ONE CARIBBEAN VOICE 2

One Caribbean Voice®: 

One Caribbean Voice® An ICT Perspective on The Marketing of Our Unique Cultural Rhythms® Simeon L. Sandiford

ABSTRACT: 

ABSTRACT Culture may be defined as enlightenment and refinement of taste acquired by continuous intellectual and aesthetic development in areas pertaining to art, cuisine, music, religion, etc. Culture is, therefore, an intrinsic component of the soul of any society and related artefacts must be used as critical elements of trade between countries.

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Unfortunately, these are usually marginalized in deference to conventional goods and services. Furthermore, as a fledgling industry in the developing world, culture is predominantly dependent on philanthropic organisations and corporate benefactors for survival. This presentation will demonstrate that ICT may be used to assist in the creation and marketing of unique Caribbean cultural products and services, in order to increase their global competitiveness.

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One Caribbean Voice®

VISION: 

VISION To develop a sustainable catalogue of indigenous cultural products and services for promoting and marketing the Caribbean in the global arena.

MISSION: 

MISSION To create a brand (One Caribbean Voice®) that unifies the region by transcending cultural, economic, political, religious and social barriers

OBJECTIVE : 

OBJECTIVE To earn foreign exchange through cultural innovation.

MARKETABLE CULTURAL FACETS: 

MARKETABLE CULTURAL FACETS Art and Craft Actors Artisans Artists Drama Galleries Museums Performing Spaces Works

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Cuisine Chefs Cook Books Exotic Products Facilities Flavours Menus Recipes Training Institutions

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Education Distance Learning Programmes Institutions Reform and Rehabilitation Specialised Curricula

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Literature Authors Books Dramatists Poets

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Music Arrangers Composers Events Instruments Performers Performing Spaces Repertoire Rhythms Scores

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People High-profile Individuals Icons Special Groups

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Sport and Recreation Athletics Aquatics Contract Bridge and Dominoes Cricket - especially World Cup 2007 Football Golf Facilities Hockey Martial Arts Rugby

ENABLING AND SUSTAINING ENVIRONMENTS: 

ENABLING AND SUSTAINING ENVIRONMENTS Copyright Enforcement Corporate and Government Support Cultural R&D Think Tanks ECLAC Entrepreneurial Development Export Credit (EXIMBANK) Export Development Agencies (CEDA) Fiscal Incentives Gender Equality High-profile Marketing International Trade Fairs

ENABLING AND SUSTAINING ENVIRONMENTS: 

ENABLING AND SUSTAINING ENVIRONMENTS International Standards (ISO, IEC) Internet Governance Investment Promotion Joint Venture Partnerships Legal Framework New Business Paradigms On-going Training and Education Programmes Overseas Missions Piracy Control

ENABLING AND SUSTAINING ENVIRONMENTS: 

ENABLING AND SUSTAINING ENVIRONMENTS Regional and International Trade Agreements (CSME, FTAA, etc.) Regional Security Small Business Incubation Centres Technological Advancement The Commonwealth Secretariat The Electromagnetic Spectrum (ICT Standards) The Internet (Broadband Strategy, Regional ICT Measurement) UNESCO Venture Capital

SUSTAINABLE WINDOWS OF OPPORTUNITY : 

SUSTAINABLE WINDOWS OF OPPORTUNITY Amateur Video for News (Gayelle) Animation Architectural Designs Archive Restoration (St. Lucia and Jamaica Projects)

SUSTAINABLE WINDOWS OF OPPORTUNITY: 

SUSTAINABLE WINDOWS OF OPPORTUNITY Archive Transference Artist and Artiste Management Aquatic and Beach Sports Broadcasting Carnivals and other Festivals CD Production Computer Wallpaper Confectionary Conference Venues Cosmetics

SUSTAINABLE WINDOWS OF OPPORTUNITY: 

SUSTAINABLE WINDOWS OF OPPORTUNITY Creation of Domain Names Customised Knitwear Database Design and Management Development of Exotic Foods (MREs, Mixes) Disc Jockeying Documentaries DVD Production

SUSTAINABLE WINDOWS OF OPPORTUNITY: 

SUSTAINABLE WINDOWS OF OPPORTUNITY e-Commerce e-Rehabilitation e-Therapy Eco-tourism Events Management Fashion Design

SUSTAINABLE WINDOWS OF OPPORTUNITY: 

SUSTAINABLE WINDOWS OF OPPORTUNITY Films Flavours Flora and Fauna Forestry Greeting Cards and Postcards Internet Radio and Television Jewellery

SUSTAINABLE WINDOWS OF OPPORTUNITY: 

SUSTAINABLE WINDOWS OF OPPORTUNITY Mobile Phone Ring Tones On-line Art Gallery and Bookshop On-line Music Shop On-line Supermarket Photography Refurbishing and Upgrading of Computers Seasonings Smart Schools (Grenada Project)

SUSTAINABLE WINDOWS OF OPPORTUNITY: 

SUSTAINABLE WINDOWS OF OPPORTUNITY Soap Operas Sport-tourism Stationery,Calendars,Notepads Student Exchange Services Specialised Curricula (PIE Project, ITALIC, etc.) Website Development and Maintenance

RECOMMENDATION: 

RECOMMENDATION One Caribbean Voice® could be an initiative of the Caribbean Single Market Economy (CSME)

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“ … Soon we must take a side Or be lost in the rubble In a divided world that Don’t need islands no more. Are we doomed forever To be at somebody’s mercy Little keys does open up mighty doors.” Rally Round the West Indies David Rudder

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“Dream the possible dream” The End