Slide2:
Ad Specs on Comedy Central 250x250, 300x250, 336x280 & Interpoll Pop Ups
25K, Flash accepted along with backup GIF
728x90 Leaderboards
20K, Flash accepted along with backup GIF
120x600 & 160x00 Skyscrapers
25K, Flash accepted along with backup GIF
DART Motif / Eyeblaster / Unicast Ads
400x400, 7 second intro & 10 second reminder. Ad should disappear after this time. Audio should be user-initiated (roll-over is fine). Clearly visible & connected “close” or “x” button required. Must be pre-approved by CC Production. File size limit: 100K.
550x440 Game Lead In Ads
50K, Flash 6 accepted. Backup GIF 30K. 7 seconds. 1 loop.
Home Page Ad Unit (Comedy Central)
300x250 Flash 5, 7 seconds, 1 loop.
Please send .FLA along with fonts
Served & Tracked by CC
Added Value Elements
When Created by CC Production with Client Sign-off:
Please send logo in vector art (.EPS or .AI) format.
4 week minimum production time required for all custom units.
Email Text Ad: 180 characters (including spaces and punctuation) along with click URL.
Nav Bar Text: 55 characters (including spaces & punctuation) along with click URL.
*REDIRECTS NOT ACCEPTED FOR TEXT ADS, Clicks only may be third party tracked.*
General Notes
All ad units should target a new browser
All audio should be user-initiated (roll-over OK)
Lead time for standard media: 3 days
Lead time for rich media: 5 days
Slide3:
Ad Specs on Comedy Central All standard IAB size media may be third party served and tracked
728x90, 120x600, 160x600, 250x250, 300x250 (does not include home page unit), 336x280
Game Lead In Ad may be third party served and tracked
Rich Media Vendor Ads may be third party served and tracked
DART Motif / Eyeblaster / Unicast / Shoshkeles
Streaming Video Assets
:15 video (pre-roll) or :30 video (post-roll) should be mailed on Beta SP in 320x240 format to:
c/o Nadia Zia, Comedy Central, 1775 Broadway, 10th Floor, New York, NY 10019
Units that are served and tracked by Comedy Central
Home Page 300x250, Sponsor-tagged Flash unit & Tout, Integrated Sponsorship, Custom Units
Text Links tracked through clicks only
Global Nav Bar, Email Text Ad, Custom Text Links
Client approvals on Comedy Central produced units
For all units created by Comedy Central client will receive 2 rounds of review (3 days each round). Exceptions to this may occur during short turnaround periods.
Creative / Production contact info:
Please forward all creative assets to the following addresses:
comedyads@mtvn.com & nadia.zia@comedycentral.com
Nadia Zia, Director Sales Planning & Operations, (212) 767-8641 p., (646) 792-3967 f.