Essential UI Design Tips For an Outstanding E-Commerce Website

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In the web development domain, one can see constantly changing trends. For a business website to be successful, it is important to keep pace with these trends. Here are some UI design tips to make an outstanding e-commerce website.

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Essential UI Design Tips For an Outstanding E-Commerce Website

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In the web development domain, one can see constantly changing trends. For a business website to be successful, it is important to keep pace with these trends. Your website makes money for you. What can you do for it? Well, you can make it enticing. Because if a website is attractive, it gets more traffic. More traffic means more leads. And that ultimately means more profit.

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Here are some UI design tips to make an outstanding e-commerce website: Make sure your e-commerce website is mobile- compatible so that it looks as good on the mobile screen as it does on the desktop. Integrate mobile-friendly features into your site. Or else, you might lose a large number of your mobile visitors.

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Add a human touch to the UI design- Add features that entice consumers to come in, stay, shop, and also come back again and again on your online store. Humanize your brand promotion as much as possible to build credibility and trust. Use captivating images in order to make an impression on your visitors so that they are enticed to shop from your online store. Images that you use to showcase your products should be unique, clear, of good quality, and enticing. You can even add some engaging text or content to them since that adds value to the images.

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Do not compromise on site speed- What’s the purpose of having a good UI when the user experience is spoiled? A slow-loading website hampers the user experience. Hence, you need to optimize your website to make sure it loads at a lightening fast speed. Product navigation- Good website navigation is essential for any site, but more so for e-commerce sites. Categorize and organize your products properly. Users should be able to browse among different categories and products quickly and intuitively. For example: Amazon has one of the best-designed navigation systems.

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Search box- Have a clear and well-positioned search box for your e-commerce website as it’s a powerful site feature and allows users to find products or specific items with ease. Keep your search box in a very prominent position on your site to encourage the user to search the site for the product they want. For example, ThinkGeek has very sensibly placed its search box on top of the vertical product navigation menu. Being able to use two site features together ensures a good user experience.

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Product images- Since e-commerce websites do not give users the ability to touch or feel products, it makes it essential to use and display product images in an enticing way. Have big enough images to enable users to see details of the product. For example, the e-commerce store called Storenvy arranges thumbnails of other product images vertically on the right side of the current product image being viewed, making them highly visible to users. Masterfully arrange the images in such a way that it complements your site’s design.

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Product view filtering/sorting- Give your users the ability to filter or sort products. This can greatly enhance their experience. Allow users to filter products by sub category, price, type, color, etc, and also sort products chronologically, by price, etc.

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Shopping cart- Some common elements of shopping cart pages include product name, short product description, product’s price, total cost of products in the cart, product image thumbnail, quantity box, etc. This page should be clear, functional and as short as possible. For example: On the e-commerce site called Atom Bicycles, when you hover over the shopping cart icon, instead of being directed to a shopping cart page, it shows you a short summary of items in your cart. This gives convenience to shoppers to quickly see what they have in their cart without having to wait for another web page to load.

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Featured products- There are certain products that every e-commerce store wants to highlight and they’re mostly found on the front page of the site i.e the homepage. There are different methods of putting featured products in an online store. Have an image slideshow on top of the home page’s layout. You can even get them displayed in a 3-column thumbnail arrangement below the main slider on the homepage or display it as the site’s background which is navigable using the left and right arrows.

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