IntroductiontoUniver salDesign

Principles of Universal Design  : Principles of Universal Design Jim Mueller


"The only important thing about design is how it relates to people.”(Pananek, 1968) : "The only important thing about design is how it relates to people.” (Pananek, 1968) “The only thing important about design is how it relates to people.” Victor Papanek, 1968


Designs we love to *%#@ : Designs we love to *%#@ Cell phone? Adult-proof caps? “Blister” packages? ___________________?


What flavor is YOUR bathroom cleanser? : What flavor is YOUR bathroom cleanser?


Why universal design? : Why universal design?


ADA - architectural accessibility : ADA - architectural accessibility


ADA - reasonable accommodation : ADA - reasonable accommodation


Section 255 of Telecommunications Act : Section 255 of Telecommunications Act


Section 508 of Rehab Act : Section 508 of Rehab Act


Workplace stresses : Workplace stresses


Working seniors : Working seniors


“Aging in place” : “Aging in place”


Home healthcare : Home healthcare


Competing for customers : Competing for customers About 1 in 7 Americans has a disability About 1 in 3 Americans has a family member or coworker with a disability


Better products for everyone : Better products for everyone


Tales of universal design in Industry : Tales of universal design in Industry


Six lessons of universal design : Six lessons of universal design Personal experience breeds champions Support of top management is vital You can’t make what you can’t market Competition is a great motivator Customers’ voices are heard Legislation is only a start Some others lessons…


Acela Express : Acela Express Seniors and people with disabilities are especially important in highly competitive markets. Photo courtesy of Amtrak


Duracell hearing aid batteries : Duracell hearing aid batteries Packaging that reduces effort is as important to usability as the product itself. Photo courtesy of Duracell


Florian Ratchet-Cut Shears : Florian Ratchet-Cut Shears Addressing the needs of customers with disabilities results in products everyone wants. Photo courtesy of American Standard


Ford’s “Third Age Suit” : Ford’s “Third Age Suit” Young designers and engineers can be taught to “think ageless”. Photo courtesy of Loughborough University


Gold Violin : Gold Violin Successful marketing respects customers’ lifestyles – whatever their age or ability. Photo: “Growing Old is Not for Sissies II”


Leviton Manufacturing Company : Leviton Manufacturing Company “Universal design has become an extremely important idea to us – maybe the most important idea.”


Oxo Good Grips : Oxo Good Grips Sometimes universal design markets itself.


Philips Healthcare Services : Philips Healthcare Services Simple, intuitive use is critical to success of home healthcare technologies. Photo courtesy of Philips Interactive Healthcare


Tupperware : Tupperware Products that last through several generations should be usable by people of all ages and abilities. Photo courtesy of Tupperware Worldwide


Designing for “average” users : Designing for “average” users Some of us are just a little more average than others Age, disabilities, and situations make each of us unique…


Remember that you are unique – Just like 300 million others : Remember that you are unique – Just like 300 million others


15% of us have disabilities : 15% of us have disabilities American Community Survey, 2004


5% of us have cognitive disabilities : 5% of us have cognitive disabilities American Community Survey, 2004


Thinking : Thinking


4% of us have sensory disabilities : 4% of us have sensory disabilities American Community Survey, 2004


Seeing : Seeing


Hearing : Hearing


9% of us have physical disabilities : 9% of us have physical disabilities American Community Survey, 2004


Handling : Handling


Mobility : Mobility


11% of us live with someone with a disability : 11% of us live with someone with a disability


Some things we may not live to see… : Some things we may not live to see… …but most of us will live long enough to experience disability for ourselves because of…


Modern medical care : Modern medical care


Returning war veterans : Returning war veterans


The way we live, work, … : The way we live, work, …


…and play : …and play Numb and numb-er


Baby Boomers : Baby Boomers Extended careers Active lifestyles ½ are sandwiched between children and parents


Seniors : Seniors Most rapid growth worldwide Desire to age in place Most caregivers are females over 75 Rising number care for grandchildren


Slide46 : What is universal design?


What is universal design? : What is universal design? Universal Design is the design of all products and environments to be usable by people of all ages and abilities, to the greatest extent possible. - Ronald L. Mace, 1991


Slide48 : Accessible Design: for people with disabilities Universal Design: for everyone, including people with disabilities Accessible vs. universal


Usability for all ages and abilities:The 7 Principles of Universal Design ©1997The Center for Universal DesignNorth Carolina State University : Usability for all ages and abilities: The 7 Principles of Universal Design ©1997 The Center for Universal Design North Carolina State University


Slide50 : Equitable Use Flexibility in Use Simple and Intuitive Use Perceptible Information Tolerance for Error Low Physical Effort Size and Space for Approach and Use The 7 Principles of Universal Design


Principle 1: Equitable Use : Principle 1: Equitable Use The design is useful and marketable to people with diverse abilities.


Slide52 : Principle 1: Equitable Use


Principle 2: Flexibility in Use : Principle 2: Flexibility in Use The design accommodates a wide range of individual preferences and abilities.


Principle 2: Flexibility in Use : Principle 2: Flexibility in Use


Principle 3: Simple and Intuitive Use : Principle 3: Simple and Intuitive Use Use of the design is easy to understand, regardless of the user’s experience, knowledge, language skills or concentration.


Principle 3: Simple and Intuitive Use : Principle 3: Simple and Intuitive Use


Principle 4: Perceptible Information : Principle 4: Perceptible Information The design communicates information effectively to the user, regardless of the environment or the user’s abilities


Principle 4: Perceptible Information : Principle 4: Perceptible Information


Principle 5: Tolerance for Error : Principle 5: Tolerance for Error The design minimizes hazards and negative consequences of accidental actions.


Principle 5: Tolerance for Error : Principle 5: Tolerance for Error The design minimizes hazards and negative consequences of accidental actions. “CAUTION: It is not recommended that children or pets regularly drink water from the toilet, even though the bowl water is not harmful to children or pets.” Label on toilet bowl cleaner bottle


Principle 6: Low Physical Effort : Principle 6: Low Physical Effort The design can be used efficiently and comfortably and with a minimum of fatigue.


Principle 6: Low Physical Effort : Principle 6: Low Physical Effort The design can be used efficiently and comfortably and with a minimum of fatigue.


Principle 7: Size and Space for Approach and Use : Principle 7: Size and Space for Approach and Use Appropriate size and space is provided for use, regardless of user’s body size or posture.


Principle 7: Size and Space for Approach and Use : Principle 7: Size and Space for Approach and Use


Principle 7: Size and Space for Approach and Use : Principle 7: Size and Space for Approach and Use


Next steps: Promoting universal design : Next steps: Promoting universal design


Ford’s “Third Age Suit” : Ford’s “Third Age Suit” Goggles Ear plugs Elbow braces Gloves Wrist weights Knee braces Ankle weights


Personifying user needs : Personifying user needs


Connecting with real people : Connecting with real people