logging in or signing up the secret to author blog success DeniseWakeman Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 35 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: January 24, 2011 This Presentation is Public Favorites: 0 Presentation Description In the online world, your blog is your home base. This essential Web real estate is where you go deep with your readers and customers to build trust and credibility, as well as create your point of distinction in the marketplace. When you have a plan for your book blog that supports your objectives, you will make time and you will see the results in more traffic, more readers, more comments, more subscribers and more sales. More tips: http://masterbusinessblogging.com Comments Posting comment... Premium member Presentation Transcript The Secret to Author Blog SuccessHow to Dominate Your Niche with a Book Blog : The Secret to Author Blog SuccessHow to Dominate Your Niche with a Book Blog Denise WakemanThe Blog Squad Slide 2: 2 Author Blog Success : Author Blog Success 3 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Why Blog for Your Book? : Why Blog for Your Book? You will: Have greater visibility Get found by your ideal reader Enhance your reputation Establish your brand Build credibility Get more traffic Build your list Sell more books! 4 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Blogging Attracts More Visitors : Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV The Digital Handshake : The Digital Handshake 6 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Blogging More Often Drives Results : Blogging More Often Drives Results Source: State of Inbound Marketing Report - http://bit.ly/aewfHr Your blog is home base for your book : Your blog is home base for your book 8 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Personality Not Included : Personality Not Included 9 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Align, Expand and Succeed : Align, Expand and Succeed 10 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 3 Steps for Creating Great Content : 3 Steps for Creating Great Content Slide 12: “You will never keep people from talking. But you can take actions to influence the content of what they say.” ~ Seth Godin, Marketing Guru 12 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 3 Step Content Formula : 3 Step Content Formula 13 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute It’s all about content : It’s all about content “…your blog is for communicating the essence of your brand.” ~ Gary Vaynerchuk, author of “Crush It!” 14 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Blog = Better SEO : Blog = Better SEO Search Engine Optimization Better Listings On Google More Visibility Means More Opportunity Get found on the Web Keywords Headlines 15 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Use Keywords : Use Keywords Do your research Use tools to build your list of keywords Freekeywords.wordtracker.com Google Analytics Google Keyword Suggestion tool 16 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Blog Post Titles : Blog Post Titles Your Title is Your Headline First impression Shows up in search results & syndication sites 8 out of 10 read headline copy Numbers in headlines bring in more traffic Write your headline last Keep a “swipe file” of sample headlines Questions Statistics Stories 17 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Create a Variety of Posts : Create a Variety of Posts Mix it up with different styles of posts Top 10 How-to Case studies Reader Q&A Opinion Link round-up Poll/survey results and analysis 18 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Types of Post Titles : Types of Post Titles 19 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 6 Ways to Produce Quality Content : 6 Ways to Produce Quality Content 1. Plan Your Posts : 1. Plan Your Posts Make a list of categories for your blog List 5 sub-topics for each category Create a style bank Leave room for spontaneity Time yourself Plug posts into your Editorial Calendar Assign each sub-topic to a date 21 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 2. Keep a Running List of Ideas : 2. Keep a Running List of Ideas ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 22 Everything is fodder Conversations Books Articles Other blog posts Photos Write/Record your ideas Paper Word doc Evernote.com *** 3. Schedule Time : 3. Schedule Time ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 23 Schedule time for your blogging Mark blogging time on your calendar Post 2-3 times per week Read and comment 2 times per week on other blogs 4. Write a Series of Posts : 4. Write a Series of Posts ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 24 Short on time? Take a couple hours to pump out a series of posts Queue posts to publish on future dates Use Editorial Calendar plug-in for Wordpress 5. Invite Guest Bloggers : 5. Invite Guest Bloggers Add the voice of others in your industry Invite people in your community Your team Your vendors Your colleagues Your customers Thought leaders in your industry Post a request on Blogger Linkup – www.BloggerLinkup.com 25 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Guest Post Quick Tip : Guest Post Quick Tip Create submission guidelines Set up a form on your site to collect guest posts Add a navigation link on your blog Form from Twitip.com 26 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 6. Interview Experts : 6. Interview Experts ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 27 Monthly or weekly feature Identify 12-20 experts in your industry What’s in it for them? 5-7 questions Text and Audio Interview on the phone Transcribe Post both audio and written versions Still Alice : Still Alice 28 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Amplify Your Message : Amplify Your Message 29 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Enlist Your Audience : Enlist Your Audience Make it easy to share your content Share buttons Call to Action Retweet Subscribe Comments Make them social too! 30 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Share Your Content : Share Your Content Make your posts viral 31 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Call to Action : Call to Action Retweet Subscribe to list 32 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Crush It! : Crush It! 33 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Socialize Comments : Socialize Comments Avatars help build community Share comments on social sites 34 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 10 Bonus Tips : 10 Bonus Tips 10 Bonus Marketing Tips : 10 Bonus Marketing Tips 1. Use your book title as domain name for blog www.yourbooktitle.com 2. Use a custom header/banner 36 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 10 Bonus Marketing Tips : 10 Bonus Marketing Tips 3. Collect email addresses with subscription form 4. Submit your blog to directories 37 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 10 Bonus Marketing Tips : 10 Bonus Marketing Tips 5. Participate in the blogosphere 6. Podcast your book – publish in multiple formats 38 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 10 Bonus Marketing Tips : 10 Bonus Marketing Tips 7. Set up a Facebook Page for your book for more fan engagement 8. Have a virtual blog tour – Google “virtual book tour” 39 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 10 Bonus Marketing Tips : 10 Bonus Marketing Tips 9. Run a contest 10. Use video to promote your book 40 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Gift for You – 50% Discount : Gift for You – 50% Discount How to Drive Quality Traffic to Your Blog MP3 + Report +Bonuses! QualityBlogTraffic.com CODE: REAL50 7 Tactics to Drive More Readers to Your Blog Bonus Chapter – 19 More Traffic Tips Bonus Interview – How to Create a 30 Day Blog Challenge 41 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Denise Wakeman, The Blog Squad : Denise Wakeman, The Blog Squad Let’s Connect! DeniseWakeman.info Facebook.com/BlogSquad Twitter.com/DeniseWakeman Free Videos! – How to Get The Best Out of Your Blog: www.MasterBusinessBlogging.com 42 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
the secret to author blog success DeniseWakeman Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 35 Category: Business & Fin.. License: All Rights Reserved Like it (0) Dislike it (0) Added: January 24, 2011 This Presentation is Public Favorites: 0 Presentation Description In the online world, your blog is your home base. This essential Web real estate is where you go deep with your readers and customers to build trust and credibility, as well as create your point of distinction in the marketplace. When you have a plan for your book blog that supports your objectives, you will make time and you will see the results in more traffic, more readers, more comments, more subscribers and more sales. More tips: http://masterbusinessblogging.com Comments Posting comment... Premium member Presentation Transcript The Secret to Author Blog SuccessHow to Dominate Your Niche with a Book Blog : The Secret to Author Blog SuccessHow to Dominate Your Niche with a Book Blog Denise WakemanThe Blog Squad Slide 2: 2 Author Blog Success : Author Blog Success 3 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Why Blog for Your Book? : Why Blog for Your Book? You will: Have greater visibility Get found by your ideal reader Enhance your reputation Establish your brand Build credibility Get more traffic Build your list Sell more books! 4 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Blogging Attracts More Visitors : Blogging Attracts More Visitors Source: Data from over 1,500 small businesses - http://bit.ly/XDkQV The Digital Handshake : The Digital Handshake 6 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Blogging More Often Drives Results : Blogging More Often Drives Results Source: State of Inbound Marketing Report - http://bit.ly/aewfHr Your blog is home base for your book : Your blog is home base for your book 8 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Personality Not Included : Personality Not Included 9 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Align, Expand and Succeed : Align, Expand and Succeed 10 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 3 Steps for Creating Great Content : 3 Steps for Creating Great Content Slide 12: “You will never keep people from talking. But you can take actions to influence the content of what they say.” ~ Seth Godin, Marketing Guru 12 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 3 Step Content Formula : 3 Step Content Formula 13 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute It’s all about content : It’s all about content “…your blog is for communicating the essence of your brand.” ~ Gary Vaynerchuk, author of “Crush It!” 14 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Blog = Better SEO : Blog = Better SEO Search Engine Optimization Better Listings On Google More Visibility Means More Opportunity Get found on the Web Keywords Headlines 15 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Use Keywords : Use Keywords Do your research Use tools to build your list of keywords Freekeywords.wordtracker.com Google Analytics Google Keyword Suggestion tool 16 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Blog Post Titles : Blog Post Titles Your Title is Your Headline First impression Shows up in search results & syndication sites 8 out of 10 read headline copy Numbers in headlines bring in more traffic Write your headline last Keep a “swipe file” of sample headlines Questions Statistics Stories 17 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Create a Variety of Posts : Create a Variety of Posts Mix it up with different styles of posts Top 10 How-to Case studies Reader Q&A Opinion Link round-up Poll/survey results and analysis 18 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Types of Post Titles : Types of Post Titles 19 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 6 Ways to Produce Quality Content : 6 Ways to Produce Quality Content 1. Plan Your Posts : 1. Plan Your Posts Make a list of categories for your blog List 5 sub-topics for each category Create a style bank Leave room for spontaneity Time yourself Plug posts into your Editorial Calendar Assign each sub-topic to a date 21 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 2. Keep a Running List of Ideas : 2. Keep a Running List of Ideas ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 22 Everything is fodder Conversations Books Articles Other blog posts Photos Write/Record your ideas Paper Word doc Evernote.com *** 3. Schedule Time : 3. Schedule Time ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 23 Schedule time for your blogging Mark blogging time on your calendar Post 2-3 times per week Read and comment 2 times per week on other blogs 4. Write a Series of Posts : 4. Write a Series of Posts ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 24 Short on time? Take a couple hours to pump out a series of posts Queue posts to publish on future dates Use Editorial Calendar plug-in for Wordpress 5. Invite Guest Bloggers : 5. Invite Guest Bloggers Add the voice of others in your industry Invite people in your community Your team Your vendors Your colleagues Your customers Thought leaders in your industry Post a request on Blogger Linkup – www.BloggerLinkup.com 25 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Guest Post Quick Tip : Guest Post Quick Tip Create submission guidelines Set up a form on your site to collect guest posts Add a navigation link on your blog Form from Twitip.com 26 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 6. Interview Experts : 6. Interview Experts ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 27 Monthly or weekly feature Identify 12-20 experts in your industry What’s in it for them? 5-7 questions Text and Audio Interview on the phone Transcribe Post both audio and written versions Still Alice : Still Alice 28 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Amplify Your Message : Amplify Your Message 29 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Enlist Your Audience : Enlist Your Audience Make it easy to share your content Share buttons Call to Action Retweet Subscribe Comments Make them social too! 30 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Share Your Content : Share Your Content Make your posts viral 31 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Call to Action : Call to Action Retweet Subscribe to list 32 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Crush It! : Crush It! 33 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Socialize Comments : Socialize Comments Avatars help build community Share comments on social sites 34 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 10 Bonus Tips : 10 Bonus Tips 10 Bonus Marketing Tips : 10 Bonus Marketing Tips 1. Use your book title as domain name for blog www.yourbooktitle.com 2. Use a custom header/banner 36 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 10 Bonus Marketing Tips : 10 Bonus Marketing Tips 3. Collect email addresses with subscription form 4. Submit your blog to directories 37 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 10 Bonus Marketing Tips : 10 Bonus Marketing Tips 5. Participate in the blogosphere 6. Podcast your book – publish in multiple formats 38 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 10 Bonus Marketing Tips : 10 Bonus Marketing Tips 7. Set up a Facebook Page for your book for more fan engagement 8. Have a virtual blog tour – Google “virtual book tour” 39 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute 10 Bonus Marketing Tips : 10 Bonus Marketing Tips 9. Run a contest 10. Use video to promote your book 40 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Gift for You – 50% Discount : Gift for You – 50% Discount How to Drive Quality Traffic to Your Blog MP3 + Report +Bonuses! QualityBlogTraffic.com CODE: REAL50 7 Tactics to Drive More Readers to Your Blog Bonus Chapter – 19 More Traffic Tips Bonus Interview – How to Create a 30 Day Blog Challenge 41 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute Denise Wakeman, The Blog Squad : Denise Wakeman, The Blog Squad Let’s Connect! DeniseWakeman.info Facebook.com/BlogSquad Twitter.com/DeniseWakeman Free Videos! – How to Get The Best Out of Your Blog: www.MasterBusinessBlogging.com 42 ©2011 Denise Wakeman, The Blog Squad LLC • Do NOT distribute