SularzMeasureEffecti veness

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Developing Measures of Effectiveness for Evaluating ITS in CA National Parks: 

Developing Measures of Effectiveness for Evaluating ITS in CA National Parks Presented by: Brandy Sularz

Outline: 

Outline Project Background National Park Background Existing ITS Deployments and MOEs Developing Goal Areas and MOEs for National Parks Data Collection Considerations Conclusions and Further Research

Project Background: 

Project Background Intelligent Transportation Systems National Park Congestion Evaluation

Project Background: 

Project Background CALTRANS Division of Research and Innovation Phase 1 & 2 Case Study Parks Golden Gate National Recreation Area (GGNRA) Sequoia and Kings Canyon National Park (SEKI)

National Park Background: 

National Park Background National Park Service Mission (1918) “preserve the precious lands in their care and to provide the enjoyment of those lands in a manner that will leave them unimpaired for future generations”

National Park Background : 

National Park Background Challenges Access Circulation Parking Special Considerations Diverse geographical locations Weather patterns Aesthetic concerns Lack of power/communication Lack of baseline data Gateway communities

National Park Background: 

National Park Background Transportation Goal Areas Enhanced Visitor Experience Assist in Resource Protection Improving the Management of the Park’s Transportation System

Review of Existing MOEs for Evaluating ITS: 

Review of Existing MOEs for Evaluating ITS National Urban Rural International National Parks

National MOEs: 

National MOEs National ITS Program Plan Joint Program Office and ITS America ITS goals and objectives Safety Mobility Capacity Productivity Environment Customer satisfaction

Few Good Measures: 

Few Good Measures Crashes Fatalities Cost Throughput User satisfaction Travel time

Urban MOEs: 

Urban MOEs Metropolitan Model Deployment Initiative (MMDI) New York, San Antonio, Seattle, Phoenix Evaluation Goal Areas Safety Customer satisfaction Environment and emissions Operational efficiency Institutional benefits Cost-benefit

Rural MOEs: 

Rural MOEs Specialized Rural ITS Needs Field Operational Tests Branson, Missouri Arizona I-40 Corridor Evaluation Goal Areas Mobility Safety Congestion Economic Impacts Access

International MOEs: 

International MOEs Europe Japan Australia

National Park’s MOEs: 

National Park’s MOEs ITS Deployments Acadia Yellowstone Zion Grand Canyon Yosemite Acadia National Park Evaluation Goal Areas Safety Customer satisfaction Mobility Energy and Environment Productivity Efficiency

Developing Goal Areas and MOEs for National Parks: 

Developing Goal Areas and MOEs for National Parks Level of transferability Economic impacts Surrounding gateway communities Reliance on customer satisfaction for return trips Critical environmental goals Perception of capacity

Evaluation Goal Areas for National Parks: 

Evaluation Goal Areas for National Parks Safety Mobility Customer Satisfaction Environment & Resource Protection Efficiency/Economics (Productivity) Access (Capacity/Throughput)

Relationship between NPS Goals and Objectives and Evaluation Goal Areas: 

Relationship between NPS Goals and Objectives and Evaluation Goal Areas

MOE Selection Process: 

MOE Selection Process Evaluation MOE criteria Relevancy to ITS goals and objectives Acceptance by stakeholders Simple and understandable Sensitive and applicable Unique National Park characteristics Data collection considerations

Data Collection Considerations: 

Data Collection Considerations Baseline Data Data Collection Methods Survey (Management/Visitor) Park Records and Models Direct Observations Interviews System Data Gateway Communities

MOEs Related to Primary Goal Areas: 

MOEs Related to Primary Goal Areas

Slide21: 

MOEs Related to Primary Goal Areas

Using this Paper: 

Using this Paper ITS Deployment Select specific goals and objectives tied to the project Use table that relates NPS goals and objectives to the evaluation goal areas Select MOEs from the table based on goal areas and data collection considerations

Conclusion and Further Research: 

Conclusion and Further Research Integration Few Good Measures for National Parks Data collection

Questions??: 

Questions?? Brandy Sularz DKS Associates 1400 SW 5th Suite 500 Portland, OR 97201 bsularz@hotmail.com