Bloggers - How to Package, Promote and Profit from Your Expertise

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Presentation Description

http://denisewakeman.com/bwe - Hey Bloggers! How to Package, Promote and Profit from Your Expertise - presentation at BlogWorld and New Media Expo 2011 in Los Angeles. Co-presented with Rich Brooks of flyte new media. Links to all resources mentioned in presentation are located at http://denisewakeman.com/bwe

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Presentation Transcript

Hey Bloggers! How to Package, Promote & Profit from Your Expertise: 

Hey Bloggers! How to Package, Promote & Profit from Your Expertise Rich Brooks & Denise Wakeman

Calling Non-Internet Marketers: 

Calling Non-Internet Marketers

What you’ll learn…: 

What you’ll learn… How & Why to Monetize Your Expertise What Types of Products You Can Create How to Promote & Sell Your Products

About Denise Wakeman: 

About Denise Wakeman Marketing on the Web since 1996 Blogging since 2004 Built 3 successful 6-figure businesses Author of blogging & online marketing programs Co-author – Success Secrets of Social Media Superstars Mentor/Speaker/Trainer

About Rich Brooks: 

About Rich Brooks President of flyte, web marketing firm Teaches web marketing at USM Co-Founder of Social Media FTW Zombie hunter

Make Money From Your Expertise: 

Make Money From Your Expertise Create multiple streams of income Dominate your niche Serve more people Build your list Help do-it-yourselfers

PowerPoint Presentation: 

ChrisBrogan.com

Ideas from: Suggested Search: 

Ideas from: Suggested Search

Ideas from: Email: 

Ideas from: Email

Ideas from: Posts & Comments: 

Ideas from: Posts & Comments

Ideas from: Analytics: 

Ideas from : Analytics

Ideas from: Outside: 

Ideas from: Outside

PowerPoint Presentation: 

Product Creation

PowerPoint Presentation: 

"Products are Powerful For More than Just the Money They Earn” “Not only is it an income stream – but it’s something that has a real impact upon both your readers and your standing in your niche/industry " ~ Darren Rowse, Problogger.net

Do Your Homework!: 

Do Your Homework! What is your ideal customer’s biggest problem? How to deliver solutions? Resources? Outsourcing?

ASK: 

ASK

Product Checklist: 

Product Checklist Goal Problem/Solution Format Content Title Production Price

What do you want to create?: 

What do you want to create?

From Blog to Book(s): 

From Blog to Book(s)

Kindle: 

Kindle

Audio Product: 

Audio Product

Seminars & Webinars: 

Seminars & Webinars

PowerPoint Presentation: 

Promotion

Keyword Analysis: 

Keyword Analysis

Make a Plan: 

Make a Plan

Build Anticipation: 

Build Anticipation

Email Your List: 

Email Your List

PowerPoint Presentation: 

Profit

Selling Your Product: 

Selling Your Product

Sales Page: 

Sales Page

PayPal / e-Junkie: 

PayPal / e -Junkie

Clickbank: 

Clickbank

Shopping Carts : 

Shopping Carts

Resources & Links: 

Resources & Links DeniseWakeman.com/ bwe

Next Steps…: 

Next Steps… Choose your topic Choose a format & ecom platform Produce Drive traffic to your sales page

Questions Welcome: 

Questions Welcome @ DeniseWakeman Facebook.com/ BlogSquad DeniseWakeman.com/ gplus @ TheRichBrooks Facebook.com/ flytenewmedia Flyteblog.com