Digital SEO Company | Digital Marketing Agency India

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Digital is one of the best Digital Marketing company in India and provide SEO, PPC, EMail Marketing, Web Design and Development at affordable prices. To know more visit us http://www.digitalseocompany.in

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Presentation Transcript

Why is Search Engine Marketing important?:

Why is Search Engine Marketing important? 85% of all traffic on the internet is referred to by search engines 90% of all users don’t look past the first 30 results (most only view top 10) Search engine traffic is low and websites aren’t indexed because they are generally poorly optimized Cost-effective advertising Clear and measurable ROI Operates under this assumption: More (relevant) traffic + Good Conversions Rate = More Sales/Leads

Steps to developing a good SEO strategy::

Steps to developing a good SEO strategy: Research desirable keywords and search phrases ( WordTracker , Overture , Google AdWords ) Identify search phrases to target (should be relevant to business/market, obtainable and profitable) “Clean” and optimize a website’s HTML code for appropriate keyword density, title tag optimization, internal linking structure, headings and subheadings, etc. Help in writing copy to appeal to both search engines and actual website visitors Study competitors (competing websites) and search engines Implement a quality link building campaign Add Quality content Constant monitoring of rankings for targeted search terms

Ranking Factors:

Ranking Factors On-Page Factors (Code & Content) Title tags <title> #3 Header tags <h1> #5 ALT image tags #4 Content, Content, Content (Body text) <body> #1 Hyperlink text #6 Keyword frequency & density #2 Off-Page Factors Link Popularity (“votes” for your site) – adds credibility #2 Anchor text #1

Basic Tips & Optimization Techniques:

Basic Tips & Optimization Techniques Research keywords related to your business Identify competitors, utilize benchmarking techniques and identify level of competition Utilize descriptive title tags for each page Ensure that your text is HTML-text and not image text Use text links when ever possible Use appropriate keywords in your content and internal hyperlinks (don’t overdo!) Obtain inbound links from related websites Monitor your search engine rankings and more importantly your website traffic statistics and sales/leads produced Educate yourself about search engine marketing

PowerPoint Presentation:

Digital SEO Company is a reputed web marketing company, having a global client base. It's an India based company, which is matching up with international promotion standards. They offer result oriented service to their customers. Have a Look on www.DigitalSEOCompany.in

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