muske woods

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OKLAHOMA COOPERATIVE EXTENSION SERVICE

http://healthcommunities.okstate.edu: 

http://healthcommunities.okstate.edu Jack Frye, Glenn Muske, Stan Ralstin, and Mike Woods

Healthy Communities: 

Healthy Communities Healthy Communities represents an effort by the Oklahoma Cooperative Extension Service to link existing programs to focus on the keystones to a health economy: A diverse economy Necessary infrastructure and community services Human capital including a trained, educated workforce of youth and adults Leadership and involved citizens that can bring all of these components together Contact: Glenn Muske - 405-744-5776 or Mike Woods - 405-744-9837

Objectives: 

Objectives This presentation focused on discussing the history and purpose of the program and identifying some of OCES’s past work in this area.

A Community Question: 

A Community Question “How can we get back to the way things used to be?”

Healthy Communities – Creating the Keystones: 

Healthy Communities – Creating the Keystones Infrastructure and Community Services Human Capital Diverse Economy Other goals Managing growth to preserve the future Community involvement and joint action

Food and Agricultural ProductsBasic Training: 

Food and Agricultural Products Basic Training Product evaluation Marketing Regulations, liabilities, and legalities Health Dept. Labeling/UPC codes Business plans Intellectual property Processing and co-packing

Entrepreneurship and Small Business Assistance: 

Entrepreneurship and Small Business Assistance Adult Putting It All Together Food Business Basics Youth Kauffman Mini-Society Learn to Earn: Lawncare Future – Visual merchandising education

Economic Development Optionsand Opportunities!: 

Economic Development Options and Opportunities! Successful planning and development efforts involve thoughtful participation from key community leaders. Accurate and timely data profiles or community assessments often improve the quality of local decision making. The following project proposal follows procedures and guidelines utilized by the Oklahoma Cooperative Extension Service (OCES) when working with local economic development groups. Our research capabilities allow the generation of community specific reports and assessments. Enid-Garfield County-Northwest Oklahoma “A Proposal for Planning and Technical Assistance ”

Phase 1 – Data Collection: 

Phase 1 – Data Collection Economic Trends Report A demographic/economic analysis profiling sources of growth and/or decline utilizing a variety of data sources. Retail Sales/Gap Analysis Report A detailed retail sales trend report utilizing sales tax data and other data sources to identify areas of strength and sales gaps Community Development Survey Report A useful method, inviting widespread community input and support, to identify opinions, attitudes, and desires of local residents. Sometimes, focus groups have been utilized for this effort or some type of survey.

Phase 2 – Analyzing, Planning, and Visioning: 

Phase 2 – Analyzing, Planning, and Visioning Visioning and Planning Sessions These planning sessions (at least three sessions) involve the economic development group sponsoring this effort and are intended to develop a local plan. The sessions will be flexible and depend on needs of the local economic development group.

Phase 3-Targeted Economic Development: 

Phase 3-Targeted Economic Development Cluster Analysis and Target Report A technical report identifying leading local export sectors and key imports. The intent is to identify opportunities for “clusters” of economic activity which may be enhanced.

ROLE OF: 

ROLE OF Local Group Provide local data when available. Arrange for meeting sites and refreshments. Market project and encourage participation by local citizens. OCES Collect, tabulate, analyze data for reports. Meet with local group to interpret results of analysis. Facilitate planning sessions and summarize results.

Phase 1 – Data Collection: 

Phase 1 – Data Collection Summary of Economic Conditions in Enid and Garfield County, Oklahoma

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Farm Ag Serv. Mining Const. Manufac. Trans & Pub Util. Wholesale Retail Trade Fire Service Federal Gov’t Military State & Local Govt

Phase 1 – Analysis of Retail Trends and Taxable Sales: 

Phase 1 – Analysis of Retail Trends and Taxable Sales Objectives Utilized reported sales tax data to analyze trends in county and area, and Provide estimates of trade area capture and market attraction. Enid, Oklahoma and Garfield County

Trade Area Capture for Enid, OK1980 - 2001: 

Trade Area Capture for Enid, OK 1980 - 2001

Pull Factors for Selected Towns in Garfield, County 1980 - 2001: 

Pull Factors for Selected Towns in Garfield, County 1980 - 2001

Pull Factor for Enid & Other Cities with a Population of 25,000 to 50,000: 

Pull Factor for Enid & Other Cities with a Population of 25,000 to 50,000

Retail Sales Gap Analysis by Standard IndustrialClassification (SIC) Code, Enid: Fiscal 1998-2001: 

Retail Sales Gap Analysis by Standard Industrial Classification (SIC) Code, Enid: Fiscal 1998-2001

Phase 1 – Results of Garfield County Survey: 

Phase 1 – Results of Garfield County Survey Highest % “Good” Rating to : Quality of EMS – 72.8% Adequacy of Sewage Disposal Adequacy of water supply Safety and Security of Neighborhood

Results Continued: 

Results Continued Highest % “Poor” rating to: Availability of Recreational Opportunities for Young Professionals Quality of regional job opportunities Tourism attraction of the region Condition of roads, walks, and streets Availability of job training/retraining

Results Continued: 

Results Continued Internet Access: 46% Internet Access from their homes 45% Internet Access from their place of employment 65% have used the internet 20% have purchased on-line 5% have sold items on the internet

Results Continued: 

Results Continued The most needed improvement? Roads/Street-repaved, fix potholes More Recreational Activities for youth More job opportunities – diversity The second most needed improvement? Roads/Street-repaved, fix potholes More Recreational Activities for youth More job opportunities – diversity

Results Continued: 

Results Continued Pick one funding Issue on which you would most like to see new tax dollars spent? Roads/Street-repaved, fix potholes Public education Better school buildings

Attitudes of Local Residents on Change: 

Attitudes of Local Residents on Change

Rate the Region’s Future: 

Rate the Region’s Future

Rate Enid as a Regional Shopping Center: 

Rate Enid as a Regional Shopping Center

Rate the Appearance and Image of Enid as a Regional City: 

Rate the Appearance and Image of Enid as a Regional City

Phase 2 – Analysis, Planning, Visioning: 

Phase 2 – Analysis, Planning, Visioning Visioning and Planning Sessions to Develop Local Plan

Phase 3 – Targeted Economic Development: 

Phase 3 – Targeted Economic Development Focused on Targeted Economic Development Issues Utilized Several data bases to assess industry trends and linkages

Top Exports and Imports for Garfield County: 

Top Exports and Imports for Garfield County Top Sectors of the Garfield County economy Air Transportation Food Preparation (As well as prepared meats) Motor Freight Transportation and Warehousing Hospital Surrounding Counties: Construction machinery/equipment Petroleum refining

Local Leaders Economic Development Options: 

Local Leaders Economic Development Options Retention and Expansion Work with existing business to insure the current economic base is strong. Visit businesses to determine their needs and concerns. Promote public sector and private sector cooperation as well as business appreciation efforts. Determine current labor force needs and take steps to respond to any needs.

Options Continued: 

Options Continued Targeted Business Attractions Utilize information available to target businesses (or suppliers) in promotional efforts. Develop appropriate marketing brochures, websites, etc. Determine if there are specific needs the targeted industries have which can be met in the Enid-Garfield County area.

Options Continued: 

Options Continued Community Quality of Life Promote sound public investments such as improvement in the roads and streets. Continue to market Enid as a regional shopping center and health care center.

Outcomes To Date: 

Outcomes To Date The EEDC prioritized industry sectors for recruitment to the area. Sales tax passed for road and street repairs (a high community priority) Additional sales tax passed - extended current sales tax for critical school repairs Failure would have been a negative community mark in next round of military base closings, Enid’s largest employer

Outcomes Continued: 

Outcomes Continued A tax proposal set for March 2002 for the construction of a new county jail now cited for closure OCES completed a telephone survey to get the county citizens opinions about how to fund a county jail.

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Stroud , Oklahoma

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May 3, 1999

Oklahoma Cooperative Extension Service Response: 

Oklahoma Cooperative Extension Service Response Bring Together Extension Team Contract With FEMA for Economic Impact Reconnaissance Report Initiate Community Contacts Conduct Health Planning for Hospital recovery Conduct EMS Study for Cost Savings On-going efforts

The Economic Impact of the May 3, 1999 Tornado: 

The Economic Impact of the May 3, 1999 Tornado Basic Economic Data Tornado Damage Assessment Impacts on Jobs, Income, and Retail Sales Recommendations Of Stroud and Lincoln County, Oklahoma

Basic Economic DataPopulation Data: 

Basic Economic Data Population Data

Tornado Damage Assessment: 

Tornado Damage Assessment Estimated Structural, Nonstructural, Contents, Sales, and Inventory Loss to Industries in Stroud

Tornado Damage Assessment: 

Tornado Damage Assessment Estimated Sales Tax Loss by Category to Stroud

Impacts on Jobs, Income, and Retail Sales: 

Impacts on Jobs, Income, and Retail Sales Assuming Permanent Loss of Tanger Outlet Mall

Impacts on Jobs, Income, and Retail Sales: 

Impacts on Jobs, Income, and Retail Sales Assuming Permanent Loss of Integris Hospital

Tornado Damage Assessment: 

Tornado Damage Assessment Estimated Revenue Loss by Source to Stroud

Impacts on Jobs, Income, and Retail Sales: 

Impacts on Jobs, Income, and Retail Sales Accounting for All Temporary and Permanent Jobs Lost

Recommendations: 

Recommendations Increase Capacity of Local Leaders. Begin ongoing planning process to assess long term goals and establish goals. Develop a more diversified economy. Aid schools through this period of financial stress. Develop a plan that enables the hospital to remain open.

County Extension Leadership: 

County Extension Leadership Put Mike’s stuff here

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Opportunities for Extension Mike D. Woods Assisting in Local Economic Development Growing a Healthy Economy

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Growing a Healthy Economy Economic Development - What is it? Sources of jobs and income – CARE for your local economy! Tools and Assistance that can help!

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Economic Development Goals Jobs Income Quality of Life Total Income and Employment vs Per Capita Income vs Cyclical Stability vs Future Growth

Sustainable Economic Development:: 

Economic development designed to achieve a more widely shared and sustainable quality of life. Sustainable Economic Development: Growth…Economic – Profitable Shared Growth…Equity – Fair Sustained Growth…Long-run – Green Make Choices with CARE Wholistic • Comprehensive Visionary • Sustainable…

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Environmental Protection “Green, profitable and fair” (sustainable development?) Social Justice, Economic Opportunity, Income Equality The Property Conflict The Development Conflict The Resource Conflict Conflicting Goals for Planning Source: Scott Campbell: Green Cities, Growing Cities, Just Cities? JAPA

Sources of Jobs/Income “CARE” for Your Local Economy: 

Creation Attraction Retention Expansion Old Economy vs. New Economy Sources of Jobs/Income “CARE” for Your Local Economy

Plan With CARE:Have a Sound Structure: 

Initiating Team Steering Team Stakeholders Group Planning Model Values Visions Goals Objectives Strategies – Action Steps VALUES OBJECTIVES GOALS Plan With CARE: Have a Sound Structure

Rural & Community Development: 

Rural & Community Development Community Service Local Government Training Community Economic Development Visit us on the web at http://www.rd.okstate.edu

Community Economic Development “Tools – Assistance”: 

Community Economic Development “Tools – Assistance” Training BLUEPRINTS: Healthy Communities CARE: Economic Options PRIDE: Customer and Hospitality Training E-DATA: Web Based Data and Analysis

Community Economic Development “Tools – Assistance”: 

Community Economic Development “Tools – Assistance” Technical Assistance Economic Data and TRENDS Analysis Retail Trade Analysis/GAP Anaylsis Economic IMPACT Analysis SURVEYS: Consumer; Merchant/Business; Citizen Business Retenion/Expansion (BR&E) Targeted Economic Development (TED)

Observations/Lessons Learned: 

Observations/Lessons Learned Location still matters Know your competition

Attributes of Successful Communities: 

Attributes of Successful Communities Positive attitude Professional Use all resources Communication Persistent Organized: Plan, Defined roles Accountable

Economic Development Assistance: 

Economic Development Assistance Pushmataha County Woods County Pottawatomie County Payne County LEADERSHIP IS KEY!

County Extension Leadership: 

County Extension Leadership Purpose: Enhance skills and knowledge of local leaders so they may support local economic development efforts and improve local quality of life. “Community Capacity Building For Healthy Communities”

Objectives: 

Objectives Through this program, participants will: Develop new leadership skills and increase existing skills Use leadership skills to develop and implement a local project to promote community sustainability

Format: 

Format Participants will learn through: Seminars, workshops, and similar trainings Experiential learning, by implementing a local project to promote community sustainability

Format: 

Format New training methods using the web will be developed. A website will provide: Publications by topic Self learning modules Data sources Internet resource directory Information easily accessed

Program: 

Program Component 1 Skills Building Component 2 Awareness-Knowledge Enhancement Component 3 Local Project to Promote Community Development Economic diversification • Local government Community Planning tools • Civic engagement Service infrastructure • Youth/adult workforce development

Slide104: 

Intro to Healthy Communities

QUESTIONS???: 

QUESTIONS??? healthcommunities.okstate.edu Jack Frye, Glenn Muske, Stan Ralstin, and Mike Woods Contact Glenn at 405-744-5776 or Mike at 405-744-9837