logging in or signing up Chapter 15 SprtsMrktng Dolorada Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 136 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: May 02, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Sports Marketing: Sports Marketing Chapter 15 OverviewFive Points of Entry: Five Points of Entry Leagues / Sports Bodies (NFL, NBA, MLB, IOC, FIFA, etc.) Teams (Jazz, Dodgers, Lakers, Bronco’s, US Skiing, US Figure Skating, etc.) Athletes (Michael and all others) Five Points of Entry: Five Points of Entry Media Partners (Radio / TV stations that carry games) Sports Agencies Not As Expensive As You Think: Not As Expensive As You Think Armour Hot Dogs Clemens, Griffey Jr, Sosa, Jeter, Bonds $50,000 each 2 appearances (2 hours) Play in a Golf Tournament One-Day Commercial Shoot Half-Day Photo Shoot 500 autographsOlympics (Sports): Olympics (Sports) International Olympic Committee (IOC) Sport Federations (FIFA, Track & Field) Governing Bodies (USOC, Canadian Olympic Committee) Individual Sports Bodies (USA Boxing, US Track & Field, US Figure Skating, USA Basketball) Organizing Committees (Salt Lake, Athens, Sydney, etc.)Olympics (Sponsor): Olympics (Sponsor) Worldwide Olympic Sponsors (10) Country-Specific Sponsors (USA) Official Suppliers Organizing Games SponsorOlympics (Media): Olympics (Media) Global TV Rights USA (NBC) Canada Europe South America Asia Middle East AustraliaMost Misuse: Most Misuse It’s just another advertising vehicle. No link to strategy. Need to justify cost with incremental sales.In-Stadium Is A Waste: In-Stadium Is A Waste Utah Jazz Delta Center seats 19,996 for a game. Assume 95% capacity per game = 18,996 actual people 14,000 season tickets (41 home games) Assume season ticket holders come to 75% of games. Total Attendance: 778,844 season attendance Discreet Individuals Attendance: 362,344 people $30,000 for a Delta Center SignFootball Is Even Worse: Football Is Even Worse Football Season Ticket Holders attend about 90% of games. Lavell Edwards Stadium seats 65,000 Season Tickets (public / students): 53,000 Six Home Games Total Attendance: 390,000 Discreet Individual Attendance: 156,800Coke & the Atlanta Olympic Games: Coke & the Atlanta Olympic Games Spent $450 million worldwide $40 for worldwide sponsor rights $ 25 million NBC advertising $ 50 million other TV advertising $ 18 million Olympic Torch Relay $ 12 million Coca-Cola Olympic City $ 15 million “Team / Governing Bodies” $290 million global activation / promotions (167 countries = about $2 million per country) You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Chapter 15 SprtsMrktng Dolorada Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 136 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: May 02, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Sports Marketing: Sports Marketing Chapter 15 OverviewFive Points of Entry: Five Points of Entry Leagues / Sports Bodies (NFL, NBA, MLB, IOC, FIFA, etc.) Teams (Jazz, Dodgers, Lakers, Bronco’s, US Skiing, US Figure Skating, etc.) Athletes (Michael and all others) Five Points of Entry: Five Points of Entry Media Partners (Radio / TV stations that carry games) Sports Agencies Not As Expensive As You Think: Not As Expensive As You Think Armour Hot Dogs Clemens, Griffey Jr, Sosa, Jeter, Bonds $50,000 each 2 appearances (2 hours) Play in a Golf Tournament One-Day Commercial Shoot Half-Day Photo Shoot 500 autographsOlympics (Sports): Olympics (Sports) International Olympic Committee (IOC) Sport Federations (FIFA, Track & Field) Governing Bodies (USOC, Canadian Olympic Committee) Individual Sports Bodies (USA Boxing, US Track & Field, US Figure Skating, USA Basketball) Organizing Committees (Salt Lake, Athens, Sydney, etc.)Olympics (Sponsor): Olympics (Sponsor) Worldwide Olympic Sponsors (10) Country-Specific Sponsors (USA) Official Suppliers Organizing Games SponsorOlympics (Media): Olympics (Media) Global TV Rights USA (NBC) Canada Europe South America Asia Middle East AustraliaMost Misuse: Most Misuse It’s just another advertising vehicle. No link to strategy. Need to justify cost with incremental sales.In-Stadium Is A Waste: In-Stadium Is A Waste Utah Jazz Delta Center seats 19,996 for a game. Assume 95% capacity per game = 18,996 actual people 14,000 season tickets (41 home games) Assume season ticket holders come to 75% of games. Total Attendance: 778,844 season attendance Discreet Individuals Attendance: 362,344 people $30,000 for a Delta Center SignFootball Is Even Worse: Football Is Even Worse Football Season Ticket Holders attend about 90% of games. Lavell Edwards Stadium seats 65,000 Season Tickets (public / students): 53,000 Six Home Games Total Attendance: 390,000 Discreet Individual Attendance: 156,800Coke & the Atlanta Olympic Games: Coke & the Atlanta Olympic Games Spent $450 million worldwide $40 for worldwide sponsor rights $ 25 million NBC advertising $ 50 million other TV advertising $ 18 million Olympic Torch Relay $ 12 million Coca-Cola Olympic City $ 15 million “Team / Governing Bodies” $290 million global activation / promotions (167 countries = about $2 million per country)