Digital Marketing in 2016


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Devlon Infotech in India Based SEO Company Providing search engine optimization, Search Engine Marketing, Social Media, PPC Service, App store optimization


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Digital Marketing in 2016:

Digital Marketing in 2016 Mobile devices were still exploding the market in 2015. Google has recently announced mobile devices to surpass desktop devices. Google has also announced “ Mobilegeddon ”, an algorithm, last year in April. As per the algorithm, the sites, now, are supposed to optimize their SEO strategy according to mobiles also . According to Hubspot , Wearable technology is predicted to see an adoption rate of 28% in 2016.


Anyway, mobile devices will continue to be in the forefront and rift apart desktop There has been a rapid rise in online advertising with increasing number of social networking mediums. 35% of global Internet has made a purchase through social media advertisement. For those of you who aren’t familiar with this concept here’s how you start: Decide a platform where your target audience can recognize you the most. Initially, test your post organically and then promote those post that popular. Make us of call-to-action buttons in your ads like to “Click to the website ” in Facebook or Twitter. This way you give the user something to do once rather than just promoting your website.


According to Web Video Marketing Council, 96% of B2B marketers are using video in their content strategy.


Another advantage of Internet of Things in digital marketing is that once it comes into force, all products available on the internet will become a platform of direct relationship/ interaction with the respective customer base. This means that IoT will encourage the idea of digital marketing since all customers will be capable of forming a direct connection with the products that they are using without the intervention from any third-party vendor or merchant. There will also never arise the need for machine- generated bills as well as vouchers as the digital aspects of marketing will take charge over our traditional shopping means.


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