Advanced Mini-Pitch Tips

Slide 1: 

A self-help guide from Deah Curry PhD. CPC © 2010 All Rights Reserved *A mini-pitch is a trust and rapport building initial conversation with which to invite prospects to visit your website or call for an appointment Advanced Mini-Pitch* Tips for when your profile isn’t working

Key Secrets : 

Key Secrets Ignore the prompts Use all fields to your mini-pitch advantage Know pain & motivators of your ideal client Opening questions create self-selection Make reader feel seen & understood 1st 30-40 words are the golden hook Name their pain & desired outcome List 3-5 specialties only Use treatment preferences space well Don’t repeat what’s elsewhere on the page

A 4-Part Formula : 

A 4-Part Formula Gain alignment with questions that zero in on: Feelings and behavior Daily experience What these prevent prospect from having What they want Describe more of prospect’s experience Give hope that help can make a difference Lead them into the decision to call for appt

What to Do in the 1st Paragraph : 

What to Do in the 1st Paragraph 1st question -- focus on most pressing pain or problem causing prospect to search for help on the internet at 3 am 2nd question – ask about the problem underneath the pressing pain 3rd question – ask about the undesired consequences of the pain & problem Inject an “I can help” type of statement State desired outcomes as what you can help them get End with an affirming statement or question

What to Do in the 2nd Paragraph : 

What to Do in the 2nd Paragraph Further characterize what their daily experience is like in specific concrete, emotionally felt language Name the main desired outcome again, in different words Inject a statement that connects what they want with what they can achieve by working with you.

What to Do in the 3rd Paragraph : 

What to Do in the 3rd Paragraph Name again in different words the outcome you can assume your ideal client wants, in affirming, hopeful, confident language Name the most unique benefit or feature of your practice or business model End with a call to action statement or by telling the reader exactly what to do next

Examples of Great Questions : 

Examples of Great Questions Is depression taking over your life? Have panic attacks ruined too many opportunities? Are you losing out on love or success? Do you wish you could be more assertive and go after what you want? Feel like you’re banging your head against the wall? Feeling distant, cold, in turmoil with your partner? Does trying to get heard only end up in arguments? Do you feel trapped in your house, or your habits? Are you consumed with shame about your appearance?

Examples of Specific Descriptive Statements : 

Examples of Specific Descriptive Statements You’ve been trying hard to overcome the fear, but nothing really works for long Communicating with your teen is harder than it used to be when s/he was 6. Maybe you’ve been self-medicating with food or keeping a frantic social schedule, hoping not to feel so sad and alone. Perhaps you‘re stuck in defensive, introverted habits.

Examples of Injecting You : 

Examples of Injecting You I’d like to help / I can help you change that You don’t have to do this alone, I’ll be with you every step of the way I can help you work through this pain After learning the new techniques I can share to make it easier for you, I know you can create the relationship you’ve always wanted.

Examples of Desired Outcomes without making a guarantee : 

Examples of Desired Outcomes without making a guarantee Less worry, more confidence can be yours Better communication with your kids is possible You can learn how to tame worry and cool anger Changing thoughts will change pesky emotions Becoming clear and centered is the first step towards realizing your life’s dreams

Examples of Unique Benefits and Features : 

Examples of Unique Benefits and Features With my natural mind-body approach to overcoming anxiety, every day worries and fears become manageable. Shifting out of control emotions using a faith-based perspective, your life might once again feel on the right path. Phone & email sessions possible when you travel. 30 minute tune up appointments, and 80 minute depth session also available.

Examples of Ending Calls to Action : 

Examples of Ending Calls to Action Why put up chaos and confusion? Call today and let’s get you back on track. Enduring this bad situation won’t make it improve. You owe it to yourself to reach out for an appointment today. Your child’s future is at stake. Take advantage of my no-cost consult this week. Heartache may be inevitable, but you don’t have to suffer forever. Let’s change that today, shall we?

What to Do After Your ‘Profile’ is Done : 

What to Do After Your ‘Profile’ is Done Use it to start the homepage of your website Adapt it as needed for other locator directories Link it to you website and vice versa Tweet about it occasionally Add a link to it from your blog Add it to your email signature Let it be for 4-6 months, then revise if you still need more clients or are restless about your niche

Have an idea for another online slideshow? I’d love to hear it. : 

Have an idea for another online slideshow? I’d love to hear it. Hope these proven copywriting suggestions help you get more clients with grace and ease. I’d love to hear about your experience using the mini-pitch approach to writing your ‘profile’. Still feeling like self-promotion is sleazy, discouraging or scary? You CAN spend less time at marketing, save more money, and get more clients. Want a step by step action plan and expert coach? Email DrDeah@DeahCurry.net for a 20 minute no-cost phone consult to share your struggles, ask key questions, and talk about solutions.