logging in or signing up marketingForEntrepre neurs Dorotea Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 94 Category: Travel/ Places.. License: All Rights Reserved Like it (0) Dislike it (0) Added: March 31, 2008 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Marketing for Entrepreneurs: Marketing for Entrepreneurs Jen Hall January 9, 2007What would you do…: What would you do… With $2,000,000 for Marketing? $200,000? $20,000? $2,000? $200, $20 or $2?Examples of Low (or No) Budget Marketing: Examples of Low (or No) Budget Marketing Pabst Blue Ribbon Goyard Burt’s Bees The 5 Product/Service Benefits: The 5 Product/Service Benefits Make me wealthy Improve my appearance Help me to be more well-liked by my family or friends Make me live longer Get me laid more oftenWord of Mouth: Word of Mouth The voice of the customer A natural, genuine, honest process People seeking advice from each other Consumers talking about products, services, or brands they have experienced How do you Facilitate? www.womma.orgWord of Mouth: Word of Mouth From www.marketingprofs.com, 1.17.06, Andy SernovitzCustomer Evangelists: Customer Evangelists Roomba Obtainium.tv SoapWorks Southwest Airlines “We are encouraging our clients to fly Southwest Airlines. We are buying more stock…and we stand ready to do anything else to help. Count on our continuing support.” --customer Ann McGee-Cooper, October 2001 letter to President Colleen Barrett Customer Evangelists: Customer Evangelists Who are they? How do you encourage it? What are the downsides?Creativity: Creativity 6. Everyone is born creative; everyone is given a box of crayons in kindergarten. 20. The choice of media is irrelevant. 24. Don’t worry about finding inspiration. It comes eventually. 31. Remain frugal. Hugh Macleod, gapingvoid.com Creativity in Action: Creativity in Action Movember Stormhoek Wine Creativity in Action: Creativity in ActionCreativity in Action: Creativity in ActionCreativity in Action: Creativity in ActionA note on Market Research: A note on Market Research Do you know your competitors? Do you know who your initial customers might be? Are your customers satisfied with your product/service? How has the market changed? What might influence future changes?Tools/Sites: Tools/Sites www.melissadata.com http://www.mpdailyfix.com/ http://moblogsmoproblems.blogspot.com/ http://www.horsepigcow.com/ http://www.churchofthecustomer.com/blog/ http://blog.guykawasaki.com/ http://www.beyondmadisonavenue.com/ Email me for more: marketingjen@gmail.com You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
marketingForEntrepre neurs Dorotea Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 94 Category: Travel/ Places.. License: All Rights Reserved Like it (0) Dislike it (0) Added: March 31, 2008 This Presentation is Public Favorites: 1 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Marketing for Entrepreneurs: Marketing for Entrepreneurs Jen Hall January 9, 2007What would you do…: What would you do… With $2,000,000 for Marketing? $200,000? $20,000? $2,000? $200, $20 or $2?Examples of Low (or No) Budget Marketing: Examples of Low (or No) Budget Marketing Pabst Blue Ribbon Goyard Burt’s Bees The 5 Product/Service Benefits: The 5 Product/Service Benefits Make me wealthy Improve my appearance Help me to be more well-liked by my family or friends Make me live longer Get me laid more oftenWord of Mouth: Word of Mouth The voice of the customer A natural, genuine, honest process People seeking advice from each other Consumers talking about products, services, or brands they have experienced How do you Facilitate? www.womma.orgWord of Mouth: Word of Mouth From www.marketingprofs.com, 1.17.06, Andy SernovitzCustomer Evangelists: Customer Evangelists Roomba Obtainium.tv SoapWorks Southwest Airlines “We are encouraging our clients to fly Southwest Airlines. We are buying more stock…and we stand ready to do anything else to help. Count on our continuing support.” --customer Ann McGee-Cooper, October 2001 letter to President Colleen Barrett Customer Evangelists: Customer Evangelists Who are they? How do you encourage it? What are the downsides?Creativity: Creativity 6. Everyone is born creative; everyone is given a box of crayons in kindergarten. 20. The choice of media is irrelevant. 24. Don’t worry about finding inspiration. It comes eventually. 31. Remain frugal. Hugh Macleod, gapingvoid.com Creativity in Action: Creativity in Action Movember Stormhoek Wine Creativity in Action: Creativity in ActionCreativity in Action: Creativity in ActionCreativity in Action: Creativity in ActionA note on Market Research: A note on Market Research Do you know your competitors? Do you know who your initial customers might be? Are your customers satisfied with your product/service? How has the market changed? What might influence future changes?Tools/Sites: Tools/Sites www.melissadata.com http://www.mpdailyfix.com/ http://moblogsmoproblems.blogspot.com/ http://www.horsepigcow.com/ http://www.churchofthecustomer.com/blog/ http://blog.guykawasaki.com/ http://www.beyondmadisonavenue.com/ Email me for more: marketingjen@gmail.com