Unit Two

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Unit Two : 

Unit Two Values Text A The Richest Man in America, Down Home


Discussion: What do you know about the American values? Do you know anything about American wealthy people’s values? Refer to Cloze B


The Wal-Mart Culture Wal-Mart Stores, Inc. was founded on principles developed by Sam Walton. These principles carried out every day by hard-working and friendly associates have created a unique corporate culture that is key to Wal-Mart's competitive edge. The basic beliefs guiding Wal-Mart Stores, Inc. are: Three Basic Beliefs Respect for the Individual Every associate's opinion is respected. Managers are considered "servant leaders" who help new associates realize their potential through training, praise and constructive feedback. An "open door" management philosophy encourages associates to raise questions and concerns in an open atmosphere.


Service to the Customer The customer is the boss. Everything possible is done to make shopping at Wal-Mart and SAM'S CLUB a friendly, pleasant experience. The "Ten-Foot Attitude" means that associates are to greet each person they see. The "Satisfaction Guaranteed" refund and exchange policy allows customers to be fully confident of Wal-Mart and SAM'S CLUB's merchandise and quality. Strive for Excellence Wal-Mart and SAM'S CLUB associates share an exceptional commitment to customer satisfaction. At the start of each day, store associates gather for the Wal-Mart or SAM'S CLUB cheer and review sales from the previous day, as well as discuss their daily goals. "The Sundown Rule" requires a continual sense of urgency, with questions asked in the morning answered before the end of the day.


Wal-Mart Quote "All Associates work for the customers who buy our merchandise. In fact, the customers can fire everybody in our Company. And they can do it by simply spending their money somewhere else. The greatest measure of our success is how well we please the customer, 'Our Boss'. Let's all support Aggressive Hospitality and have our customers leave 100% satisfied every day." ---- Sam Walton The Founder of Wal-Mart "The undeniable cornerstone of Wal-Mart's success can be traced back to our strong belief in the dignity of each individual we view our associates as much more than a pair of hands to do a job, but also as a wonderful source of new ideas. Our people really do make a difference! " ---- Don Soderquist Senior Vice chairman Wal-Mart Stores, Inc. 


1960s1962 Company founded with opening of first Wal-Mart store in Rogers, Ark. 1969 Company incorporated as Wal-Mart Stores, Inc. on Oct. 31. 1970s1970 Wal-Mart opens first distribution center and home office in Bentonville, Ark. 1990s 1990 Wal-Mart becomes nation's No. 1 retailer. 1992 Sam Walton passes away on April 5. 1997 Wal-Mart has first $100 billion sales year, with sales totaling US$105 billion. 1998 Wal-Mart exceeds $100 million in annual charitable contributions, with donations totaling US$102 million. 1999 Wal-Mart has 1,140,000 associates, making the company the largest private employer in the world. 2000s 2000 Wal-Mart ranked 5th by FORTUNE magazine in its Global Most Admired All-Stars list. 2001 Wal-Mart named by FORTUNE Magazine as the 3rd most admired company in America. 2001 Wal-Mart has the biggest single day sales in history: US$1.25 billion on the day after Thanksgiving.


Rolls-Royce: Rolls Royce company was formed in 1905-1906 by Charles Rolls (1877-1910) and Henry Royce (1863-1933) and also produces aircraft engines besides large and expensive cars. The company was bought by the German company Volkswagen in 1998. The name Rolls-Royce is also used informally to refer to the best product of a particular type.


Writing Style-Character Portrait The reader-deducing way--To make a portrait more vivid and convincing, an author must refrain from telling the readers directly what the person is like. Methods: Quotation. Anecdotes. Examples.


Text Analysis Part One: Introduction from an imagination of a worker Part Two: Detailed accounts of the riches American’s folksy ways Part Three: Devotion to the Wal-Mart team.


Names, Anecdotes and Quotations: Jamie Beaulieu, waiter at Sam Walton’s birthday party Jonnie Baker, night manager at the local Wal-Mart Richard Hoback, Mayor of Bentonville, Arkansas Gordon Garlington III, pastor of the local church John Marshall, local barber Jim Von Gremp, corporate affairs director Ferold F. Arend, retired president of Wal-Mart Jim Hendren, company lawyer


Down Home -- typical of the simple values and customs of people who live in the country, especially in the southern US I fear your quaint down-home speech is wasted on me, my friend. In this climate, a down-home bear hug and attendant back slapping probably wouldn't go amiss. It comes from her personality, which can make you feel like a down-home lemonade or a fine Chablis.


Plain—1. ▶SIMPLE◀ without anything added or without decoration a plain wooden table Your essay should be written on plain paper (=paper with no lines on it) . 2. --▶HONEST◀ showing clearly and honestly what is true or what you think about something Let's have some plain, truthful answers. The plain fact is people still buy books. 3. --▶NOT BEAUTIFUL◀ not beautiful or attractive - often used because you want to avoid saying this directly Mrs Cookson was a rather plain woman. plain Jane (=used to talk about a woman who is not beautiful)


4. --in plain clothes police officers in plain clothes are not wearing uniform 5. -- (just) plain Mr/Mrs etc (spoken) used to show that someone does not have or use a special title I don't call him Uncle - just plain Bill. 6. in plain sight Don't leave your valuables in plain sight.


get away with--to do something without experiencing any problems or difficulties, even though it is not the best thing to do At school he had always got away with doing the bare minimum amount of work. The colour's not quite right, but I think you'll get away with it.


Paraphrase: Only in America can a billionaire carry on like plain folks and get away with it. -- Only in America can a rich person live a simple life like common people without getting any trouble from doing so.


by/from all accounts --according to what a lot of people say It has, from all accounts, been a successful marriage. Shaughnessy was a heroic figure-a brilliant writer and by all accounts a splendid teacher and leader. She was calculating and ambitious, and by all accounts at least a competent journalist. The original building was, by all accounts, demolished when St. John's railway station was constructed on its present site.


throw your weight about/around --informal to use your position of authority to tell people what to do in an unpleasant and unreasonable way throw your weight behind somebody/something --to use all your power and influence to support someone or something The US has thrown its weight behind the new leader. pull your weight --to do your full share of work He accused me of not pulling my weight. take the weight off your feet --informal used to tell someone to sit down Come in, take the weight off your feet.


pronounce--[transitive] to officially state that something is true pronounce somebody/something sth The victim was pronounced dead on arrival. I now pronounce you man and wife. --[intransitive and transitive] to give a judgment or opinion The scheme was pronounced a failure. pronounce on/upon He used to pronounce on matters he knew nothing about. --[intransitive,transitive ] law to give a legal judgment pronounce sentence (=tell a court of law what punishment a criminal will have)


be on the run-- to be trying to escape or hide, especially from the police be on the run from wanted criminals on the run from police -- if an army or opponent is on the run, they will soon be defeated -- to be very busy and continuously rushing about Typical of stress is this feeling of being continuously on the run.


steer clear (of somebody/something) --(informal) to avoid someone or something unpleasant or difficult Joe tried to steer clear of political issues. --to control the direction a vehicle is going, for example by turning a wheel He was steering with only one hand. --to guide someone's behavior or the way a situation develops steer somebody towards/away from/through Teachers try to steer pupils away from drugs. Helen tried to steer the conversation away from herself.


pep somebody/something ↔ up phrasal verb (informal) to make something or someone more active or interesting The team needs a few new players to pep it up. (informal) physical energy an enthusiastic player, full of pep pep talk pep rally--American English a meeting at a school before a sports event, when cheerleaders lead the students in encouraging their team to win The metro editor sent me to cover a soccer team pep rally at Columbia University. This sentiment operates daily, not just at an occasional pep rally or assembly.


stingy 1.—informal not generous, especially with money Synonym: mean She's too stingy to give money to charity. 2.-- stingy amount of something, especially food, is too small a stingy portion of vegetables


I had to change my way of thinking when I came aboard. --I had to change my way of thinking when I entered Wal-Mart. come aboard—to become a member of an organization

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