slide 1: T Y P E S O F S E O TYPES OF SEO
SEARCH ENGINE
OPTIMIZATION
B l a c k H a t S E O i s a n a g g r e s s i v e v o l a t i l e a n d G o o g l e - d i s c o u r a g e d m e t h o d o f a p p r o a c h i n g t h e S E O r a n k i n g p r o c e s s . S p e c i f i c t a c t i c s a r e a i m e d p r i m a r i l y a t q u i c k – o f t e n n o n - s t a b l e – r a n k i n g r e s u l t s . BLACK HAT
N E G A T I V E S E O W H I T E H A T G R E Y H A T B L A C K
H A T
WHITE HAT
NEGATIVE SEO
GREY HAT
N e g a t i v e S E O r e f e r s t o t h e p r a c t i c e o f u s i n g b l a c k h a t a n d u n e t h i c a l t e c h n i q u e s t o s a b o t a g e a c o m p e t i t o r ’ s r a n k i n g s i n s e a r c h e n g i n e s White hat SEO refers to the usage of
optimization and the strategies techniques
that focus on growing organically and
completely follows search engine rules and
policies.
Grey hat SEO is the combination of both the
white and black hat SEO which is also a type
of illegal practice to rank your website or a
web page in SERP.
A l l t h e a b o v e t y p e s o f S E O a r e a i m e d t o r a n k y o u r w e b s i t e w e l l a t s e a r c h e n g i n e r e s u l t p a g e s . H o p e f u l l y n o w y o u k n o w t h e / d i f f e r e n c e b e t w e e n W h i t e H a t B l a c k H a t N e g a t i v e G r e y H a t S E O t y p e s a n d w e l l a w a r e t h a t w h a t t y p e o f S E O t y p e y o u n e e d t o f o l l o w t o i m p r o v e y o u r s i t e ’ s s e a r c h r a n k i n g . T o k n o w m o r e a b o u t t h i s v i s i t : d i g i t o f y . c o m