AMUL – THE TASTE OF INDIA : AMUL – THE TASTE OF INDIA TYPE: CooperativeIndustry: DairyFounded: 1946Headquarters: Anand, IndiaKey people: Chairman, Kaira District Cooperative Milk Producers' Union Limited.Products: See complete products listing.Revenue: INR (Indian Rupee) 67.11 billion, $1.33 billion USD (in 2008-09)Employees: 735 employees of Marketing Arm. However, real pool consist of 2.8 million milk producersWebsite: www.amul.com : TYPE: CooperativeIndustry: DairyFounded: 1946Headquarters: Anand, IndiaKey people: Chairman, Kaira District Cooperative Milk Producers' Union Limited.Products: See complete products listing.Revenue: INR (Indian Rupee) 67.11 billion, $1.33 billion USD (in 2008-09)Employees: 735 employees of Marketing Arm. However, real pool consist of 2.8 million milk producersWebsite: www.amul.com COMPANY PROFILE OF AMUL : COMPANY PROFILE OF AMUL AMUL is the Acronyms of “ Anand Milk Union Limited “. The birth of Amul at Anand provided the impetus to the cooperative dairy movement in the country. The Kaira District Cooperative Milk Producers’ Union Limited was registered on December 14, 1946. Mr. Amulkumar is the major owner of Amul Company Limited. AMUL is The part of GCMMF ( Gujarat Co-Operative Milk Marketing Federation Ltd. ) MEANING : MEANING AMUL means "priceless" in Sanskrit. The brand name "Amul," from the Sanskrit "Amoolya," was suggested by a quality control expert in Anand. Amul products have been in use in millions of homes since 1946. Amul Butter, Amul Milk Powder, Amul Ghee, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Amul Milk and Amulya have made Amul a leading food brand in India. (Turnover: Rs. 67.11 billion in 2008-09). Today Amul is a symbol of many things. Of high-quality products sold at reasonable prices. Of the genesis of a vast co-operative network.And of a proven model for dairy development. Achievements of GCMMF : Achievements of GCMMF 2.8 million milk producer member families.
13,759 village societies.
13 District Unions.
8.5 million liters of milk procured per day.
Rs. 150 million disbursed in cash daily.
The Govt. of India has honoured Amul with the “Best of all categories Rajiv Gandhi National Quality Award”.
Largest milk handling capacity in Asia.
Largest Cold Chain Network.
48 Sales offices, 3000 Wholesale Distributors, 5 lakh retail outlets.
Export to 37 countries worth Rs. 150 crores.
Winner of APEDA award for nine consecutive years. LIST OF PRODUCT MARKET : LIST OF PRODUCT MARKET Breadspreads:
Amul Cooking Butter
Amul Processed Cheese Spread
Amul Pizza Cheese
Amul Malai Paneer
Utterly Delicious Pizza
Mithaee Range (Ethnic sweets):
Amul Mithaee Gulabjamuns
Amul Pure Ghee
Sagar Pure Ghee Slide 7: Amul Icecreams:
Royal Treat Range (Butterscotch, Rajbhog, Malai Kulfi)
Nut- O- Mania Range (Kaju Darks, Kesar Pista Royale)
Chocolate & Confectionery:
Amul Milk Chocolate
Amul Fruit 7 Nut Chocolate
Nutramul Malted Milk Food
Amul Kool Flavoured Milk
Amul Kool Cafe
Amul Kool Koko
Amul Kool Millk Shaake
Amul Shakti White Milk COMPETITORS : COMPETITORS SUMUL ( Surat Milk Union Limited ).
Vasudhara. AWARDS : AWARDS GCMMF bags APEDA AWARD for 11th year in a row
Amul Pro-Biotic Ice-cream Gets No. 1 Award At World Dairy Summit
Ramkrishna Bajaj National Quality Award-2003
Amul - The Taste Of India (Gcmmf)Receives International Cio 100 Award For Resourcefulness
Rajiv Gandhi National Quality Award - 1999 AMUL PARLOURS( AMUL PREFERED OUTLETS ) : AMUL PARLOURS( AMUL PREFERED OUTLETS ) Amul has justified its undisputed leadership in foods business by creating 5000 Amul preferred outlets in a record time which exclusively sell wide range of Amul products. This has been possible due to strong brand equity and immense consumer support. We now have now ambitious plans of creating 10,000 Amul parlours by 2012.
Amul Parlours are successfully operating in more than 1400 towns at high streets, residential areas, Railway Stations, Bus Stations, Educational Institutions and a whole lot of Centres of Excellence. Here is a list of the few of the Amul parlours operating across the various parts of the country : Here is a list of the few of the Amul parlours operating across the various parts of the country Indian Institute of Management, Ahmedabad
New Delhi Railway Station PF6/7 & PF10/11
Infosys Technologies in Bangalore, Mysore & Pune
Indian Institute of Management, Kolkata
Savitha Dental College, Chennai
IIT, Guwahati The criteria for selection of APOs would be : The criteria for selection of APOs would be Visibility - How prominent is the location of your shop?
Shop area: 100 - 300 sq. ft.
Good Business potential
Exclusive Amul outlet - no other products are to be sold Brand : Brand The first modern dairy of the Kaira Union was established at Anand (which popularly came to be known as AMUL dairy after its brand name).
The cost of the signages fabrication and installation would be borne by GCMMF Ltd. REFERENCE : REFERENCE BOOKS:
"The Case for India" - Gujarati Version
The Amul India Story : Ruth Herediya
www.amul.com Slide 15: THANK YOU