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The Hybrid World Bryon Stremler, P.Eng Manager, Government & Regulatory Affairs Toyota Canada Inc.


Outline About Toyota The Environmental Issues and Toyota’s Commitments Identifying and responding to customers’ needs What is a Hybrid? Different types, benefits, features. Hybrid efficiency Myths about Hybrids Toyota’s Hybrid Line-up Toyota Hybrids in Fleets The Future of Hybrid Technology


World’s 8th largest company World’s 2nd largest motor vehicle manufacturer 264,000 employees Sales in 140 countries Manufacturing operations in 27 countries (including Canada) 7.974 million units Sold last year* ¥21.03 trillion net revenues* (~$US 180 billion) About Toyota *(2005/06 Fiscal Year ending March 31, 2006)

Mobility on a grand scale: 

Mobility on a grand scale

Challenges, also on a grand scale: 

Challenges, also on a grand scale

The Call to Action: 

The Call to Action “There is no future for the automotive industry without the promotion of environmental technology. Toyota is convinced that only companies that succeed in this area will be acceptable to society.” Fujio Cho Chairman, Toyota Motor Corporation

The Reality: 

The Reality “The new social priorities of the emerging era will call for radically new approaches to vehicles … … automakers have to address the issue of co-existence with society, particularly in relation to environmental preservation and safety…” Hiroshi Okuda Chairman Toyota Motor Corp., Japan, 2004

Toyota’s Environmental Commitment: 

Toyota’s Environmental Commitment Toyota is a world leader in producing advanced technology vehicles that are environmentally friendly. Toyota vehicles are consistently among the winners of EnerGuide’s most fuel efficient vehicle in class awards. All Toyota Canada facilities will be ISO 14001 registered by the end of 2007. Landfill Diversion & Recycling Reduced landfill waste by 85% at TCI headquarters Recycle 95% of packaging and parts at vehicle processing and parts distribution centres Environmental and Community Partnerships Toyota Earth Day Scholarship Toyota Evergreen Learning Grounds

What Does the Market Want?: 

What Does the Market Want? A significant and growing percentage of customers indicate a willingness to buy an environmentally friendly vehicle If, and only if, all other attributes are EQUAL or Better

Technology Design Objectives: 

Technology Design Objectives Significant fuel economy improvement. Major reduction in exhaust emissions. No new infrastructure needs (e.g. fuelling stations). No perceived difference by customer in vehicle performance, handling, etc. A competitive price to encourage adoption.

What is a Hybrid?: 

What is a Hybrid? “A hybrid vehicle is a vehicle with two or more energy storage systems, both of which must provide propulsion power.” Paraphrasing of the definitions developed by IEC, SAE and ARB which all require propulsion power from the secondary energy storage system. Note: Many other definitions exist! IEC – International Engineering Consortium


Hybrid Synergy Drive (HSD)

Hybrid Synergy Drive Benefits: 

Hybrid Synergy Drive Benefits CLEAN: Reduced Exhaust Emissions Better air quality, minimizes adverse health effects EFFICIENT: Reduced Fuel Consumption Lower operating cost, less CO2, less oil consumption POWERFUL: More Fun to drive Quicker 0-100 km/h, immediate response, increased torque Combinations of the Above

Hybrid Synergy Drive (HSD): 

Hybrid Synergy Drive (HSD) With 4 decades of related research, Toyota has more hybrid experience than any other automaker.

HSD Features: 

HSD Features Idle Stop/Start Regenerative Braking Electric-only mode (Engine off) Power boost Self-charging battery Low Emissions Low Fuel Consumption

Prius History: 

Prius History Size Class Subcompact Compact Midsize Japan only LEV – Low Emission Vehicle SULEV – Super Low Emission Vehicle AT-PZEV – Practically Zero Emission Vehicle 2001-2003 2004 Model Years 1998-2000 *

Midsize Vehicle Fuel Consumption: 

Midsize Vehicle Fuel Consumption 4.1 L/100 km 5.7 L/100 km 7.2 L/100 km 8.6 L/100 km Prius: Δ 620 L/yr (Best 2005 Midsize Diesel) Δ 900 L/yr (Midsize 4 cyl Avg Gas) Camry: Δ 300 L/yr (Best 2005 Midsize Diesel) Δ 580 L/yr (Midsize 4 cyl Avg Gas)

Special Purpose Vehicle Fuel Consumption: 

Special Purpose Vehicle Fuel Consumption 7.8 L/100 km 7.8 L/100 km 11.9 L/100 km RX 400h / Highlander Hybrid Δ 820 L/yr V6 Avg (Gas) Δ 1400 L/yr V8 Avg (Gas) 14.8 L/100 km

Well-to-Wheel Efficiency: 

Electric cars are NOT “zero emissions” vehicles… … because power generation creates emissions! Mining coal Transporting coal Burning coal Hybrids have the best Well-to-Wheel efficiency today Well-to-Wheel Efficiency

Well-to-Wheel Efficiency: 

Well-to-Wheel Efficiency

Value vs. Price: 

You wouldn’t choose a university based on cost alone… Value vs. Price … why choose a car that way?

The Hybrid Advantage: 

GS 450h: 3.5L V6 + electric motor 339 hp GS 430: 4.3L V8 300 hp GS 300: 3.5L V6 245 hp The Hybrid Advantage

Hybrid Myths: 

Hybrid Myths Hybrids pose a threat to first responders The brightly-colored orange wires are heavily protected and run underneath the floor in the center of the vehicle. Rescue workers can cut through any door or even a window-area without any fear of coming in contact with them. Hybrid vehicles need to be plugged-in Never!  You never plug in the battery-pack. The engine and regenerative braking provide the necessary electricity. Hybrid Batteries need to be replaced There have been no failures in service to date and there is an 8 year / 160,000 km warrantee on all hybrid components. Hybrids are small and underpowered As explained in the last couple of slides, this is simply not the case. Hybrids out-perform their conventional counterparts and often come equipped with features not found on other models. Electromagnetic Fields in hybrids are harmful to human health EMFs inside and outside of Toyota hybrids are at the same low levels as conventional gasoline vehicles. Therefore there are no additional health risks to drivers, passengers or by-standers. Hybrids are only about improving fuel economy In addition to improved fuel efficiency, hybrid vehicles produce less smog forming emissions, and offer improved performance.

Toyota’s Hybrid Fleet: 

Toyota’s Hybrid Fleet Toyota Camry Hybrid

Future Hybrid Models: 

Future Hybrid Models Lexus LS 600h FTX Hybrid Pickup Concept

World Firsts: 

Front Wheel Drive Rear Wheel Drive 4 Wheel Drive World Firsts

Hybrids in Fleets: 

Hybrids in Fleets Federal Government is using many Toyota Hybrids in their vehicle fleets. Several Municipalities & Government agencies have Toyota Hybrid vehicles in their fleets. Taxi & Fire Department Fleets

BC’s Commitment to Hybrids: 

BC’s Commitment to Hybrids The Government of British Columbia currently operates the largest fleet of Toyota Prius hybrids in Canada. Recent announcement to purchase/lease only hybrid vehicles for government fleets.

The Highlander Hybrid in the Toronto Fire Services Fleet: 

The Highlander Hybrid in the Toronto Fire Services Fleet The Highlander Hybrid was chosen after an intensely competitive bid process. It won because of its high performance, its low operating cost, and its low fuel consumption.

The Prius in Taxi Fleets: 

The Prius in Taxi Fleets North America's Highest Mileage Hybrid 410,000 Km “Hybrid taxis are the way of the future.” The Toyota Prius continues to be the vehicle choice of several Taxi fleets across the country.

Test Drive Comparison: 

Test Drive Comparison


Future Hybrid Applications Hybrids can be integrated into all powertrain configurations, regardless of the power source.

The Road Ahead: 

The Road Ahead “I have dreams of producing cars that can go across the North American continent on just one tank of gas, and cars that make the atmosphere cleaner the more you use them.” Katsuaki Watanabe President Toyota Motor Corp., Japan


Thank You Manager, Government & Regulatory Affairs Bryon Stremler, P.Eng

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