slide 1: India’s 1
st
Practical Digital Marketing Training Institute
slide 2: Search Engine Optimization
The Beginners Guide to
slide 3: What is Search Engine Optimization
Search Engine Optimization - is the procedure of growing your
internet sites visibility and likeliness to be observed in search
engines like Google and yahoo. This is important because it allows
search engines like Google better come to be aware of what your
internet site is prepared and lets in it to expose your content to
the right people.
slide 4: Search Engines
Search engines have major features: crawling and building an
index and providing search customers with a ranked listing of the
web sites theyve determined are the most applicable.
slide 5: Keyword Research
Keywords are the search terms or terms that people kind into Google
and other search engines like Google to find what theyre searching
out.
1. Picking the right keywords
People tend to get greedy during the keyword studies level -- they
try to goal a gaggle of key phrases but come to be being relevant
to none.
2. Google Keyword Planner
Googles Keyword Planner is a free tool that you can you use to
get a few perception on search key phrases.
slide 6: Optimizing Your Website
Once you have selected your key phrases it is time to permit
Google understand that your website is applicable to those key
phrases.
1. Choosing a Domain
A area is largely an internet deal with. Its what human beings
type into their browsers address bar to visit a website.
For instance google.com is the area for Google.
slide 7: 2. Page URLs
A URL is the web address for an internet web page.
For example https://www.google.com/analytics/
3. Title Tags
The title tag is what search engines like Google and yahoo use
because the headline to your internet web page inside the seek
outcomes web page. It tells search engines what your web page is
ready and it is also the first issue humans will take a look at
whilst finding out which search result to click on.
slide 8: 4. Meta Description
The meta description is short precis of what your web page is set.
Unless Google finds extra applicable textual content to your page
Google will display your meta description proper under the headline
the identify tag on its seek consequences page
5. Headings and Content
Content has always been the point
of interest of search engine marketing.
Most search engine optimization strategies contain supporting
engines like Google categorize your content and making your
content greater relevant.
slide 9: 6. Images
While textual content is easy for engines like Google to crawl and
method pictures are not. Search engines dont have any way to
determine what each photographs is depicting and rely closely on how
the photograph is coded onto the website for this facts. This opens up a
unique opportunity to guide search engines like Google and yahoo on
the way to categorize your content material.
7. Mobile Version
As the range of searches from cell devices grow Google is placing
increasingly more emphasis on cell-pleasant web sites. This manner that
once a person does a mobile seek Googles search outcomes will rank
web sites which can be cell-pleasant higher than those that arent.
slide 10: Additional SEO Strategies
1. Link Building
Links are a very essential rating component for search engine
optimization. There are true links and bad hyperlinks.
The number of hyperlinks in your web page is a sturdy indication of
the fee and first-class of your content material. Good links are the
ones which are relevant and make experience.
slide 11: 2. Blogging
Blogging is also a notable way to keep your customers informed
about what they want to recognize.
3. Google My Business
Google My Business is a free service that you could use to build
your on line presence on. It allows agencies get observed on
effortlessly on Google Search Google Maps and Google+. Its a
very powerful marketing device.
slide 12: www.digitaltrainee.com
Address : Digital Trainee - 2nd Floor 7/3 Manohar
Apartment Behind Lagu Bandhu Jewellers Near
Nisarg Hotel Nalstop Karve road Erandawane Pune -
411004
Phone :020-65334545/8983765316
Email : Infodigitaltrainee.com