TheCommunityCollegeR eadershipProgramPres entation

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The Community College Readership Program: 

The Community College Readership Program Brought to You by Phi Theta Kappa The Mission The purpose of The Community College Readership Program, Brought to You by Phi Theta Kappa, is to promote civic engagement and broadened awareness through newspaper readership among two-year college students.

Agenda: 

USA TODAY Overview of The Program The Importance Benefits Program Cost Getting Started Contact Us Agenda

Slide3: 

USA TODAY USA TODAY is a first read for business and political leaders and has a national readership of 5.4 million people daily.* * MRI Fall 2003

Slide4: 

“Citizens show peace is possible” -Former President Bill Clinton on December 4, 2003 “Inequitable resources, benefits put world at risk” -Former President Jimmy Carter on February 16, 2004 “Should limits on broadcast ownership change?” -FCC Chairman Michael Powell on January 22, 2003 “Will eroding judges’ salaries also undercut justice itself?” -Former Senate Majority Leader Bob Dole on February 20, 2003 “Pause to pray for Americans fighting terrorism” -Former Defense Secretary Caspar Weinberger on December 24, 2003. USA TODAY

Slide5: 

Readability – a defining formula: length is not equal to the depth Visual Presentation – clear, effective graphic design allows reader to quickly find stories National readership – NY Times circulation is only 1.1 million, and half of that is within the NYC metro region USA TODAY: Strengths

Slide6: 

Teacher Team High School Academic Team Two-Year College Academic Team Four-Year College Academic Team All-USA Teams: USA TODAY: Committed to Education

Overview of The Program: 

Daily delivery of USA TODAY newspapers Chapter-based initiative Consistent readership habits develop Overview of The Program

USA TODAY Manages:: 

Sales processes Logistics and implementation Displays and signage promoting Phi Theta Kappa Recycling for unused newspapers Billing to funding partners USA TODAY Manages:

The Importance: 

Newspapers contribute to student engagement in the democratic society. Newspaper readership contributes to an informed population. Newspapers’ values are understood. Newspapers increase the quality of an education. The Importance

The Importance: 

Newspaper readership is an indispensable method of promoting continuing education. Newspapers provide important information to decision makers. Newspapers offer advice. The Importance

Benefits: 

Offers a 30% academic discount. Satisfies your chapter’s Five Star Chapter Development Program Level Five College Project. Promotes your chapter on newspaper displays. Donates to the Leaders of Promise Scholarship Fund. Benefits

Program Cost: 

Determine college population Assume a 3% usage rate Take the discount – 35 cents a paper Factor in the days in a school year – 150 Cost per student = $1.58 for entire year Minimum = 50 copies/day = $2,625 Program Cost

Participating Colleges: 

Participating Colleges Jefferson State Community College (AL) North Central State College (OH) Eastern Shore Community College (VA) West Virginia State College & Technical College (WV) College of DuPage (IL) Bergen Community College (NJ) Montgomery County Community College (PA) St. Petersburg College (FL) Sinclair Community College (OH) North Seattle Community College (WA) Somerset Community College (KY) Ivy Tech State College - Muncie (IN) West Virginia University at Parkersburg (WV) Cleveland State Community College (TN) North Harris College (TX) Sandhills Community College (NC) Vincennes University – Jasper (IN)

Getting Started: 

Approach administration about funding. Contact USA TODAY once funding approval is granted. Work with the local market office and begin implementation. Getting Started

Contact Us: 

USA TODAY Email: ptk@usatoday.com http://www.usatoday.com/educate/ptk 1.800.872.3415, ext. 4578 Phi Theta Kappa Email: readership.program@ptk.org 601.984.3577 Contact Us

The Community College Readership Program: 

The Community College Readership Program Brought to You by Phi Theta Kappa The Mission The purpose of The Community College Readership Program, Brought to You by Phi Theta Kappa, is to promote civic engagement and broadened awareness through newspaper readership among two-year college students.