TechAcrossGens

Views:
 
Category: Entertainment
     
 

Presentation Description

No description available.

Comments

Presentation Transcript

Slide1: 

The following is a presentation prepared for NASFAA’s 2007 Conference in Washington, DC July 8-11, 2007

Technology Across Generations: Is E-mail Obsolete? Engaging the "Digital Native" Student and their Parent: 

Technology Across Generations: Is E-mail Obsolete? Engaging the "Digital Native" Student and their Parent Millennial students and their parents approach their daily lives from a different point of view. Relationships with Millennial’s and their parents have never been stronger. Are we, as educational institutions, immigrating to this new world, or are we still attempting to interact in more traditional ways? New technologies, (e.g., Chat, Podcasts, Facebook, My Space, Instant Messaging, Blogs) guide how these families approach their lives. Learn about these generational differences and see how some schools are beginning to re-think how they engage and provide service to their clients.

Slide3: 

Moderator: S. Lynn Fox Associate Dean of Enrollment & Director of Financial Aid University of the Pacific Presenters: Steven Todd Bryant Senior Associate Director Financial Aid University of Southern California Francisco Valines Director of Financial Aid Florida International University

Slide4: 

This is a green presentation No trees were killed For a PDF of this presentation, e-mail Steve Bryant at sbryant@usc.edu

What we will cover today:: 

What we will cover today: Introduction: Millennials are here! Is E-mail obsolete? The Generations Boomers Gen Xers Millennials (a.k.a. Nexters, Echo-Boomers, Gen Y) Technology Across the Generations How do the generations respond to technology (how does technology alter how they approach their lives) Parental Expectations & The Parent Factor: Helicopter Parents (Boomer) and Stealth Fighter Parents (Gen Xers) How some schools are beginning to re-think how they engage and provide service to students

Millennials are here!: 

Millennials are here! Wherever you are in university life, you face a choice: You can either ignore this breaking Millennial student wave by treating today’s collegians as you did the last generation or you can embrace the wave and alter how your institution engages these students. What should a college do to cope with these new students? Should admissions, financial aid, campus-life and the classroom experience be altered?

Two Books You Must Read: 

Two Books You Must Read Zemke, R., Raines, C., & Filipczak, B. (2000) Generations at Work. Denver: Performance Research Associates Howe, N., & Strauss, W. (2007) Millennials Go to College, 2nd Edition. New York: Amacom

What do we know Millennials?: 

What do we know Millennials? In the current decade, college administrators need to adjust their institutions to a new crop of students who are: Very close to their parents Focused on grades and performance Intensely focused on the college admission and financial aid process Packing their resumes with extracurricular and summer activities Talented in digital mobile-technologies, capable of multi-tasking and interested in interactive learning Insistent on secure and regulated environments Respectful of norms and institutions Numerous and very intent on going to college

Slide9: 

Millennials have no knowledge of what life was like before the digital age. While earlier generations have had to adjust to new technologies, Millennials are the first post-stone age for whom communication has never centered on a pen or pencil and some type of paper. From e-mail to text messages to instant messaging, technology has not only changed digital communication, but how the Millennials interact with each other. Today’s college student engages in intensive digital interaction through blogs, computer and video games, cell phones, and on-line networking tools (social networking). Their parents often complain that technology has isolated too many young people from one another, but Millennials view technology more as a communal networking tool than as an enabler of solitary research and entertainment.

Slide10: 

They view e-mail from institutions as SPAM; often ignoring it or forwarding it to their parents. They spend 10 hours online weekly but consume 20 hours of media daily. They spend at least 30 minutes on their mobile phone daily and send 6-10 text messages daily. They are defined by technology. They were born at the keyboard and are perpetually connected. They are comparable in size to the Baby Boomers. They are expected to reach 100 million in time. They prefer text messaging and instant messaging over e-mail.

Slide11: 

“The 14-24 age group has grown up knowing a world that has been ‘always electronically connected, portable and customizable.’ The technology immersion of the digital Millennials is what is visible from the outside. On the inside, the digital Millennials are breeding a new social order by using technology for ‘sharing, creating and validating via peer networks or social networking’.” From MySpace-Facebook $200 Billion ‘Digital Millennials’ article on ZdNet (October 11, 2006).

So is E-mail Obsolete?: 

So is E-mail Obsolete? This is the most technological savvy generation in the history of the world. We, as education institutions, are already moving away from snail mail and paper publications. Should educational institutions do away with e-mail and adopt text messaging, instant messaging, blogs, My Space, Podcasts, etc…?

Are there any other factors we should be examining? Parents?: 

Are there any other factors we should be examining? Parents? Before we answer the million dollar question, “Is E-mail Obsolete?”, let’s look at the other generations involved. Let’s define the generations. Let’s see how the other generations might influence how educational institutions uses technology to engage Millennial students.

The Generations: 

The Generations The Baby Boomers (Boomers) Born between 1945-1964 73.2 million people Generation Xers (Gen Xers) Born between 1960-1980 70.1 million people Millennials (Gen Y, Nexters, Echo-Boomers) Born between 1980-2000 69.7 million people Boomers 1945-1964 Gen Xers 1960-1980 Millennials 1980-2000

Boomers growing up in the 50’s and 60’s: 

Boomers growing up in the 50’s and 60’s The economy was the healthiest in U.S. history The middle class swelled with high employment and rising wages 50% of the veterans of WWII attended college on the GI Bill The public school system was said to have hit its peak Campus protests and civil rights movements were based on the belief that this generation truly could make a difference (political optimism) Over 75% of children grew up in Leave It To Beaver type households with mom at home Boomers 1945-1964 Gen Xers 1960-1980 Millennials 1980-2000

Boomers Memorabilia and Core Values: 

Boomers Memorabilia and Core Values Memorabilia Ed Sullivan Show Fallout Shelters Poodle Skirts Slinkies TV Dinners Laugh-In The Mod Squad The Peace Sign Core Values Optimism Team orientation Personal gratification Health and wellness Personal growth Work Boomers 1945-1964 Gen Xers 1960-1980 Millennials 1980-2000

Gen Xers Growing up in the 70’s and 80’s: 

Gen Xers Growing up in the 70’s and 80’s Economically tough times The stock marked dropped 22% Interest rates climbed and unemployment increased The country faced a fuel crisis The public school system was outdated and under funded 50% of children came home from school in the afternoon and were on their own; television as foster parent Kids watched idols and institutions crumble (Watergate, Spiro T. Agnew, Richard Nixon, Jimmy Carter, Jim Bakker and Jimmy Swaggart) = (Political Pessimism) 50% of children watched their own parents divorce Boomers 1945-1964 Gen Xers 1960-1980 Millennials 1980-2000

Gen Xers Memorabilia and Core Values: 

Gen Xers Memorabilia and Core Values Memorabilia The Brady Bunch Star Wars Pet Rocks Platform Shoes Dynasty E.T. Cabbage Patch Dolls Core Values Question authority Diversity Thinking globally Balance (work/fun) Techno-literacy Self-reliance Skeptical Boomers 1945-1964 Gen Xers 1960-1980 Millennials 1980-2000

Millennials growing up in the 80’s and 90’s: 

Millennials growing up in the 80’s and 90’s The economy was mixed Technology exploded Sometimes called Echo-Boomers because they share the optimism of the Boomers Busy, over planned lives Stress to succeed and excel Clinton/Lewinsky Columbine Boomers 1945-1964 Gen Xers 1960-1980 Millennials 1980-2000

Millennials Memorabilia and Core Values: 

Millennials Memorabilia and Core Values Memorabilia Barney Teenage Mutant Ninja Turtles Beanie Babies Spice Girls South Park Oprah and Rosie Core Values Family Trust in authority Optimism Civic duty Confidence Achievement Morality Boomers 1945-1964 Gen Xers 1960-1980 Millennials 1980-2000

What Other Generations say about Boomers: 

What Other Generations say about Boomers What Gen Xers say about Boomers They’re workaholics (success = long hours, not outcome) They’re too political, always trying to figure out just what to say…to whom…and when Lighten up; it’s only a job What’s the management fad of the week? They’re clueless What Millennials say about Boomers They’re cool. They work too much Boomers 1945-1964 Gen Xers 1960-1980 Millennials 1980-2000

What Other Generations say about Gen X: 

What Other Generations say about Gen X What Boomers say about Gen X: They’re slackers They are rude and lack social skills They’re always doing things their own way They spend too much time on the internet and e-mail They won’t wait their turn They’re too skeptical What Millennials say about Gen X: Cheer up! Boomers 1945-1964 Gen Xers 1960-1980 Millennials 1980-2000

What Other Generations say about Millennials: 

What Other Generations say about Millennials What Boomers say about Millennials: They’re cute They need more discipline from their parents They can set the time on the VCR! They need to learn to entertain themselves; they need too much attention Can they do my web page for me? What Gen X say about Millennials Echo-Boomers Here we go again…another self-absorbed generation of spoiled brats What do you mean, What’s an album? Boomers 1945-1964 Gen Xers 1960-1980 Millennials 1980-2000

Technology Across the Generations How do the generations respond to technology (how does technology alter how they approach their lives) : 

Technology Across the Generations How do the generations respond to technology (how does technology alter how they approach their lives) Boomers find technology helpful but it is not always their first instinct What happens when the internet goes down at work: Find other non-technical things to do Gen Xers depend heavily on technology but they are Skeptical about almost everything What happens when the internet goes down at work: Complain, get frustrated, stew Millennials see technology as the air they breathe, essential to every aspect of life What happens when the internet goes down at work: Can we go home?

Generational Use of Technology: 

Generational Use of Technology Boomers Those who have chosen to embrace technology, use e-mail, as they are exposed to new technology, if they see value to it, they may embrace it. They still like paper. Gen X Use e-mail, text-messaging, blogs, instant-messaging, and rely on a combination of Boomer old-fashioned socializing and Millennial social networking. Millennials It’s the air they breathe. To be human = to be a digital native (for many of us, this is a paradigm shift)

Millennials Depend Heavily on their Parents (both Boomer and Gen X parents): 

Millennials Depend Heavily on their Parents (both Boomer and Gen X parents) Millennials make decisions jointly with demanding parents (“co-purchasing” a college) and believe in big brands (with reputation counting for a lot). They are very numerous, very intent on going to college, and look forward to planned career path. Millennials feel a “trophy kid” pressure to excel.

Embrace Millennial Technology & Respect Generational Differences of the Parent: 

Embrace Millennial Technology & Respect Generational Differences of the Parent Yes, we need to begin to re-think how we engage and provide service to students. But, before we abandon older technologies and ways of doing business, we need to remember that we are working with a generational team: Millennial + Boomer Parent (Helicopter Parent) Millennial + Gen X Parent (Stealth Fighter Parent)

Helicopter & Stealth Fighter Parents: 

Helicopter & Stealth Fighter Parents Meet the moms and dads – whom Wake Forest official Mary Gerardy coined as “helicopter parents,” always hovering – ultra protective, unwilling to let go, enlisting “the team” (physician, lawyer, psychiatrist, financial planner). Where once parents simply unloaded the station wagon on move-in day, kissed the kid good-bye, and drove home, now they linger for days – fussing, meddling, crying, and even ranting if they think their very special child isn’t getting the very best of everything. When they don’t get their way, some threaten to take their business elsewhere or sue.

Slide29: 

As Gen-X Stealth Fighter parents emerge as the predominant parent type over the next few years, colleges should expect these “annoying” trends to intensify. Stealth Fighter parents are even more protective, more electronically keyed in for constant surveillance, sharp eyes on the target, and ready to strike at a moment’s notice to defend their children’s interests.

Generational Expectations / Trends: Columbine (April 20, 1999) & Virginia Tech (April 16, 2007): 

Generational Expectations / Trends: Columbine (April 20, 1999) & Virginia Tech (April 16, 2007) High-Tech campus security expected of Millennials and their Parents Campus security is now a sales point, and the lack of it can be a real hindrance. To some degree, each college is a prisoner of its own geography, but no matter where a college may be located, it can implement the state-of-the-art, high-tech security many students and parents now expect.

More Generational Expectations/Trends: 

More Generational Expectations/Trends Gen-X parents will expect to get what they are paying for. Four star prices = four star amenities and service. Class time to be spent well. They will want to know who is actually teaching the class, is it a full professor, is the teaching engaging, will the information be useful in their student’s future career? Boomers and Gen-X parents will have expected their “trophy” children to get full ride scholarships. Their back-up plan is… – there is no back-up plan. Their first impulse will be to have their student take out private loans in the student’s name. With instant technology come highly unreasonable service expectations.

How some schools are beginning to re-think how they engage and provide service to students: 

How some schools are beginning to re-think how they engage and provide service to students

How some schools are beginning to re-think how they engage and provide service to students: 

How some schools are beginning to re-think how they engage and provide service to students Facebook, MySpace Social networking websites individuals, (teens and college students), join to interact online. When you “join” you make “friends” and interact via messages and blogs. Your “profile” lets the world, (literally), know who you are. MySpace is the H.S. “teen” hangout Facebook is the College Student place to be What will happen as the “MySpacers” go to college? They get both! Your School might have a MySpace page!

How some schools are beginning to re-think how they engage and provide service to students: 

How some schools are beginning to re-think how they engage and provide service to students Blogs Blogs are everywhere Many of our Admissions colleagues are using them Google search on results: Results 1 - 10 of about 1,870,000 for university admissions blog Univ of Chicago, Univ San Francisco, Creighton, Univ Houston, Oregon State, Case Western, MIT So are some of us! Ohio State (Pharmacy), American U (Law), John Carroll

How some schools are beginning to re-think how they engage and provide service to students: 

How some schools are beginning to re-think how they engage and provide service to students Podcasts Audio (and some video) snippets (3-5 minutes) that can be played on a computer or Audio/Video player (ipods, etc) Suntrust has produced a great set of Podcasts http://www.suntrusteducation.com/toolbox/podcasts.asp Virginia Highlands CC was/is a pioneer http://www.vhcc.edu/financialaid/podcast.htm New Mexico State is doing video http://fa.nmsu.edu/videos/

How some schools are beginning to re-think how they engage and provide service to students: 

How some schools are beginning to re-think how they engage and provide service to students IM Instant Messaging – AOL, Yahoo, MSN, Google Talk, Jabber None of them are secure unless you PAY for their secure solutions We all use them, both for internal communications and with students/parents We shouldn’t!

How some schools are beginning to re-think how they engage and provide service to students: 

How some schools are beginning to re-think how they engage and provide service to students Live Chat Two types Scheduled chats in a chat room Live one on one chats Again, our Admissions Colleagues did it first Many of us are now “chatting” FIU, UNC-Greensboro, Univ Baltimore, Adelphi, NJIT, Montgomery College, USF

How some schools are beginning to re-think how they engage and provide service to students: 

How some schools are beginning to re-think how they engage and provide service to students Live Chat @ FIU Florida International University quick facts Founded 1965, First classes 1972, largest first day opening in American Higher Education with 5,667 students. Now offers over 200 Bachelors, Masters, and Doctoral programs in 22 colleges and schools including Nursing, Architecture, Law and beginning 2009 Medicine. Fall 2006 enrollment 38,813 Top 30 FAFSA Filers school Over 11,000 Pell recipients Title II and V and HSI with 60% Hispanic population

How some schools are beginning to re-think how they engage and provide service to students: 

How some schools are beginning to re-think how they engage and provide service to students FIU uses one to one live chat Chose Live person (http://www.liveperson.com/) to provide tools and hosting Began with a “soft” roll out of Admissions and Financial Aid in October 2006. Added Registrar in November 2006

Monthly Chat Stats: 

Monthly Chat Stats

Monthly Chat Stats: 

Monthly Chat Stats

Live Chat @ FIU (cont.): 

Live Chat @ FIU (cont.) Students love it “What a wonderful service! It saves a lot of time. Good job. The representatives were very helpful!” “I like that is so direct as in oppose to waiting to call and to stay on hold till someone is available it is very convenient I like it.” “The representative was a great help to me. She even went so far as to call Bright Futures and have them disburse my funds! She helped me more than when I walked into the financial aid office a month ago! I will definitely recommend Panther Chat to friends. Thanks so much for everything!” “This is the best thing since sliced bread! It sure beats waiting for someone to answer the phone!”

Live Chat @ FIU (cont.): 

Live Chat @ FIU (cont.) http://www.finaid.fiu.edu

Live Chat @ FIU (cont.): 

Live Chat @ FIU (cont.) Great Administrative tools See who is on your website in real time See who is chatting with whom See who is waiting for a chat “directed” browsing Initiate chat from Admin side Pull all kinds of statistics FIU’s “help” page http://w3.fiu.edu/enrollment/livePersonHelp.htm

Conversation: Share your experiences / Q&A: 

Conversation: Share your experiences / Q&A This is a green presentation No trees were killed For a PDF of this presentation, e-mail Steve Bryant at sbryant@usc.edu

authorStream Live Help