TradeDoubler

Slide1 : TRADEDOUBLER PRESENTATION e-consultancy Affiliate Marketing Showcase 21st September, 2005


TradeDoubler Overview : TradeDoubler Overview Company Info Founded 1999 240 Employees 16 European Markets Network Info 950 advertisers Transactions 5 billion imps / month 60+ million UV / month 100 million Euros sales value /month 2.5 million leads /month Financials Profitable – all subsidiaries Cash flow positive 2002 Group level Growth revenue (2002) 100% to €15 million (2003) 86% to €28 million (2004) 130% to €65 million


TradeDoubler’s Online Marketing Solutions : TradeDoubler’s Online Marketing Solutions


Slide4 : European Reach


Examples of Clients : Industries Publisher Advertiser Business & Financial Services Electronics Telecoms Mobile subscriptions Entertainment (music/video, books, gaming, etc) Travel & Holidays Apparel Office supplies Gambling Auctions Online dating Education & Research Home & Garden Portals / Price Comparison / Search Automotive Flowers & Gifts Groceries Recruitment Examples of Clients


Examples of UK Advertisers : Examples of UK Advertisers


Knowledge : Activities Impact from Consultancy Teams Strategy Recruitment Optimisation Segmentation & Categorisation Communication Creative consultancy Tactical Campaigns Reporting Screening Sector Analysis Increases: Increases online revenues Increases quality of publisher base Increases loyalty amongst publishers Increases conversion rates Decreases: Reduces customer acquisition cost Reduces internal costs Reduces time to market The majority of TradeDoubler’s top advertisers use consultancy services to optimise their online marketing and sales activities In a survey carried out by TradeDoubler during the last half of 2004 those advertisers using Consultancy Services increased their revenue by 47% more than those who did not use Consultancy Services Knowledge CT AM AE Consultant(CT) Account Manager (AM) Account Executive (AE)


Slide8 : Publisher Network Large UK Publisher Network Most extensive publisher network in Europe – local networks Mainstream and niche Airmiles, Nectar, Emi Who? Shopping directories & Price Comparison Vertical Sites Keyword Marketing Reward/Discount Loyalty programs Portal/ ISP Email/ Lead generation Why? Presence Performance Advertisers Support Tools


Technology : Technology Robust, scalable tracking solution Track even if 3rd parties cookies blocked Adserving any creative format Comprehensive suite of real time reporting Tracking impressions, clicks, sales, leads, post impression leads and sales Track down to product level Auto segmentation, bonuses, commission flexibility Tracking flexibility – revenue share, hybrid Billing, payment, support (UK and across Europe) Product feeds + AdTool


AdTool : AdTool Totally flexible format (size) Resource efficient (automatic updates) Effective targeting (smart rotation, based on tracked ROI for all parties) Enables publishers to design and manage their own adverts, based on the advertisers’ product database


Assess Performance and ROI : Assess Performance and ROI


Segment and Incentivise Publishers : Segment and Incentivise Publishers


Product Level Reporting : Product Level Reporting


Affiliate Program Case Study : Apple Store Objective The main objective is to increase visibility of the Apple Store and generate strong online sales. Activities and Success factors A dedicated internal team has been assigned to the program TradeDoubler consultants are used More than 1,000 quality publishers are actively working with Apple Store , after passing Apple Store’s strict evaluation criteria Close communication with key partner websites Results TradeDoubler generates from 18% to 22% of of Apple Store revenues in the selected countries Further expansion in Europe along with growth of existing revenues Affiliate Program Case Study


Affiliate Program pricing : Affiliate Program pricing Set Up Fee £5,000 one off Network Access Fee £300/month Consultancy Basic (12 hours) £900/ month Typically clients using lot more Transaction Commission: 30% (Override)


Key Selling Points : Key Selling Points Track Record RESULTS FOCUS KNOWLEDGE RANGE OF SOLUTIONS LOCAL PRESENCE – PAN EUROPEAN REACH OPTIMISATION PUBLISHER NETWORK TECHNOLOGY


Slide17 : Any Questions?