UCD10 2005 03

Universal Children’s DayActive PR & Marketing CommunicationsOctober 2005: 

Universal Children’s Day Active PR & Marketing Communications October 2005

About Us: 

About Us Dynamic, Energetic, Experienced, International, CONNECTED Experts in developing successful Integrated Public Relations and Marketing Communications Campaigns Corporate Social Responsibility - We at Active believe that corporate financial goals and social awareness and growth don’t have to be mutually exclusive, and can in fact encourage positive growth. Specialized in Non- and Not-for-Profit Sectors - We specialize in developing Integrated Communication Campaigns that take to heart the wellbeing of our communities. Extensive network of community leaders, creative and business professionals, etc. to facilitate implementation of Campaigns

What we do…: 

What we do… Conceptualize and Implement CSR Projects Match-making for effective project implementation PR Brand Building and Concept Development Media Productions - TV and Radio Programs and Spots Set up and Manage Press Office Crisis Management, Press Releases, Press Kits Media Monitoring and Coverage Media Relations Government Relations Event Development and Implementation

Active Projects: 

Active Projects Kodak + Coca Cola Best of Egypt National Photography Competition Olympic Torch Activities for youth round Egypt Charity activities among schools for mental illness Coca Cola + Pfizer Medical Caravan in Fayoum together with Al-Azhar

Active Projects: 

Active Projects US Wheat Associates Community Awareness Activities Product Giveaway and Information Booths World Gold Council Jewelry/Fashion Show Pan Arab Jewelry Design Contest

Active Projects: 

Active Projects UNICEF (United Nations Children’s Fund) Polio Integrated Communication and Awareness Campaign Maternal and Neonatal Tetanus Campaign Street Children and Child Protection TV & Radio Children Programs and Public Awareness Spots Al Azhar University Medical Caravan for Disadvantaged Children Abused Children Rehab Program Abu El Reesh Children’s Hospital + Coca Cola Fundraising Activities Amnesty International Documentary Production Ministry of Agriculture Conferences and Special Events

Strategic Partnerships: 

Strategic Partnerships Active offers a match-making service to form strategic alliances between Private Organizations and Public/Non-Profit Institutions Examples of successful alliances: Mobinil & UNICEF UNICEF & Ministry of Health & Population & Rotary Club International Al-Azhar & Amnesty International Pfizer & Al-Azhar Kodak & Schools for Special Needs Coca Cola & Abu El Reesh Children’s Hospital

Egypt Breaks a Guinness World RecordonUniversal Children’s Day: 

Egypt Breaks a Guinness World Record on Universal Children’s Day

Universal Children’s Day: 

Universal Children’s Day

Current World Record: 

Current World Record The current world record was set in Jeddah, Saudi where 2,541 children created a hand print painting measuring 209.196 sq.m.

Universal Children’s Day: 

Universal Children’s Day

Purpose: 

Purpose Egypt’s first time to break a Guinness World Record The first International Scale Event Commemorating Universal Children’s Day in Egypt Deliver the important message of defending Children’s Rights and declaring our commitment to “Protecting our Future Generations”

Purpose (Cont’d): 

Purpose (Cont’d) The concept of Children’s Rights is not really understood by the mass and so various infractions on the right of the Child are regularly witnessed (violence, FGM/C, child labour, etc.) Adults need to be constantly educated and reminded about the rights of the Child in order to secure endorsement on the local, pan-Arab and international levels

Proposed Activities: 

Proposed Activities Creation of the World’s Largest Hand Print Painting done by Children An appropriate image will be designed to visually portray a message from the children to the World Approximately 3500 children will participate United Nations Goodwill Ambassadors and other celebrities and VIP guests will be invited to monitor the process of the creation of the hand print painting

Proposed Activities (Cont’d): 

Proposed Activities (Cont’d) Various Fun activities/games for the children Awareness initiatives planned by various local and international NGO’s will play an integral role in the event so as not to lose the educational focus of the day Literature will be available and distributed to attendees on the topic of Children’s Rights, etc.

Event Participants: 

Event Participants Children - Children nominated by the various Embassies to represent their respective nations -Children from different parts of Egypt, the Middle East and North Africa to be invited to participate - Children from orphanages and other governmental institutions Guests of Honour - National & International UN Goodwill Ambassadors - Political Leaders - Key Community Figures

Media Coverage: 

Media Coverage Press Coverage: Al Ahram Al Akhbar Al Gomhoria Nesf El Donya Flash Kalam El Nas El Wafd El Midan October Ein Insight Enigma Community Times Al Ahram Weekly TV Channels: - Local Channels CH1, CH2 - Satellite Channels MBC Al Jazeera Orbit LBC Dream TV NBC Al Mehwar Tunis 7 El Majid Qatar TV Al Arabeya CNBC Dubai TV Infinity TV Abu Dhabi El Nas (NileSat) Radio: - Nile FM Outdoor: Two 4x14 Billboards on 6th October Bridge a week prior to the event’s day

Sponsorship Packages: 

Sponsorship Packages

Red Package 100,000 LE: 

Red Package 100,000 LE

Green Package 75,000 LE: 

Green Package 75,000 LE

Blue Package 50,000 L.E: 

Blue Package 50,000 L.E

Purple Package 30,000 L.E: 

Purple Package 30,000 L.E

Slide25: 

Thank You