7 Best WeChat Campaign Ideas to Steal - Dragon Social

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Check out some of the most innovative campaigns launched by brands on WeChat. Get inspired and supercharge your own China marketing efforts with ideas from these campaigns

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7 Best WeChat Campaign Ideas Marketing in China Brought to you by Dragon Social

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BURBERRY Luxury Brand

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3 2017 China Marketing Excellence www. d ra go n s o c i a l . ne t Dragon Social Ltd Your Reliable Chinese Agency Gifting campaign on WeChat to drive traffic Burberry Burberry could drive traffic to their brick-and-mortar store and boost in-store purchases. In 2016 Burberry ran a fun campaign for Chinese New Year on Feb 8. On that day Burberry sent a photo of a decent cylinder-shaped gift box to its WeChat followers through the app. Fans had to follow the instructions - “Shake tap and swipe to try and open the gift” to find out what was inside in a fun way. After opening the gift users would receive a greeting letter from Burberry. Meanwhile fans could send personalized greetings to their beloved ones. They were able to choose the color of the Burberry cashmere scarf and personalize the greeting.

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The LINQ Hotel

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5 2017 China Marketing Excellence www. d ra go n s o c i a l . ne t Dragon Social Ltd Your Reliable Chinese Agency The Linq Using QR codes to enhance personal experience on WeChat Linq Hotel brought an ultimate feature to the connected suites. By scanning the QR code of the room you are able to control the lighting air-con temperature and volume of the room remotely on your phones through WeChat. There are also some installed programs. For example if you choose the “sleeping mode” you can have lights switched off curtain closed and door locked with just one tap away. How cool is that

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Health Wellness Products MEAD JOHNSON

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7 2017 China Marketing Excellence www. d ra go n s o c i a l . ne t Dragon Social Ltd Your Reliable Chinese Agency Title Text Goes Here uis nostrud exerci tation ullamcorper suscipit With the combination of the Sanlu milk powder scandal in 2008 and the abolition of China’s one child policy there’s more babies and even greater demand for reliable baby formula products. Mead Johnson launched the “360 supermum” campaign which was a brand new initiative to build up a team of brand ambassadors. It was able to engage with mothers around China and assure them of the safety of their baby formula “Enfagrow.” A WeChat campaign promoting baby formula to mothers Mead Johnson

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8 2017 China Marketing Excellence www. d ra go n s o c i a l . ne t Dragon Social Ltd Your Reliable Chinese Agency Title Text Goes Here uis nostrud exerci tation ullamcorper suscipit Mead Johnson’s WeChat official account offers an all-in-one platform – from membership sign- up and binding brand and product information to always-on content bringing user engagement to the next level. An All-in-one WeChat Platform Mead Johnson

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Wine FANCY CELLAR

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Sources say that nearly 70 of wine in China is fake. Chinese consumers are looking for quality foreign goods that they can trust and are turning to e- commerce to meet theses demands. Fancy Cellar has earned the trust of consumers by educating them on the nuances of wine and spirits. Fancy Cellar operates a successful WeChat shop that provides an easy and reliable platform for consumers to purchase legitimate brand name wines and spirits. Selling wine using E-Commerce on WeChat platform Fancy Cellar

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Cosmetics OLAY

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12 2017 China Marketing Excellence www. d ra go n s o c i a l . ne t Dragon Social Ltd Your Reliable Chinese Agency Olay launched a campaign that allows users to send electronic personalized greeting cards named “Get Red Envelopes on Horseback”. In order to get instructions for uploading pictures that contain specialized messages for the receiver the users have to reply “HK” to Olay on WeChat. The completed cards can be shared on anysocialplatforms. Engaging fans with fun content on WeChat Ola y

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13 2017 China Marketing Excellence www. d ra go n s o c i a l . ne t Dragon Social Ltd Your Reliable Chinese Agency Subtitle Goes Here Project Mission FORBIDDEN CITY Cultural Heritage

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14 2017 China Marketing Excellence www. d ra go n s o c i a l . ne t Dragon Social Ltd Your Reliable Chinese Agency Forbidden City Drawing huge attention with humorous emojis on WeChat Forbidden City teamed up with Tencent to promote Next Idea which is a creativity competition trying to bring history back to life. They created emoji with Emperor Zhu of the Ming dynasty singing rap taking funny selfies and posting on his WeChat Moments. The campaign targets the right audience: young and creative audience. It also has a clear call to action which takes the audiencedirectlytoNextIdeawebsite. Over 800 million users download this QQ emoji within just 2 days.Itwentviralon WeChatand gainedmassivetraction.

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Dragon Social Y our Ideal Chinese Partner Dragon Social infodragonsocial.net

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