GtoddNDS

Interactive TV Over DSL: 

Interactive TV Over DSL

Interactive TV Over DSL: 

Agenda Who are NDS? What’s NDS’ Value Proposition? The Broadband Multi Service Mix ADSL - Current Market Activity Overview Who are we talking to? Q&A Interactive TV Over DSL

Broadband Initiative : 

Broadband Initiative

ADSL - TV Down The Telephone Line: 

ADSL - TV Down The Telephone Line Asymmetric Digital Subscriber Lines = In & Out In x125 times faster than ISDN (up to 8Mbits) Out x10 times faster than ISDN (up to 640Kbits) x4 Multi Service Mix Uses IP - not the Internet! Answers - ‘The Last Mile’ link

Broadband Multi Service Mix: 

Broadband Multi Service Mix

Set Top Box Hub: 

Set Top Box Hub Home Broadband Link Xtv Local Storage

Extended Broadband Multi Service Mix: 

Extended Broadband Multi Service Mix

Slide8: 

Convergence Model

Slide9: 

Example ADSL Rollouts USA ã DSL Forum, unauthorized use prohibited ã Market Report Paris Summit, February 2000 North America - USA North America - USA Company Company Initiation of Service Initiation of Service

ADSL and other access technologies - USA: 

ADSL and other access technologies - USA Source: Morgan Stanley Other ADSL Cable Modem Dial Up

Example ADSL Rollout Europe : 

Example ADSL Rollout Europe British Telecom BT - 400 exchanges - 6 million homes March ‘00 -Looking for Service Providers (wholesale pricing) $750,000 per exchange - 50% of exchanges cover 80% of population Subscriber equipment cost $180 ($67 2005) - Installation cost $270 ($26 2002) Plan to migrate to VDSL Kingston Telecom, UK ADSL Q4 1999 - Internet Access, Streaming TV (B Sky B etc), VOD (“Yes” Television) Prices $20 to $56 per month for TV services Deutsche Telekom Two broadband DSL packages offered under the names T-InterConnect dsl $ 170 / mo T-ATM dsl $ 240 / mo France Telecom Large Scale Trials in Five areas: Bourges, le Mans, Nice, Noisy-le-Grands & Rennes. Telefonica Three DSL packages offered under the name “TeleLine ADSL” TeleCom Italia 25 Cities at end '99 ADSL offerings in the range $320 to $800 per month

ADSL and other access technologies - UK: 

ADSL and other access technologies - UK Published: Inside Digital TV May 2 2000 FTA DTT Falters in the UK Source: TBS

On-Demand Services - Forecasts: 

On-Demand Services - Forecasts Source: The Guardian Newspaper http://www.guardianunlimited.co.uk/Archive/Article/0,4273,4070627,00.html “According to UK-based Kagan World Media, by 2006 42% of the UK, or around 11m homes, will be able to subscribe to on-demand television services compared with just 3% now. Beyond the UK, there will be 410m digital cable and satellite homes worldwide by 2010, representing 37% of the world's television households, according to research company Baskerville Communications. Together, these homes are expected to generate $21bn in pay-per-view film revenues.”

Slide14: 

Drivers Behind ADSL Deployment #1 Bandwidth Growth Faster WWW Access Infrastructure Uses Existing Networks Video On Demand Now A Reality Interactive Multimedia Inbuilt Return Path Reversing Churn From Cable back to Telcos

Slide15: 

Drivers Behind ADSL Deployment #2 Bandwidth Growth Huge Increase In Traffic Infrastructure More Routing Equipment Video On Demand Big Media Servers Interactive Multimedia T-Commerce beyond E-Commerce Reversing Churn Underlines Convergence

Service Overview: 

Service Overview

Nationwide Distribution: 

Nationwide Distribution

Synamedia - Application in xDSL: 

Synamedia - Application in xDSL

Digital Broadcasting Changes Everything: 

Digital Broadcasting Changes Everything Television Wider choice and convenience More engaging and exciting programs The most popular services and merchandise from the Internet at the click of a button Internet Broadband infrastructure will enable rich multimedia and live events with quality production values Best of world-wide television available anywhere CONVERGENCE

The NDS Synamedia Sandwich: 

The NDS Synamedia Sandwich

Slide21: 

Who’s Interested?

Slide22: 

NDS UK Ltd One London Road Staines Middlesex TW18 4EX UK Main: 00 44 208 476 8000 Direct: 00 44 208 476 8209 Mobile: 00 44 788 191 8209 Fax: 00 44 208 476 8100 Email: gtodd@ndsuk.com http://www.nds.com Contact me Geof Todd