logging in or signing up Global Marketing DanD Download Post to : URL : Related Presentations : Let's Connect Share Add to Flag Embed Email Send to Blogs and Networks Add to Channel Copy embed code: Embed: Flash iPad Dynamic Copy Does not support media & animations Automatically changes to Flash or non-Flash embed WordPress Embed Customize Embed URL: Copy Thumbnail: Copy The presentation is successfully added In Your Favorites. Views: 5219 Category: Education License: All Rights Reserved Like it (0) Dislike it (0) Added: April 23, 2008 This Presentation is Public Favorites: 1 Presentation Description Woohoo Comments Posting comment... Premium member Presentation Transcript introduction : introduction History of GM & Ford Famous Marketing Wars The European Market The American Market The Asian Market Conclusions & Recommendations History of GM : History of GM 99 Years & Counting Highs & Lows Chevrolet International Sales Cadillac Alfred Sloane Boom Segmentation Pricing Diversification History of GM : History of GM 1940’s & WWII 25 Billion Cars Sales, Celebrations & Innovations: the 50’s $1 Billion in Revenue Take me to the Moon: the 60’s History of GM : History of GM Emissions, Embargos & Imports: the 70’s Well Intentioned Failure The Road To….? (the 90’s) GM On Film V : V “Always Coca-cola” Outselling Pepsi 2 to 1 from 1960s- 1980s Brand Value $67 billion Coke Failures Market share (56%) Famous coca-cola drinkers “Choice of a new generation” 1975, Pepsi Challenge 1996, Pepsi stuff Brand Value $12 billion Pepsi failures Market share (40%) Famous Pepsi drinkers v : v Worlds No.1 sports manufacturer Competitive Differentiation - Culture: Individualistic - Image: Winning - Advertising: Individual Umbro Takeover World No.2 sports manufacturer Competitive Differentiation - Culture: European - Image: Competing - Advertising: Teams Reebok Takeover Ford v GM in America : Ford v GM in America Product Range Market share (15.7%) Losses 2007 ($3.5 bn) Plans in US market Product Range Market share (23.8%) Losses 2007 ($3.3 bn) Plans in US market Ford v GM in Europe : Ford v GM in Europe Product Range Market Share (under 9%) Losses 2007 ($1.5 billion) Plans in Europe Product Range Market Share (9.5%) Profit 2007 ($55 million) Plans in Europe Ford v GM in Asia : Ford v GM in Asia Alliances Market Share Profits 2007($40 million) Plans for Future Alliances Market Share( Profits 2007($744 million) Plans for Future Round 2:World Share : Round 2:World Share 24% worldwide market share. worldwide market share Round 3: Sponsorship : Round 3: Sponsorship Golf Soccer Golf Winter Olympics You do not have the permission to view this presentation. In order to view it, please contact the author of the presentation.