Customer Service: Link to the Baldrige Criteria: Customer Service: Link to the Baldrige Criteria The relationship between attitude and customer service. Presented by: Mike Rudis DMS Training Administrator


BACKGROUND: BACKGROUND Quality Roots Quality Trainer Quality Awareness Teams and Tools Quality Facilitator Program Strategic Planning Consultant Dover Downs Department of Health and Social Services Local Area Businesses Facilitator


AGENDA: AGENDA ATTITUDE RELATIONSHIP TO THE CUSTOMER SERVICE AS IT REFERS TO THE BALDRIGE CRITERIA REASONS FOR POOR ATTITUDE IN STATE GOVERNMENT HOW YOU CAN FOSTER AN ENVIRONMENT OF QUALITY CUSTOMER SERVICE HOW YOU CAN HELP YOUR EMPLOYEES DEVELOP A POSITIVE ATTITUDE


BALDRIGE NATIONAL QUALITY PROGRAM: BALDRIGE NATIONAL QUALITY PROGRAM Leadership Strategic Planning Customer and Market Focus Measurement, Analysis, and Knowledge Management Human Resource Focus Process Management Business Results Seven Categories 1000 points


BALDRIGE NATIONAL QUALITY PROGRAM: BALDRIGE NATIONAL QUALITY PROGRAM CATEGORY 3: Customer Market and Focus 3.1 Customer and Market Knowledge: How do you use customer and market knowledge? (40 pts.) 3.2 Customer Relationships and Satisfaction: How do you build relationships and grow customer satisfaction and loyalty? (45 pts.)


3.2 Customer Relationships and Satisfaction: 3.2 Customer Relationships and Satisfaction CUSTOMER Relationship Building How do you build relationships to acquire customers, to meet and exceed their expectations, to increase loyalty and repeat business, and to gain positive referrals? How do your key access mechanisms enable customers to seek information, conduct business, and make complaints?


3.2 Customer Relationships and Satisfaction: 3.2 Customer Relationships and Satisfaction CUSTOMER Relationship Building How do you manage customer complaints? How do you ensure that complaints are resolved effectively and promptly? How do you minimize customer dissatisfaction and, as appropriate, loss of repeat business? How do you keep your approaches to building relationships and providing customer access current with business needs and directions?


3.2 Customer Relationships and Satisfaction: 3.2 Customer Relationships and Satisfaction CUSTOMER Satisfaction Determination How do you determine customer satisfaction, dissatisfaction, and loyalty? How do you follow up with customers on the quality of products, services, and transactions to receive prompt and actionable feedback?


3.2 Customer Relationships and Satisfaction: 3.2 Customer Relationships and Satisfaction CUSTOMER Satisfaction Determination How do you obtain and use information on your customers’ satisfaction relative to their satisfaction with your competitors, other organizations providing similar products or services, and/or industry benchmarks? How do you keep your approaches to determining satisfaction current with business needs and directions?


Slide12: Think of the last time you had a poor customer service experience… what was the reason for the poor service?


Slide13: IT ALL BOILS DOWN TO…


Slide14: 68% OF YOUR CUSTOMERS WILL BAD MOUTH YOU BECAUSE THEY FEEL YOU HAVE A BAD ATTITUDE


WHO ARE OUR CUSTOMERS?: WHO ARE OUR CUSTOMERS? DO WE TREAT OUR INTERNAL CUSTOMERS ANY DIFFERENTLY THAN OUR EXTERNAL CUSTOMERS? SHOULD WE TREAT OUR INTERNAL CUSTOMERS ANY DIFFERENTLY THAN OUR EXTERNAL CUSTOMERS?


Slide16: Experts say that communication is composed of different methods: words, voice, and tone and non-verbal cues. Of these, some are more effective in delivering a message than others. According to research, in a conversation or verbal exchange: ATTITUDE ON DISPLAY WHAT YOU SAY IS _____% EFFECTIVE HOW YOU SAY IT IS _____% EFFECTIVE NON-VERBAL CUES ARE % EFFECTIVE Source: Anthony Robbins’ “Sales Mastery Course "


Top 5 Excuses for Poor Customer Service Attitudes: Top 5 Excuses for Poor Customer Service Attitudes APATHY WE’VE ALWAYS DONE IT THIS WAY… THAT WON’T WORK HERE IF IT AIN’T BROKE; DON’T FIX IT PEOPLE DON’T KNOW WHAT THEY WANT “If we treat them right, they’ll keep coming back.”


Slide18: The impact you can have on a customer is immeasurable and often underestimated Consider the customer… Who just had an argument with a loved one Who lost his/her job Who doesn’t feel well Who is under pressure at work Who’s most positive interaction today may be with you – either directly or indirectly ATTITUDE – Your Customers


OLD CUSTOMER SERVICE ATTITUDE: GOLDEN RULE: OLD CUSTOMER SERVICE ATTITUDE: GOLDEN RULE DO UNTO OTHERS, AS YOU WOULD HAVE THEM DO UNTO YOU


NEW CUSTOMER SERVICE ATTITUDE: PLATINUM RULE: NEW CUSTOMER SERVICE ATTITUDE: PLATINUM RULE TREAT YOUR CUSTOMERS AS THEY WOULD LIKE TO BE TREATED


How Do You Foster An Attitude of Quality Customer Service?: How Do You Foster An Attitude of Quality Customer Service? Listen to your customers Talk to your employees Training Reinforce during meetings Focus Groups MBWA Lead by example


Slide22: WHAT DO THESE TWO WORDS HAVE IN COMMON?


Slide23: We all have bad days. It’s a fact of life. So how do you help your employees check their poor attitudes? Give a coworker a quick attitude break when it’s obvious he/she is having a tough time. Give your coworker the opportunity to “vent” while offering encouragement and positive feedback. (Don’t get on their band wagon.) How To Help Your Employees Develop A Positive Attitude TEACH THEM…


Slide24: Choose positive thinking friends. See problems as challenges and opportunities. Say "I Can" more than "I Can't". Expect good things to happen. Find the good in any situation. Stop worrying/ Start enjoying. Look for the good in others. Live a healthy lifestyle. Picture yourself a WINNER! Focus on your best qualities. How To Help Your Employees Develop A Positive Attitude TEACH THEM…


FINALLY…: FINALLY… IT TAKES 12 POSITIVE CUSTOMER SERVICE INTERACTIONS TO MAKE UP FOR ONE NEGATIVE INCIDENT.


REVIEW: REVIEW ATTITUDE RELATIONSHIP TO THE CUSTOMER SERVICE AS IT REFERS TO THE BALDRIGE CRITERIA REASONS FOR POOR ATTITUDE IN STATE GOVERNMENT HOW YOU CAN FOSTER AN ENVIRONMENT OF QUALITY CUSTOMER SERVICE HOW YOU CAN HELP YOUR EMPLOYEES DEVELOP A POSITIVE ATTITUDE


Slide29: THANK YOU FOR COMING