logging in or signing up Types of Flower Shop Dixon Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 4656 Category: Entertainment License: All Rights Reserved Like it (7) Dislike it (1) Added: November 06, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: GreyP (16 month(s) ago) The local flower shop in Raleigh NC that I use has such a great variety of flowers to choose from. Here is my referral http://www.raleighflorist.com Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript The Retail Flower Shop Chapter 21 The Art of Floral Design 2nd Edition Noah Hunter Delmar Publishers: The Retail Flower Shop Chapter 21 The Art of Floral Design 2nd Edition Noah Hunter Delmar PublishersTypes of Flower Shops: Types of Flower Shops Full Service, Professional Specialty Limited Service Flower MerchandisersFull Service: Full Service Florist provides everything customer needs Complete range of flower products, services, flower-related producst and consultingSpecialty Flower Shop: Specialty Flower Shop Specialize in one specific aspect of floristry Examples: silk flower dried flower designs wedding flowers Limited Service Flower Shop: Limited Service Flower Shop Has a narrow range of services and products Designed for impulse buying Provide little service Pre-fabbed mostly Found in grocery stores and larger hospitalsFlower Merchandisers: Flower Merchandisers Sometimes referred to as cash and carry or stem shops Located in high traffic areas Specialize in loose cut flowers sold by the stem or bunch Provides no delivery or design servicesSlide7: Flower MerchandisersLocations: Locations Some consider it the most important factor in the success of a flower shop.There are a wide variety of location sites typical for flower shops: There are a wide variety of location sites typical for flower shopsFree Standing Flower Shop: Free Standing Flower Shop A shop in a single unit buildingFree Standing: Free StandingStrip Center Flower Shop: Strip Center Flower Shop Combines several businesses that adjoin one another and make up a small shopping complex. Example: new florist here in Fouke Strip-Center: Strip-CenterShopping Mall: Shopping Mall Hardest location to make a profit High rent Business Complex: Business Complex Immediate customer base Often are full service operation catering to the business needs of the other businesses in the complex Also combines mass merchandising for convenience of employees in the complexDowntown Location: Downtown Location Usually are older, established businesses with loyal customer base Often focus on high-style design and motel business Market to other types of businesses Floral Department: Floral Department Located in supermarkets Usually mass merchandisers May offer limited services Examples: Alberton’s, WalmartShop Layout A shop usually has these areas:: Shop Layout A shop usually has these areas: Area for displays and sales Work area for receiving and designing flowers Office area Area for processing orders Loadout areaShowroom Layout: Showroom LayoutWork Area: Work AreaOrder Area: Order AreaVisual Merchandising: Visual Merchandising Attracting customers to the shop and creating interest in the flowers and merchandise Involves: lighting, settings, color Uses visual communication to say “BUY ME!”Visual Merchandising, cont.: Visual Merchandising, cont. An effective visual display will achieve four goals. Attract Attention Create Interest Turn interest into desire Generate salesMethods of Visual Merchandising: Methods of Visual Merchandising Vignette – grouping similar types of merchandise together for maximum visual appeal Examples: Halloween/Fall Valentine’s Day Christmas SeasonVignette: VignetteMethods of Visual Merchandising: Methods of Visual Merchandising Window Display – intended to attract attention to the shopWindow Display: Window DisplayMethods of Visual Merchandising: Methods of Visual Merchandising In-Store Display Product presentation should lead the customer through the store. Example: Have cooler with live arrangements at the back of the shop.In Store Displays: In Store DisplaysEach flower shop has six distinct roles and responsibilities: Each flower shop has six distinct roles and responsibilities Owner Manager Sales Design Delivery AccountingOther Considerations: Other ConsiderationsMarketing - everything a flower shop does to find customers, serve them, maintain their loyalty, and convince the to buy more often: Marketing - everything a flower shop does to find customers, serve them, maintain their loyalty, and convince the to buy more oftenComputer Software accounting payroll inventory: Computer Software accounting payroll inventoryAdvertising -paid media always directed to selling - may be radio, TV, newspapers, direct mail - new way – web pages: Advertising -paid media always directed to selling - may be radio, TV, newspapers, direct mail - new way – web pagesPromotion - process of advancing the awareness of the flower shop - Open house -Providing flowers for door prizes: Promotion - process of advancing the awareness of the flower shop - Open house -Providing flowers for door prizes You do not have the permission to view this presentation. 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Types of Flower Shop Dixon Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 4656 Category: Entertainment License: All Rights Reserved Like it (7) Dislike it (1) Added: November 06, 2007 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: GreyP (16 month(s) ago) The local flower shop in Raleigh NC that I use has such a great variety of flowers to choose from. Here is my referral http://www.raleighflorist.com Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript The Retail Flower Shop Chapter 21 The Art of Floral Design 2nd Edition Noah Hunter Delmar Publishers: The Retail Flower Shop Chapter 21 The Art of Floral Design 2nd Edition Noah Hunter Delmar PublishersTypes of Flower Shops: Types of Flower Shops Full Service, Professional Specialty Limited Service Flower MerchandisersFull Service: Full Service Florist provides everything customer needs Complete range of flower products, services, flower-related producst and consultingSpecialty Flower Shop: Specialty Flower Shop Specialize in one specific aspect of floristry Examples: silk flower dried flower designs wedding flowers Limited Service Flower Shop: Limited Service Flower Shop Has a narrow range of services and products Designed for impulse buying Provide little service Pre-fabbed mostly Found in grocery stores and larger hospitalsFlower Merchandisers: Flower Merchandisers Sometimes referred to as cash and carry or stem shops Located in high traffic areas Specialize in loose cut flowers sold by the stem or bunch Provides no delivery or design servicesSlide7: Flower MerchandisersLocations: Locations Some consider it the most important factor in the success of a flower shop.There are a wide variety of location sites typical for flower shops: There are a wide variety of location sites typical for flower shopsFree Standing Flower Shop: Free Standing Flower Shop A shop in a single unit buildingFree Standing: Free StandingStrip Center Flower Shop: Strip Center Flower Shop Combines several businesses that adjoin one another and make up a small shopping complex. Example: new florist here in Fouke Strip-Center: Strip-CenterShopping Mall: Shopping Mall Hardest location to make a profit High rent Business Complex: Business Complex Immediate customer base Often are full service operation catering to the business needs of the other businesses in the complex Also combines mass merchandising for convenience of employees in the complexDowntown Location: Downtown Location Usually are older, established businesses with loyal customer base Often focus on high-style design and motel business Market to other types of businesses Floral Department: Floral Department Located in supermarkets Usually mass merchandisers May offer limited services Examples: Alberton’s, WalmartShop Layout A shop usually has these areas:: Shop Layout A shop usually has these areas: Area for displays and sales Work area for receiving and designing flowers Office area Area for processing orders Loadout areaShowroom Layout: Showroom LayoutWork Area: Work AreaOrder Area: Order AreaVisual Merchandising: Visual Merchandising Attracting customers to the shop and creating interest in the flowers and merchandise Involves: lighting, settings, color Uses visual communication to say “BUY ME!”Visual Merchandising, cont.: Visual Merchandising, cont. An effective visual display will achieve four goals. Attract Attention Create Interest Turn interest into desire Generate salesMethods of Visual Merchandising: Methods of Visual Merchandising Vignette – grouping similar types of merchandise together for maximum visual appeal Examples: Halloween/Fall Valentine’s Day Christmas SeasonVignette: VignetteMethods of Visual Merchandising: Methods of Visual Merchandising Window Display – intended to attract attention to the shopWindow Display: Window DisplayMethods of Visual Merchandising: Methods of Visual Merchandising In-Store Display Product presentation should lead the customer through the store. Example: Have cooler with live arrangements at the back of the shop.In Store Displays: In Store DisplaysEach flower shop has six distinct roles and responsibilities: Each flower shop has six distinct roles and responsibilities Owner Manager Sales Design Delivery AccountingOther Considerations: Other ConsiderationsMarketing - everything a flower shop does to find customers, serve them, maintain their loyalty, and convince the to buy more often: Marketing - everything a flower shop does to find customers, serve them, maintain their loyalty, and convince the to buy more oftenComputer Software accounting payroll inventory: Computer Software accounting payroll inventoryAdvertising -paid media always directed to selling - may be radio, TV, newspapers, direct mail - new way – web pages: Advertising -paid media always directed to selling - may be radio, TV, newspapers, direct mail - new way – web pagesPromotion - process of advancing the awareness of the flower shop - Open house -Providing flowers for door prizes: Promotion - process of advancing the awareness of the flower shop - Open house -Providing flowers for door prizes