logging in or signing up Global Marketing DanD Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 3889 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: April 23, 2008 This Presentation is Public Favorites: 1 Presentation Description Woohoo Comments Posting comment... Premium member Presentation Transcript introduction : introduction History of GM & Ford Famous Marketing Wars The European Market The American Market The Asian Market Conclusions & Recommendations History of GM : History of GM 99 Years & Counting Highs & Lows Chevrolet International Sales Cadillac Alfred Sloane Boom Segmentation Pricing Diversification History of GM : History of GM 1940’s & WWII 25 Billion Cars Sales, Celebrations & Innovations: the 50’s $1 Billion in Revenue Take me to the Moon: the 60’s History of GM : History of GM Emissions, Embargos & Imports: the 70’s Well Intentioned Failure The Road To….? (the 90’s) GM On Film V : V “Always Coca-cola” Outselling Pepsi 2 to 1 from 1960s- 1980s Brand Value $67 billion Coke Failures Market share (56%) Famous coca-cola drinkers “Choice of a new generation” 1975, Pepsi Challenge 1996, Pepsi stuff Brand Value $12 billion Pepsi failures Market share (40%) Famous Pepsi drinkers v : v Worlds No.1 sports manufacturer Competitive Differentiation - Culture: Individualistic - Image: Winning - Advertising: Individual Umbro Takeover World No.2 sports manufacturer Competitive Differentiation - Culture: European - Image: Competing - Advertising: Teams Reebok Takeover Ford v GM in America : Ford v GM in America Product Range Market share (15.7%) Losses 2007 ($3.5 bn) Plans in US market Product Range Market share (23.8%) Losses 2007 ($3.3 bn) Plans in US market Ford v GM in Europe : Ford v GM in Europe Product Range Market Share (under 9%) Losses 2007 ($1.5 billion) Plans in Europe Product Range Market Share (9.5%) Profit 2007 ($55 million) Plans in Europe Ford v GM in Asia : Ford v GM in Asia Alliances Market Share Profits 2007($40 million) Plans for Future Alliances Market Share( Profits 2007($744 million) Plans for Future Round 2:World Share : Round 2:World Share 24% worldwide market share. worldwide market share Round 3: Sponsorship : Round 3: Sponsorship Golf Soccer Golf Winter Olympics You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.
Global Marketing DanD Download Post to : URL : Related Presentations : Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Uploaded from authorPOINT lite Insert YouTube videos in PowerPont slides with aS Desktop Copy embed code: (To copy code, click on the text box) Embed: URL: Thumbnail: WordPress Embed Customize Embed The presentation is successfully added In Your Favorites. Views: 3889 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: April 23, 2008 This Presentation is Public Favorites: 1 Presentation Description Woohoo Comments Posting comment... Premium member Presentation Transcript introduction : introduction History of GM & Ford Famous Marketing Wars The European Market The American Market The Asian Market Conclusions & Recommendations History of GM : History of GM 99 Years & Counting Highs & Lows Chevrolet International Sales Cadillac Alfred Sloane Boom Segmentation Pricing Diversification History of GM : History of GM 1940’s & WWII 25 Billion Cars Sales, Celebrations & Innovations: the 50’s $1 Billion in Revenue Take me to the Moon: the 60’s History of GM : History of GM Emissions, Embargos & Imports: the 70’s Well Intentioned Failure The Road To….? (the 90’s) GM On Film V : V “Always Coca-cola” Outselling Pepsi 2 to 1 from 1960s- 1980s Brand Value $67 billion Coke Failures Market share (56%) Famous coca-cola drinkers “Choice of a new generation” 1975, Pepsi Challenge 1996, Pepsi stuff Brand Value $12 billion Pepsi failures Market share (40%) Famous Pepsi drinkers v : v Worlds No.1 sports manufacturer Competitive Differentiation - Culture: Individualistic - Image: Winning - Advertising: Individual Umbro Takeover World No.2 sports manufacturer Competitive Differentiation - Culture: European - Image: Competing - Advertising: Teams Reebok Takeover Ford v GM in America : Ford v GM in America Product Range Market share (15.7%) Losses 2007 ($3.5 bn) Plans in US market Product Range Market share (23.8%) Losses 2007 ($3.3 bn) Plans in US market Ford v GM in Europe : Ford v GM in Europe Product Range Market Share (under 9%) Losses 2007 ($1.5 billion) Plans in Europe Product Range Market Share (9.5%) Profit 2007 ($55 million) Plans in Europe Ford v GM in Asia : Ford v GM in Asia Alliances Market Share Profits 2007($40 million) Plans for Future Alliances Market Share( Profits 2007($744 million) Plans for Future Round 2:World Share : Round 2:World Share 24% worldwide market share. worldwide market share Round 3: Sponsorship : Round 3: Sponsorship Golf Soccer Golf Winter Olympics