Digital Marketing in 2016

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Devlon Infotech in India Based SEO Company Providing search engine optimization, Search Engine Marketing, Social Media, PPC Service, App store optimization

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Digital Marketing in 2016:

Digital Marketing in 2016 Mobile devices were still exploding the market in 2015. Google has recently announced mobile devices to surpass desktop devices. Google has also announced “ Mobilegeddon ”, an algorithm, last year in April. As per the algorithm, the sites, now, are supposed to optimize their SEO strategy according to mobiles also . According to Hubspot , Wearable technology is predicted to see an adoption rate of 28% in 2016.

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Anyway, mobile devices will continue to be in the forefront and rift apart desktop There has been a rapid rise in online advertising with increasing number of social networking mediums. 35% of global Internet has made a purchase through social media advertisement. For those of you who aren’t familiar with this concept here’s how you start: Decide a platform where your target audience can recognize you the most. Initially, test your post organically and then promote those post that popular. Make us of call-to-action buttons in your ads like to “Click to the website ” in Facebook or Twitter. This way you give the user something to do once rather than just promoting your website.

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According to Web Video Marketing Council, 96% of B2B marketers are using video in their content strategy.

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Another advantage of Internet of Things in digital marketing is that once it comes into force, all products available on the internet will become a platform of direct relationship/ interaction with the respective customer base. This means that IoT will encourage the idea of digital marketing since all customers will be capable of forming a direct connection with the products that they are using without the intervention from any third-party vendor or merchant. There will also never arise the need for machine- generated bills as well as vouchers as the digital aspects of marketing will take charge over our traditional shopping means.

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