Takada

Japan Ruby Promotion: 

Japan Ruby Promotion “Marketing the Gemstone as a Life-Cycle Gift” Joint Operation by Japan-Thailand

What is JCP Ruby Promotion: 

What is JCP Ruby Promotion This promotion was initiated by 10 Japanese companies who joined “The Ruby Promotion 2002” organized by Department of Export Promotion (DEP) & Thai Gem and Jewelry Traders Association (TGJTA)

Import of Colored Stones: 

Import of Colored Stones

JCP Committee: 

JCP Committee Japan Color stone Promotion committee (JCP) Thai Color Stone Promotion Club (TCP) 1) Objective Promote color stone being together with dealers in producing and importing countries. 2) Budget Members in Japan and counter partner pay accordingly. 3) Founders Ito Co., Ltd. Nagahori Corporation Kashikey Co., Ltd. Takada Jewellery Co., Ltd. Eiko Art Co., Ltd. Tokyo Kiho Co., Ltd. Hakko Co., Ltd. Mitsuwa Co., Ltd. Imayo Jewelry Co., Ltd. Takada Enterprise Co., Ltd.

JCP Structure: 

JCP Members TCP Members The Gem and Jewelry Institute of Thailand (GIT) JCP Associate Members Participating Retailers Gemological Check Laser Engraving Purchasing Ruby Export JCP Structure

Sales Target : 

Sales Target 1)20 years celebration 2)For the mother has gifted first female baby to the family

Sales Target : 

Sales Target 3) Special celebration 60 years 4) “Ruby Marriage” 40 years marriage

Sales Target: 

Sales Target 5) Gift for Myself

Income : 

Income On purchasing JCP Ruby , JCP members pay additional of 7% to the total amount which is being returned to JCP to meet out the expenses related this promotion

Activities 2005 : 

Activities 2005 May Founding Congress Jun-Aug Looking for members Sep Participates Japan Jewelry Fair (JJF)

Activities 2005: 

Activities 2005 Sep Meeting TCP-JCP sign up for agreement Oct Advertisement on Japanese Ladies Magazine (Fujin Gaho) Oct. Issue , Nov. Issue , Dec. Issue

Advertisement 2005: 

Advertisement 2005 Katei Gaho

Members 2005: 

Members 2005 JCP Members 46 TCP Members 17 Participating Retailers 200

Activities 2006: 

Activities 2006 Jan Participate International Jewelry Trade(IJT)

Activities 2006: 

Mar-May JCP Ruby Sales Campaign 5 Top sales were invited to Bangkok at the time of Bangkok Show in September May-Jun Advertisement on Japanese Magazine (7 pages) Activities 2006

Advertisement 2006: 

Advertisement 2006 Fujin Gaho January 2006

Advertisement 2006: 

Advertisement 2006 Fujin Gaho July 2006

Activities 2006: 

Activities 2006 Sep Participates Japan Jewelry Fair (JJF)

Activities 2006: 

Activities 2006 Nov-Dec Advertisement on Japanese Magazine (STORY) 7 pages Nov 06-Jan 07 JCP Ruby Promotion Campaign 10 Consumers were invited to Bangkok

Advertisement: 

Advertisement Story December 2006

Advertisement: 

Advertisement Story January 2007

Slide22: 

JCP Members 44 companies TCP Members 17 companies Participating Retailers 342 shops Members 2006

Activities 2007: 

Jan Industrial Magazine Activities 2007

Bulletin No.1,2,3: 

Bulletin No.1,2,3

Homepage: 

Homepage http://www.jcp.ne.jp

Result: 

Result JCP Ruby got recognition in the industry, specially by leading Department Stores as one of the brand This Ruby promotion has not only helped promoting JCP Ruby but also other color stones including non-JCP Ruby This is the first well planned and successful event to promote color stone. We had many difficulties in last two years, but with our hard work and joined force of our members we could reach this far.

Result: 

Result However, we strongly feel and believe that this is the need of time to continue this promotion, otherwise whatever we had done before will become Zero. We have to promote our stones and items ourselves as no one will ever do it for us. Finally, I would like to inform you that JCP and TCP are ready to work with your country in a same way of color stone promotion.

Japan Ruby Promotion: 

Japan Ruby Promotion “Marketing the Gemstone as a Life-Cycle Gift” Joint Operation by Japan-Thailand THE END