logging in or signing up A2005 1 570260 S132 108A2005MountainEqui pmentCoop Davide Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 30 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: February 08, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: gmcs2011 (9 month(s) ago) grt Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Social and Environmental Responsibility at MEC: Social and Environmental Responsibility at MEC The Challenges and Rewards of our CommitmentAbout MEC: About MEC Canada’s largest consumer co-operative 2,200,000 members $185 million in annual sales Multi-channel retailer with 10 stores, catalogue and web sales Board of Directors elected by members Purpose of MEC: Purpose of MEC To support people in achieving the benefit of wilderness-oriented recreation MEC’s Vision: MEC’s Vision Mountain Equipment Co-op is an innovative, thriving co-operative that inspires excellence in products and services, passion for wilderness experiences, leadership for a just world, and action for a healthy planet.MEC’s Mission: MEC’s Mission Mountain Equipment Co-op provides quality products and services for self-propelled wilderness-oriented recreation, such as hiking and mountaineering, at the lowest reasonable price in an informative, respectful manner. We are a member-owned co-operative striving for social and environmental leadership.Member Profile: Member Profile 55% Male; 45% Female Average age - 39 $89,000 average family income 85% post-secondary education (college/university) 95% have access to the Internet Our SER Program: Our SER Program Social and environmental responsibility (SER) is woven into the fabric of MEC; it provides definition to who we are as an organization Over the years, MEC has put a variety of policies and programs in place to support our commitment to SER Our SER values help distinguish MEC from the competitionIntegrating SER into the Business: Integrating SER into the Business A vibrant successful business Values and ethicsSER Program Components - 1: SER Program Components - 1 Sustainability policy SER department and coordinators SEMS program Green building program SER Program Components - 2: SER Program Components - 2 Strict paper standards for printed materials Environment and endowment funds Product sourcing/STEP Community partnerships/outreach Progressive workplace policies Advocacy policy SER Rewards for MEC - 1: SER Rewards for MEC - 1 Builds marketplace differentiation Provides a connection with members Attracts new members Increases awareness of MEC (and its values) Builds trust with stakeholders SER Rewards for MEC - 2: SER Rewards for MEC - 2 Delivers cost savings Supports staff recruitment and retention Supports our license to operate Enhances our ability to manage risksExternal SER Challenges: External SER Challenges Managing the complexity of relationships with partners Communicating about complex issues Creating awareness with members and potential members Being vulnerable to criticism More External SER Challenges: More External SER Challenges Managing the paradoxes: Love of outdoors vs. environmental impact of activities High consumption vs. SER concerns SER values vs. competitive prices Brand vs. anti-brand Selection vs. ethical sourcing Internal SER Challenges: Internal SER Challenges Measuring the direct impact of SER on the business Balancing costs and returns Keeping SER linked to the core business Making SER initiatives relevant across the enterprise Ensuring staff are familiar with our SER programs and understand that we a business first and foremostMEC’s SER Success Factors: MEC’s SER Success Factors 1: SER is Who We Are : 1: SER is Who We Are We have a passion for the outdoors and our communities We hire employees with strong shared values We build SER objectives into employee’s annual goals SER is embedded in the DNA of the brand 2: Understanding our key audiences: 2: Understanding our key audiences We take time to learn about our members and stakeholders, and what they value 49% are members in “Body and Spirit” 32% are members in “Body” 19% are members in “Spirit”3: Being authentic: 3: Being authentic We know that actions speak louder than words and have put significant financial and human resources into our commitment We keep the “spin factor” low; we are thoughtful and genuine in our marketing and communications, and use appropriate tactics 4: Building strong relationships: 4: Building strong relationships We appreciate stakeholder input and feedback about our priorities and activities We have placed accountability for these relationships with both head office and store staff The relationships provide welcome support and credibility during challenging periods We check in with them regularly for their feedback and are prepared to act on it 5: Acknowledging uncertainties: 5: Acknowledging uncertainties We are honest about what we know - and don’t know We value openness and transparency We take the time to develop thoughtful communications6: Valuing the importance of communications: 6: Valuing the importance of communications Social and environmental issues are usually complex, so they require strong communications support Our SER values give us a distinct market differentiation We have a dedicated internal resources We have received accolades for our francization program 7: Using multiple communications channels: 7: Using multiple communications channels We use all available means to get the word out We tailor messages to each medium 8: Staying focused: 8: Staying focused We keep our SER programs aligned with our core purpose We align our marketing and communications activities with our values We are comfortable with saying “No” You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
A2005 1 570260 S132 108A2005MountainEqui pmentCoop Davide Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINTLite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 30 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: February 08, 2008 This Presentation is Public Favorites: 0 Presentation Description No description available. Comments Posting comment... By: gmcs2011 (9 month(s) ago) grt Saving..... Post Reply Close Saving..... Edit Comment Close Premium member Presentation Transcript Social and Environmental Responsibility at MEC: Social and Environmental Responsibility at MEC The Challenges and Rewards of our CommitmentAbout MEC: About MEC Canada’s largest consumer co-operative 2,200,000 members $185 million in annual sales Multi-channel retailer with 10 stores, catalogue and web sales Board of Directors elected by members Purpose of MEC: Purpose of MEC To support people in achieving the benefit of wilderness-oriented recreation MEC’s Vision: MEC’s Vision Mountain Equipment Co-op is an innovative, thriving co-operative that inspires excellence in products and services, passion for wilderness experiences, leadership for a just world, and action for a healthy planet.MEC’s Mission: MEC’s Mission Mountain Equipment Co-op provides quality products and services for self-propelled wilderness-oriented recreation, such as hiking and mountaineering, at the lowest reasonable price in an informative, respectful manner. We are a member-owned co-operative striving for social and environmental leadership.Member Profile: Member Profile 55% Male; 45% Female Average age - 39 $89,000 average family income 85% post-secondary education (college/university) 95% have access to the Internet Our SER Program: Our SER Program Social and environmental responsibility (SER) is woven into the fabric of MEC; it provides definition to who we are as an organization Over the years, MEC has put a variety of policies and programs in place to support our commitment to SER Our SER values help distinguish MEC from the competitionIntegrating SER into the Business: Integrating SER into the Business A vibrant successful business Values and ethicsSER Program Components - 1: SER Program Components - 1 Sustainability policy SER department and coordinators SEMS program Green building program SER Program Components - 2: SER Program Components - 2 Strict paper standards for printed materials Environment and endowment funds Product sourcing/STEP Community partnerships/outreach Progressive workplace policies Advocacy policy SER Rewards for MEC - 1: SER Rewards for MEC - 1 Builds marketplace differentiation Provides a connection with members Attracts new members Increases awareness of MEC (and its values) Builds trust with stakeholders SER Rewards for MEC - 2: SER Rewards for MEC - 2 Delivers cost savings Supports staff recruitment and retention Supports our license to operate Enhances our ability to manage risksExternal SER Challenges: External SER Challenges Managing the complexity of relationships with partners Communicating about complex issues Creating awareness with members and potential members Being vulnerable to criticism More External SER Challenges: More External SER Challenges Managing the paradoxes: Love of outdoors vs. environmental impact of activities High consumption vs. SER concerns SER values vs. competitive prices Brand vs. anti-brand Selection vs. ethical sourcing Internal SER Challenges: Internal SER Challenges Measuring the direct impact of SER on the business Balancing costs and returns Keeping SER linked to the core business Making SER initiatives relevant across the enterprise Ensuring staff are familiar with our SER programs and understand that we a business first and foremostMEC’s SER Success Factors: MEC’s SER Success Factors 1: SER is Who We Are : 1: SER is Who We Are We have a passion for the outdoors and our communities We hire employees with strong shared values We build SER objectives into employee’s annual goals SER is embedded in the DNA of the brand 2: Understanding our key audiences: 2: Understanding our key audiences We take time to learn about our members and stakeholders, and what they value 49% are members in “Body and Spirit” 32% are members in “Body” 19% are members in “Spirit”3: Being authentic: 3: Being authentic We know that actions speak louder than words and have put significant financial and human resources into our commitment We keep the “spin factor” low; we are thoughtful and genuine in our marketing and communications, and use appropriate tactics 4: Building strong relationships: 4: Building strong relationships We appreciate stakeholder input and feedback about our priorities and activities We have placed accountability for these relationships with both head office and store staff The relationships provide welcome support and credibility during challenging periods We check in with them regularly for their feedback and are prepared to act on it 5: Acknowledging uncertainties: 5: Acknowledging uncertainties We are honest about what we know - and don’t know We value openness and transparency We take the time to develop thoughtful communications6: Valuing the importance of communications: 6: Valuing the importance of communications Social and environmental issues are usually complex, so they require strong communications support Our SER values give us a distinct market differentiation We have a dedicated internal resources We have received accolades for our francization program 7: Using multiple communications channels: 7: Using multiple communications channels We use all available means to get the word out We tailor messages to each medium 8: Staying focused: 8: Staying focused We keep our SER programs aligned with our core purpose We align our marketing and communications activities with our values We are comfortable with saying “No”