ADVERTISING: ADVERTISING By: Aishath Eaman MA-13Contents: Contents What is Advertising? Types of Advertising Print Advertising Broadcast Advertising Covert Advertising Surrogate Advertising Public Service Advertising Celebrity Advertising Objectives of Advertising Advantages of AdvertisingWhat is Advertising?: What is Advertising ? Advertising is a non-personal form of communication. It is intended to persuade an audience to purchase or take some action upon products, ideals, or services.Advertising ….: Advertising …. Can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action.Types of Advertising: Types of Advertising Print Advertising This is advertising via newspapers or magazines. Also includes promotional brochures and fliers.Slide 6: 2. Broadcast Advertising This medium that constitutes of several branches like television, radio or the Internet.Slide 7: 3. Covert Advertising This is advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sportsSlide 8: 4. Surrogate Advertising This is prominently seen in cases where advertising a particular product is banned by law.Slide 9: 5. Public Service Advertising An advertising medium to convey socially relevant messaged about important matters and social welfare causes like AIDS.Slide 10: 6. Celebrity Advertising Using celebrities for advertising involves signing up celebrities for advertising campaigns.Objectives of Advertising : Objectives of Advertising Creation and extension of demand. Communication of Information. Educating the public. Product differentiation is made easy. Changes in marketing strategy are communicated. Creation of Goodwill.Benefits of Advertising: Benefits of Advertising Information to the customer. Takes care of customers. Improves the sale of product. Alters the attitudes of people. Direct communication. Increase employment. Economic progress. Religious and moral benefitsTHANK YOU!: THANK YOU! You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
ADVERTISING Eaman Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 217 Category: Education License: All Rights Reserved Like it (0) Dislike it (1) Added: February 16, 2011 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: haliddd (11 month(s) ago) thanks Saving..... Post Reply Close Saving..... Edit Comment Close By: haliddd (11 month(s) ago) ee Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript ADVERTISING: ADVERTISING By: Aishath Eaman MA-13Contents: Contents What is Advertising? Types of Advertising Print Advertising Broadcast Advertising Covert Advertising Surrogate Advertising Public Service Advertising Celebrity Advertising Objectives of Advertising Advantages of AdvertisingWhat is Advertising?: What is Advertising ? Advertising is a non-personal form of communication. It is intended to persuade an audience to purchase or take some action upon products, ideals, or services.Advertising ….: Advertising …. Can also serve to communicate an idea to a mass amount of people in an attempt to convince them to take a certain action.Types of Advertising: Types of Advertising Print Advertising This is advertising via newspapers or magazines. Also includes promotional brochures and fliers.Slide 6: 2. Broadcast Advertising This medium that constitutes of several branches like television, radio or the Internet.Slide 7: 3. Covert Advertising This is advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sportsSlide 8: 4. Surrogate Advertising This is prominently seen in cases where advertising a particular product is banned by law.Slide 9: 5. Public Service Advertising An advertising medium to convey socially relevant messaged about important matters and social welfare causes like AIDS.Slide 10: 6. Celebrity Advertising Using celebrities for advertising involves signing up celebrities for advertising campaigns.Objectives of Advertising : Objectives of Advertising Creation and extension of demand. Communication of Information. Educating the public. Product differentiation is made easy. Changes in marketing strategy are communicated. Creation of Goodwill.Benefits of Advertising: Benefits of Advertising Information to the customer. Takes care of customers. Improves the sale of product. Alters the attitudes of people. Direct communication. Increase employment. Economic progress. Religious and moral benefitsTHANK YOU!: THANK YOU!