logging in or signing up PRPD Classical Music Desiderio Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 87 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: January 15, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide1: PRELIMINARY RESULTS September 27, 2007Slide3: Classical Core Values Primacy of the music Core values the same – all classical or mixed format PRPD/AMPPR Classical CV Applications project Midday listening Last public music test in mid-80’s (Denver Project) Looked at all kinds of music Focused on NPR listener Slide5: What music is most appealing (sounds)? Probe the “outer limits” Build midday listening Test CV conclusionsSlide9: AGE 25-44 = 18% 45-59 = 40% 60-70 = 41%Slide15: “While all three Core Values categories are engaged in classical music presentation, ♫Qualities of the Heart and Spirit♫ are the pre-eminent core values of the classical music listening experience.”Slide26: Slide30: Morning (5am – 9am) Midday (9am – 4pm) Evening (4pm – Midnight) ___________________________________________________________________________________ Music characteristics: Challenging Familiar Relaxing Stimulating Slide32: Most important middays Least important evenings Slide33: Most important evenings Important in all dayparts New conventional wisdom = Evenings should feature relaxing music Slide34: ♫ Slide39: Note: Average rating rarely below 4 or above 8 7 or higher = very positively rated sounds Slide51: HIGH MODERATE LOW NEGATIVESlide52: ♫ Opening of Puccini, “Vissi d’arte” Serious = Moderate Casual = Negative Overall score = Low ♫ Several minutes in to Puccini“Nessun dorma” Serious = High Casual = Low Overall score = Moderate HIGH MODERATE LOW NEGATIVESlide57: PowerPoint on PRPD Website Continued analysis of data Updates on website and PRPD blog Application Phase Stations adjust midday music - January 1 2008 AMPPR & PRPD conferences Final Report - Spring 2009 Staff available to present to stations, organizations Slide59: PRELIMINARY RESULTS September 27, 2007 You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
PRPD Classical Music Desiderio Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 87 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: January 15, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... Premium member Presentation Transcript Slide1: PRELIMINARY RESULTS September 27, 2007Slide3: Classical Core Values Primacy of the music Core values the same – all classical or mixed format PRPD/AMPPR Classical CV Applications project Midday listening Last public music test in mid-80’s (Denver Project) Looked at all kinds of music Focused on NPR listener Slide5: What music is most appealing (sounds)? Probe the “outer limits” Build midday listening Test CV conclusionsSlide9: AGE 25-44 = 18% 45-59 = 40% 60-70 = 41%Slide15: “While all three Core Values categories are engaged in classical music presentation, ♫Qualities of the Heart and Spirit♫ are the pre-eminent core values of the classical music listening experience.”Slide26: Slide30: Morning (5am – 9am) Midday (9am – 4pm) Evening (4pm – Midnight) ___________________________________________________________________________________ Music characteristics: Challenging Familiar Relaxing Stimulating Slide32: Most important middays Least important evenings Slide33: Most important evenings Important in all dayparts New conventional wisdom = Evenings should feature relaxing music Slide34: ♫ Slide39: Note: Average rating rarely below 4 or above 8 7 or higher = very positively rated sounds Slide51: HIGH MODERATE LOW NEGATIVESlide52: ♫ Opening of Puccini, “Vissi d’arte” Serious = Moderate Casual = Negative Overall score = Low ♫ Several minutes in to Puccini“Nessun dorma” Serious = High Casual = Low Overall score = Moderate HIGH MODERATE LOW NEGATIVESlide57: PowerPoint on PRPD Website Continued analysis of data Updates on website and PRPD blog Application Phase Stations adjust midday music - January 1 2008 AMPPR & PRPD conferences Final Report - Spring 2009 Staff available to present to stations, organizations Slide59: PRELIMINARY RESULTS September 27, 2007