MKTG 4901 Executive Summary: Mellinger, Wilson, and De Jesus

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This is our group's, International Technology, executive summary surmising our performance in The Marketplace Business Simulation. Not only is this our first attempt at a narrated PowerPoint, but it is also our first foray into uploading videos to the internet. We hope that you will find this video entertaining and, if nothing else, humorous. We hope you enjoy the show!

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Presentation Transcript

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Executive Summary MKTG 4901 Fall 2011 Micah Wilson Katherine De Jesus Darrin Mellinger

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Performance Review

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Target Markets

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Segmentation/Target Market Strategy

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Competitor Analysis

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…And More Ugly

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T eam Decision-Making Delegation or Consensus? Important Information Practice Modules I Pity the Crew!

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Current Competitive Position

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Recommendations for the Board