logging in or signing up Board Presentation Dolorada Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 269 Category: Education License: All Rights Reserved Like it (1) Dislike it (0) Added: March 22, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Tourism Marketing Performance Fund Advertising Efforts: Tourism Marketing Performance Fund Advertising Efforts Stay & Ski in 2003 Celebration Goal: Increase travel to Utah by enticing visitors with a complimentary ski pass when they purchase four or more nights lodging during Winter 2002/2003 Timing: October 2002 through April 1, 2003 Key Markets: Los Angeles San Francisco New York Dallas Chicago Boston Atlanta Florida Budget: $437,500 Tourism Marketing Performance Fund Advertising Efforts: Tourism Marketing Performance Fund Advertising Efforts Media Tactics Ski Vertical Magazines Budget: $25,000 Internet Budget: $50,000 Targeted Direct Mail Budget: $362,500Tourism Marketing Performance Fund Advertising Efforts: Tourism Marketing Performance Fund Advertising Efforts Ski Vertical Magazines Ski November 2002 Ski Utah Section Skiing October 2002 Ski Utah Section Skier News 4 Issues Tourism Marketing Performance Fund Advertising Efforts: Tourism Marketing Performance Fund Advertising Efforts Internet AMI Group Sites: OnTheSnow.com MountainReports.com Provide the ski content for various other sites including: Yahoo, CNN, USA Today, Dow Jones, Knight Ridder, Clear Channel Communications, AT&T Bell South, Cox Interactive Media, CBS.com, ABC and NBC Timing: October 2002 – April 2003 Tourism Marketing Performance Fund Advertising Efforts: Tourism Marketing Performance Fund Advertising Efforts Internet AMI Group Elements Element 1 – Microsite integrated in to OnTheSnow.com Element 2 – E-Mail Newsletter Element 3 – Integrated Button CalloutsTourism Marketing Performance Fund Advertising Efforts: Tourism Marketing Performance Fund Advertising Efforts Internet AMI Group Elements Continued Element 4 – Integrated Banner Callouts Element 5 – Targeted Text Links Total AMI Impressions: 7,015,000Tourism Marketing Performance Fund Advertising Efforts: Tourism Marketing Performance Fund Advertising Efforts Direct Mail Estimated Audience: 900,000 Distribution Timing: To Drop First Week of November 2002Utah Travel Council Branding Campaign: Utah Travel Council Branding Campaign Media Tactics National Magazine Spot Market Metro Traffic Radio Spot Market TV Timing September – December 2002 Utah Travel Council Branding Campaign: Utah Travel Council Branding Campaign Utah Travel Council Branding Campaign: Utah Travel Council Branding CampaignUtah Travel Council Branding Campaign: Utah Travel Council Branding Campaign Utah Travel Council Branding Campaign: Utah Travel Council Branding Campaign Magazine Placement Conde Nast Traveler 4-page section with New Balance September 2002 Arthur Frommer’s Budget Travel 2-Page Spread Inside Front Cover October 2002 American Heritage Full Page October 2002 Full Page of Editorial Outside Full Page October 2002Utah Travel Council Branding Campaign: Utah Travel Council Branding Campaign Magazine Placement Continued Travel Holiday 2-Page Spread Back Inside Cover October 2002 MNI Network Newsweek, Sports Illustrated, Time, U.S. News and World Report Full Page Dallas, Los Angeles, San Francisco, San Diego, Las Vegas Markets October 7, 2002 Gourmet 4-Page Spread November 2002 New Yorker Magazine 4-page spread with MasterCard November 11, 2002 Utah Travel Council Branding Campaign: Utah Travel Council Branding Campaign Spot Market Metro Traffic Markets: Dallas Los Angeles Timing: 3 weeks October – November 2002 Reach & Frequency: 200 spots per week 63.2% Reach 3.2X FrequencyUtah Travel Council Branding Campaign: Utah Travel Council Branding Campaign Spot Market Television Markets: Dallas Los Angeles Timing: 3 weeks November – December 2002 Reach & Frequency: 300 TRPs per week 65% Reach 9.2X Frequency Creative Executions: Welcome Revised :30 Seasons :30Utah Travel Council Current Projects: Utah Travel Council Current Projects Videos Trade Mission Video Tourism Message/Governor’s Message Olympic Memories Technology Educated Workforce Cultural/Heritage Agriculture Olympic Series Video Leveraging of the Games Legislative Funds 7 TV spots Print Campaigns You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Board Presentation Dolorada Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 269 Category: Education License: All Rights Reserved Like it (1) Dislike it (0) Added: March 22, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Tourism Marketing Performance Fund Advertising Efforts: Tourism Marketing Performance Fund Advertising Efforts Stay & Ski in 2003 Celebration Goal: Increase travel to Utah by enticing visitors with a complimentary ski pass when they purchase four or more nights lodging during Winter 2002/2003 Timing: October 2002 through April 1, 2003 Key Markets: Los Angeles San Francisco New York Dallas Chicago Boston Atlanta Florida Budget: $437,500 Tourism Marketing Performance Fund Advertising Efforts: Tourism Marketing Performance Fund Advertising Efforts Media Tactics Ski Vertical Magazines Budget: $25,000 Internet Budget: $50,000 Targeted Direct Mail Budget: $362,500Tourism Marketing Performance Fund Advertising Efforts: Tourism Marketing Performance Fund Advertising Efforts Ski Vertical Magazines Ski November 2002 Ski Utah Section Skiing October 2002 Ski Utah Section Skier News 4 Issues Tourism Marketing Performance Fund Advertising Efforts: Tourism Marketing Performance Fund Advertising Efforts Internet AMI Group Sites: OnTheSnow.com MountainReports.com Provide the ski content for various other sites including: Yahoo, CNN, USA Today, Dow Jones, Knight Ridder, Clear Channel Communications, AT&T Bell South, Cox Interactive Media, CBS.com, ABC and NBC Timing: October 2002 – April 2003 Tourism Marketing Performance Fund Advertising Efforts: Tourism Marketing Performance Fund Advertising Efforts Internet AMI Group Elements Element 1 – Microsite integrated in to OnTheSnow.com Element 2 – E-Mail Newsletter Element 3 – Integrated Button CalloutsTourism Marketing Performance Fund Advertising Efforts: Tourism Marketing Performance Fund Advertising Efforts Internet AMI Group Elements Continued Element 4 – Integrated Banner Callouts Element 5 – Targeted Text Links Total AMI Impressions: 7,015,000Tourism Marketing Performance Fund Advertising Efforts: Tourism Marketing Performance Fund Advertising Efforts Direct Mail Estimated Audience: 900,000 Distribution Timing: To Drop First Week of November 2002Utah Travel Council Branding Campaign: Utah Travel Council Branding Campaign Media Tactics National Magazine Spot Market Metro Traffic Radio Spot Market TV Timing September – December 2002 Utah Travel Council Branding Campaign: Utah Travel Council Branding Campaign Utah Travel Council Branding Campaign: Utah Travel Council Branding CampaignUtah Travel Council Branding Campaign: Utah Travel Council Branding Campaign Utah Travel Council Branding Campaign: Utah Travel Council Branding Campaign Magazine Placement Conde Nast Traveler 4-page section with New Balance September 2002 Arthur Frommer’s Budget Travel 2-Page Spread Inside Front Cover October 2002 American Heritage Full Page October 2002 Full Page of Editorial Outside Full Page October 2002Utah Travel Council Branding Campaign: Utah Travel Council Branding Campaign Magazine Placement Continued Travel Holiday 2-Page Spread Back Inside Cover October 2002 MNI Network Newsweek, Sports Illustrated, Time, U.S. News and World Report Full Page Dallas, Los Angeles, San Francisco, San Diego, Las Vegas Markets October 7, 2002 Gourmet 4-Page Spread November 2002 New Yorker Magazine 4-page spread with MasterCard November 11, 2002 Utah Travel Council Branding Campaign: Utah Travel Council Branding Campaign Spot Market Metro Traffic Markets: Dallas Los Angeles Timing: 3 weeks October – November 2002 Reach & Frequency: 200 spots per week 63.2% Reach 3.2X FrequencyUtah Travel Council Branding Campaign: Utah Travel Council Branding Campaign Spot Market Television Markets: Dallas Los Angeles Timing: 3 weeks November – December 2002 Reach & Frequency: 300 TRPs per week 65% Reach 9.2X Frequency Creative Executions: Welcome Revised :30 Seasons :30Utah Travel Council Current Projects: Utah Travel Council Current Projects Videos Trade Mission Video Tourism Message/Governor’s Message Olympic Memories Technology Educated Workforce Cultural/Heritage Agriculture Olympic Series Video Leveraging of the Games Legislative Funds 7 TV spots Print Campaigns