Global Marketing

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Woohoo

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Presentation Transcript

introduction : 

introduction History of GM & Ford Famous Marketing Wars The European Market The American Market The Asian Market Conclusions & Recommendations

History of GM : 

History of GM 99 Years & Counting Highs & Lows Chevrolet International Sales Cadillac Alfred Sloane Boom Segmentation Pricing Diversification

History of GM : 

History of GM 1940’s & WWII 25 Billion Cars Sales, Celebrations & Innovations: the 50’s $1 Billion in Revenue Take me to the Moon: the 60’s

History of GM : 

History of GM Emissions, Embargos & Imports: the 70’s Well Intentioned Failure The Road To….? (the 90’s) GM On Film

V : 

V “Always Coca-cola” Outselling Pepsi 2 to 1 from 1960s- 1980s Brand Value $67 billion Coke Failures Market share (56%) Famous coca-cola drinkers “Choice of a new generation” 1975, Pepsi Challenge 1996, Pepsi stuff Brand Value $12 billion Pepsi failures Market share (40%) Famous Pepsi drinkers

v : 

v Worlds No.1 sports manufacturer Competitive Differentiation - Culture: Individualistic - Image: Winning - Advertising: Individual Umbro Takeover World No.2 sports manufacturer Competitive Differentiation - Culture: European - Image: Competing - Advertising: Teams Reebok Takeover

Ford v GM in America : 

Ford v GM in America Product Range Market share (15.7%) Losses 2007 ($3.5 bn) Plans in US market Product Range Market share (23.8%) Losses 2007 ($3.3 bn) Plans in US market

Ford v GM in Europe : 

Ford v GM in Europe Product Range Market Share (under 9%) Losses 2007 ($1.5 billion) Plans in Europe Product Range Market Share (9.5%) Profit 2007 ($55 million) Plans in Europe

Ford v GM in Asia : 

Ford v GM in Asia Alliances Market Share Profits 2007($40 million) Plans for Future Alliances Market Share( Profits 2007($744 million) Plans for Future

Round 2:World Share : 

Round 2:World Share 24% worldwide market share. worldwide market share

Round 3: Sponsorship : 

Round 3: Sponsorship Golf Soccer Golf Winter Olympics

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