You Too Can Use Web 2.0 :You Too Can Use Web 2.0 The wonderful wizard of 2.0 We’re off to see the wizard…


: Don’t Worry. It’s not this scary… Or this perfect…


Where the StoryTakes Us :Where the StoryTakes Us The Tornado (convergence of catalytic factors) The Cast of Characters (influencers, you!) The Journey (where are we going?) The Wizard (the ‘magic’ – what’s behind the curtain?) No Place Like Home (figure out what really matters)


What’s Over The Rainbow?(or why go?) :What’s Over The Rainbow?(or why go?) There’s Something Good Over There! No Fear New Dialogue Effective (Affordable) Tools Ability to Try


The Tornado…Web 2.0: perceived second generation of web-based communities and hosted services — such as social networking sites, wikis, etc. — which facilitate collaboration and sharing between users. (wikipedia.com) :Wide use of internet, common platform Increased amount of information generated Increased demand for ease of use Increased demand for “connectedness” Need to “level the playing field” Need to contribute The Tornado…Web 2.0: perceived second generation of web-based communities and hosted services — such as social networking sites, wikis, etc. — which facilitate collaboration and sharing between users. (wikipedia.com) Why Web 2.0?


Slide 7:The Average NY Times contains more information than a person was likely to come across in a lifetime in the 18th Century.


Slide 8:It’s been up to you all along… The Cast of Characters


Slide 9:One out of Eight Couples Married in 2006 Met Online. MySpace is the 11th Largest Country in the World. The Number of Text Messages Sent each day exceed the Total Population of Earth. 2.7 Billion Google Searches Per Month.


The Yellow Brick RoadWhy use Web 2.0? :The Yellow Brick RoadWhy use Web 2.0?


Slide 11:Position Yourself – Inform & Educate The Source for Information The Source for Conversation The Source for Feedback The “first stop” on the internet


Slide 12:Email Marketing Online Auctions Virtual Gift Catalog Online Merchandising Fundraising Events Widgets Membership & Online Renewal Pay Per Click Pledges


Slide 13:Connect & Communicate


Marketing & Branding(face it, you have some competition) :Marketing & Branding(face it, you have some competition)


standout :standout


Listen to people who matter :Listen to people who matter


Slide 17:Create Community


Slide 18:Create Communities


Slide 19:Ok, I only have Three People LinkedIn, BUT Behold…the power of Web2.0!


Slide 20:Now I know all these people!


The Old Way :The Old Way Post Event Send mailed invite Send email invite (maybe) Get responses Wonder why no one comes Wonder why we make no money Do it again next year


The Old Way :The Old Way You push Out….then what?


The New Way :The New Way Post an idea for an event idea on your blog – ask for feedback and comments Get responses from several key members, clients, community folks, stakeholders Reshape event to fit Post event on your blog Have new blog post show up in users RSS feed reader Have people register online with comments (that others can read) Have others start posting about your event in their blogs Set up concurrent event in SecondLife Wonder why so many people are showing up Wonder why expenses are so low Post blog about your experience, get kudos online from attendees the next day along with feedback for next year’s event!


The Wizard :The Wizard RSS FeedsBlogs & VlogsSocial BookmarkingOnline CommunitiesWebsite Building ToolsMarketingMapping & ResearchCalendaring


RSS Feeds :RSS Feeds I couldn’t say it better myself


Other “Information Aggregators” :Other “Information Aggregators” Bloglines GoogleAlerts Google Reader Technorati Blogger You Tube Blip.TV Flikcr Blogs & News Social Media


Slide 27:A Quick Word About SecondLife


Blogs & Vlogs :Blogs & Vlogs A publicly accessible journal for an individual or organization (sometimes with video).


Slide 29:BethKanter dotorg Includes Journal (text) Video (vlogs) Screencasts Podcasts Photos Widgets Tag Cloud (and more!)


Social Bookmarking :Social Bookmarking Del.icio.us A Class By Itself


Social Bookmarking :Social Bookmarking Del.icio.us A Class By Itself


Online Communities :Online Communities 1 2 3


Website Building Tools :Website Building Tools


Website Building Tools :Website Building Tools widget forms video links blog photos


(Other) Website Building Tools :(Other) Website Building Tools


Marketing :Marketing


Mapping & Research :Mapping & Research Atlas Free Website Polls


Slide 38:1 2 3 4 5


The “Fly”(ing Monkeys) In The Ointment :The “Fly”(ing Monkeys) In The Ointment Skepticism Lack of Understanding, Time, Resources Board & Staff Backlash Too Much of a Good Thing


Slide 42:A Heart A Brain The Nerve A Home


Slide 43:People who love you (your cause) People who tell you the truth Support Interaction Communication Fun! Hey! Where are all the links?