Hottest Logo Design Trends That Will Dominate in 2018

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The logo design industry keeps changing at a lightning speed. What might be trendy years ago might not be even a thing today. With changing times, logo design trends have also changed. Here are some of the hottest logo design trends that are likely to dominate in 2018.For more details visit at http://e2logy.com/

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Hottest Logo Design Trends That Will Dominate in 2018

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“ Logos are a graphic extension of the internal realities of a company. ” - Saul Bass The logo design industry keeps changing at a lightning speed. What might be trendy years ago might not be even a thing today. Logos serve as a symbol for businesses. With changing times, logo design trends have also changed. Here are some of the hottest logo design trends that are likely to dominate in 2018:

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A Creative Typography A picture made of words can have a tremendous reach across your target audience. Logos in which text combines with beautiful images are highly enticing. Logos can be a mixture of icon and text like Apple and Windows, among others. You could use various types of typography in your logos such as messy font types logos, split fonts (i.e fonts that are split in between or missing an element in itself), or others to create an interesting, unique, and engaging logo. Also, you could use handwritten fonts in designing logos for fashion and boutique stores, personal blogs, or food stores to make a personal connection between you and your audience. Various patterns could also be used in typography. They are pleasant on the eyes and have meanings behind them. Hence, they provoke viewer’s involvement as users try to find meanings behind patterns. Some examples of brands that use creative typography are Disney, Coca Cola, FedEx, Amazon.

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Fade Effects Using fade effects in logos is getting popular. However, fade effect logos should only be used in a digital space as it can make your brand look original. But, the same isn’t advisable on a print medium. Fade effect logos can create a strong brand presence and leave your users with a sense of curiosity to make them explore what’s beyond those faded letters.

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Bo ld a nd vibrant color patterns Bold and bright color combinations are used to represent energy and excitement. Also, they are used to add an element of fun. You can make cool visual logos by experimenting with bold color combinations. But, make sure that the colors should be well balanced and should compliment your logo. Some examples of brilliant logos that use bold and bright hues are Mac Donald’s, 14 Islands, Petals, etc.

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Geometric Lines and Shapes Geometric patterns have always been seen in logos since long and they are loved for their clean & distinct look and timelessness. This is a trend which has gained immense popularity lately and continues to do so. Choose a geometric pattern that should compliment your logo better. You can form interesting patterns using geometric lines or can even layer different shapes together, play with curves, lines, etc. Geometric pattern logos can be concise, memorable and self-contained branding elements. Some examples of logos that make use of interesting geometric patterns are Chanel, Pepsi, Zendesk, Ubuntu, Nasa.

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Responsiveness in logo design Logos should be adaptable to all screen sizes. Responsive logos are useful in times when the logos are text heavy and difficult to fit in all screen sizes. They show impressive attention to detail. While designing a logo, make sure it looks good on all screen types and sizes. Monogram logo designs Combining monogram initials to represent a brand have been seen for a long long time. Or characters that convey the bra000nd story. Pair up the right typography with an appropriate character or monogram letters with stunning colors to get creative logos. Examples of brands using monogram letters or characters in their logo designs are Nibble, Linkfire, Crytotalker, Sleepy Panda.

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Simplistic letter logos You can make a logo from your business’ initials. However, be wary of over simplistic letter logos as you could find innumerable logos out there which would be with the same initials as yours or that might look very similar to yours. It should be unique and relevant to your brand. Examples of brands that use simple letter logos are Birdhouse Books, French Bakery, Bluebox, Jacquard, etc.

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Click to add text. E2logy Software Solutions Pvt. Ltd. Ahmedabad, Gujarat, India - 380015 http://e2logy.com/ sales@e2logy.com +91 7926762385 Contact Details

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