Public Relations Consultancy

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According to one of the many definitions of Public Relations, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” It is the act of developing a cordial relationship between the organization and their public which includes stakeholders and general public. Public Relations services can be carried out by either an in-house PR department or a Public Relations Consultancy.

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Public Relations Consultancy:

Public Relations Consultancy White Water Public Relations http://www.whitewaterpr.com/

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In this fiercely competitive world, companies are always on the lookout for strategies that push them towards the top. Most recently, the influence of media has never been so prominent and so companies have started employing Public Relations in their marketing strategies. However, in the process of emulating the other’s tactics, companies have failed to realize the vast potential of Public Relations

What is Public Relations? :

What is Public Relations? According to one of the many definitions of Public Relations, “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” It is the act of developing a cordial relationship between the organization and their public which includes stakeholders and general public. Public Relations services can be carried out by either an in-house PR department or a Public Relations Consultancy.

Functions of a PR firm :

Functions of a PR firm Public Relations and Advertising are commonly misunderstood. Though their main objective of creating brand awareness and building the company’s image, is the same, they are completely different and have a different approach altogether. While Advertising relies on paid form of advertising, Public Relations utilize earned or free media to spread their message. Through editorial coverage and third-party approval, Public Relations formulate the public opinion and sculpt the image of the company.

Analyze Public Opinion :

Analyze Public Opinion The most vital function of a PR firm is to understand, analyze and anticipate the public opinion towards the company, its products and service. PR consultancies try to understand whether the public has a favorable or a negative opinion towards the company. They also analyze the factors which affect their decision. This research is crucial as it forms the basis of the campaign’s objectives.

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Plan of action Based on their research and evaluation of the public opinion, PR consultancies deduce a plan of action which will alter the image of the company in a favorable way. Deploying PR strategies and tactics, PR firms try to create a positive image of the company in the minds of the consumer. They are professionals and hence they grasp the positives of the company and showcase it to the audience. The strategies are then planned and implemented. After the campaign, they analyze the result and work on future plans.

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Media communication The main source for deploying their strategies is the media. public relations consultancy work on building positive relationships with the media.

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Counsel Since they are an outsider to the company, they are able to deduce internal crisis with a third-person perspective. They act as a counsel in formulating management policies. They act as a representative for the company and help in mitigating crisis. Healthcare Industry has seen huge changes and development over the past few years. With increasing competition and innumerable communication difficulties to handle, pharmaceuticals and healthcare providers need to come across with a clear message to stay on top. Read on to find out how Public Relations can help in making you stand out from the rest. https://whitewaterpruae.wordpress.com/2015/02/16/role-of-public-relation-in-healthcare-industry/

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Public Relations play a vital role in every industry especially in Healthcare. Facing heavy competition and having to give out clear message to different sectors of public, Healthcare industry need to stay ahead. Read on to know the role Public Relations play in the Healthcare Industry. http://issuu.com/steve1120/docs/role_of_public_relation_in_healthca The need for Public Relations has never been so vital before. Every company is in a rat’s race to establish themselves in the market. Public Relations can create a huge impact on a company’s success. Read on to find out how Corporate PR consultants can give you a distinctive edge from the rest. http://whitewaterpublicrelations.blog.com/2015/02/04/corporate-pr-consultants/ Fashion is an ever-changing business. To build a business in this industry, a company needs to create an impression in the minds of the customers. Read on to find out about the role of Public Relations in the Fashion industry. https://whitewaterpruae.wordpress.com/2015/01/21/the-role-of-pr-in-fashion-industry/

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Done and Submitted By: White Water Public Relations, Prem A. Ramachandran Founder & Chief Storyteller, 303, Business Venue Building Oud Metha Road, PO Box 18936 | Dubai, UAE Phone:+971 4 3963699 Mobile:+971 50 4537253 email:prem@whitewaterpr.com http://www.whitewaterpr.com/

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