Slide1: A series of short programs broadcast between 21 November and 16 December 2005 on channels TF1 around 7.57 p.m., LCi at 7.15 a.m. and 10.15 p.m. and RFO around 7 p.m. Telling the story Presentation — 26 November 2007


Slide2: A communication campaign aimed at the general public, following a progressive two-year regional campaign throughout France The concept: Seventeen 45’ films broadcast during prime time for four weeks on channel TF1, between 21 November and 16 December 2005 The true stories of men and women who achieved their employment goals with the help of European Social Fund-financed organizations “Together for Employment”


Slide3: “Together for Employment” Portraits of citizens to provide concrete examples of Europe’s contributions to social cohesion Produced by Cinéquanon Production


Slide4: Goals To inform the general public about the European Union’s involvement to promote employment and social cohesion through real-life examples To demonstrate how the French and European employment and social cohesion policies work together To promote the wide variety of public and private organizations working to improve the employment situation


Slide5: Survey carried out by For the Ministry of Employment and Social Cohesion and the European Social Fund Dates: 21 to 28 December 2005 Sample: 702 people, a national sample representative of the French population older than 18 Method: Face-to-face survey of the sample population, using the quota method (gender, age, head of household profession, size of town or region) Results


Slide6: Results: Memorisation and recognition Question: A series of short films was recently broadcast on television. I’m going to show you 4 of the films of this series. Do you remember seeing other films that resemble the ones I’ve just shown you? Basis: All When helped, 25% of the people surveyed remembered at least one film.


Slide7: Results: Appreciation of the TV campaign Question: Overall, did you like these films? Basis: All Subtotal - No: 28% Subtotal - Yes: 63%


Slide8: Results Impact on the Image of the European Union


Slide9: Results: Assessment of the message Question: The films ended with the following message: “Europe co-financed this project, as part of the social cohesion plan”. Do you think this is a good message? Basis: All Subtotal - No: 25% Subtotal - Yes: 67%


Slide10: Results: Recognition of the Role of the EU Question: Earlier, I showed you the beginning and the end of these short films. When broadcast, the European Social Fund logo appeared at the beginning and the end of the films. Do you think this series of films contributed to making the role the European Union plays in employment and social cohesion better known? Basis: All Subtotal - No: 29% Subtotal - Yes: 66%


Slide11: Usefulness of the EU’s role in other projects promoting employment and social cohesion Question: Do you think that other communication campaigns about the role Europe plays in employment and social cohesion would be very useful, somewhat useful, not very useful or not at all useful in changing the way the French perceive this subject? Basis: All Subtotal - Not useful: 31% Subtotal - Useful: 60%


Slide12: Level of understanding of joint French-European Union activities to promote employment and social cohesion Question: Would you say that, overall, these films helped you to better understand joint French-European Union activities to promote employment and social cohesion? Basis: All Subtotal - No: 35% Subtotal - Yes: 60%